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2 0 1 6 M E D I A K I T

UHM E D I A K I T 2 0 1 6 M E D I A K I T 2 0 1 6 M E D I A K I T 2 0 1 6 M E D I A K I T

2016 CIRCULATION & DISTRIBUTIONFor over 30 years, Up Here has been Canada’s window to the North. Named “Magazine of the Year” by the National Magazine Awards in 2010, the magazine is the premier showcase of the people, places and events of our nation’s frontier.

There is no publication like Up Here. It is the only magazine covering the entire North, and is pored over and prized by Northerners and Southerners alike. Twelve times annually it brings alive the Northwest Territories, Nunavut and Yukon, through vivid photography, hard-hitting reports and business news, live-the-experience travel features, and gripping stories of adventure and survival.

Up Here’s focus may be Northern, but its reach is national—even global. Each issue is viewed by some 100,000 readers.

It is the in-flight magazine for Canadian North and is in the seat pockets on all scheduled and charter flights, over 2,000 copies can be found in airports across the North, and over 1,000 are on Calm Air flights. It has a growing 10,000-person paid subscriber base and is available on more than 200 newsstands across Canada, including Chapters/Indigo and Shoppers Drug Mart. On average, 1,200 copies per issue are distributed to Premium lounges in airports across Canada and another 500 are distributed through VIA Rail lounges. In addition, it is mailed to medical and dental o�ces, hotels and motels, restaurants, visitor centres, schools, conferences, airlines, co�ee shops and businesses in all three territories. Up Here remains your trusted source to advertise your service or product.

Each issue, we print and circulate up to 30,000 copies of Up Here magazine, the only Pan-Territorial CCAB Audited Magazine in the North.

For further information, or to make a booking, contact one of our representatives.

Kelley RyderDirector, Advertising & Brand [email protected]

Shannon GrafSenior Account [email protected]

Sales Representative


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LIFE IN CANADA’S FAR NORTHJAN/FEB 2013

΄WE΄RE ALIVE. PLEASE COME BACK! ́P72

A Yukon survival epic, 50 years laterSTINKING DELICIOUS P24

Tasting foul Arctic fare

GO. HERE. NOW.NEW NORTHERN HOTSPOTS – REVEALEDORTHERN HOTSPOTS – REVEALEDORTHERN HOTSPOTS – REVEALED

BEAUTIFUL, DOOMED A LAMENT FOR THE NORTH’S MOST SCENIC PLACE

POLAR BEAR INVASIONNUNAVUT IS UNDER SIEGE. JAKE MACDONALD INVESTIGATES

THE TRAVEL AND ADVENTURE ISSUE

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hTOP OF THE WORLD BARS P78hPLAY HARDNORTHERN CAREER GUIDE P97WORK HARD

MORELS: THE NEW GOLD RUSH P50

Bigger.Tastier.WAYS TO CATCH, COOK AND CASH INON THE WORLD’S COOLEST FISH

Bigger.Tastier.WAYS TO CATCH, COOK AND CASH IN

Better-looking.101

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LIFE IN CANADA’S FAR NORTHSEPTEMBER 2013

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Author Lawrence Millman goesbirdwatching at the Yukon dump P16

How a penniless Inuit town hit paydirt P60

Why our mining heritage is getting the shaft P44

The little town vs. the big mine P28

Why our mining heritage is getting the shaft

RICHHISTORY

OR DIRTY PAST?

ROBERT SERVICEPOETRY WINNERS UNVEILED P38

THE ‘GOLDEN AGE OF MINING’ ISSUE

‘Who’s your daddy?’Everything you always wanted to know about grolar bears butwere afraid to ask P52

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LIFE IN CANADA’S FAR NORTHOCT/NOV 2013

Reliving the cursed Karluk expedition,100 years later P72

Toughing it out on the North’s meanest street P76

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NORTH OF SIXTY PICS Must-see images fromour reader photo contest P34

YOUR NORTHERN ‘WHERE TO BUY’ GUIDEDOG SLEDS • GOLD NUGGETS • MOOSE MEAT • MOCCASINS • AND MORE P4419TOP

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IS SANTA CLAUS CANADIAN?P80(IT DOESN'T ACTUALLY MATTER). WE SEPARATE FACT FROM FANTASY IN THE FIGHT FOR THE NORTH POLE

THIS MONTH IN CANADA‘S FAR NORTH

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FEBRUARY 2015

GUESS WHAT: IT’S ALL ABOUT SURVIVALNorthern romance

A LOST PARADISE IN THE NWTSecret kingdom

or just grab a shawarma in Iqaluitand chill out p37

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JANUARY 2015

GET YOUR MUSH ON

A RACE WORTH LOSING A FINGER FORThe Yukon Ultra

THE KID BEHIND THE LEGENDJordin Tootoo

14 WAYS YOU CAN DRIVEA DOG TEAM IN THE NORTH P42

freezeframe TOP SHOTS FROM OUR ANNUAL

READERS PHOTO CONTEST

THE STATE OF THE ECONOMIESTERRITORIES’ FINANCES UNDER THE MICROSCOPE • REAL TALK: WHY IS NUNAVUT'S GROCERY BILL SO HIGH?

2016 EDITORIAL CALENDAR

JANUARY: TravelHere’s an exciting chance to help our readers plan their next unforgettable trip to the beautiful North. This issue, we lay out the entire year in Northern travel: from Aurora viewing and ice carving in the winter to big-league fishing and major outdoor music festivals in the summer, plus all the can’t-miss sights and adventures along the way. Don’t miss this opportunity to promote your destinations, travel products and adventure gear.PLUS: We showcase the winners of our 2015 Photo Contest. (Just in case our readers need any more reasons to visit this stunning region!)

Ad Close: December 1, 2015 Material Due: December 3, 2015On Sale: January 1, 2016

FEBRUARY: The How-To Issue Business and Economy special: State of the NorthWe’re breaking down the year that was for the North’s three territorial economies—everything from infrastructure and construction to government policy—checking in with the people who’d know: the truck dealers, the realtors, the construction magnates, the sealift companies, the airlines. Highlight your latest achievements and milestones, products and services, and how your company contributes to Northern prosperity. PLUS: Our comprehensive How-To Guide details some of the quirkiest tasks required to survive in the Arctic.

Ad Close: January 4, 2016 Material Due: January 6, 2016On Sale: February 1, 2016

JANUARY Travel Dec. 1, 2015 Dec. 3, 2015 Jan. 1, 2016FEBRUARY The How-To Issue Jan. 4, 2016 Jan. 6, 2016 Feb. 1, 2016MARCH Sports and Wellness Feb. 2, 2016 Feb. 4, 2016 Mar. 1, 2016APRIL Water Special Mar. 1, 2016 Mar. 3, 2016 Apr. 1, 2016MAY Circumpolar North Apr. 4, 2016 Apr. 6, 2016 May 1, 2016JUNE The Food Issue May 3, 2016 May 5, 2016 June 1, 2016JULY Science and Nature June 2, 2016 June 6, 2016 July 1, 2016AUGUST Northern Grit July 4, 2016 July 6, 2016 Aug. 1, 2016SEPTEMBER Education Issue Aug. 3, 2016 Aug. 5, 2016 Sept. 1, 2016OCTOBER The Arts & Ideas Issue Sept. 2, 2016 Sept. 6, 2016 Oct. 1, 2016NOVEMBER The Mining Issue Oct. 4, 2016 Oct. 6, 2016 Nov. 1, 2016DECEMBER Northerner of the Year Nov. 1, 2016 Nov. 3, 2016 Dec. 1, 2016

ISSUE THEME AD CLOSE MATERIALS BY ON SALE


2016 EDITORIAL CALENDARMARCH: Sports and WellnessJust in time for the biannual Arctic Winter Games in Nuuk, Greenland and Iqaluit, we’ll feature the North’s top athletes, look at the science behind traditional Northern sports, present innovative health and wellness programs in the North, and showcase destinations in Nunavut and Greenland. This issue lets you show how you support health, sports and wellness programs across the North.

Ad Close: February 2, 2016 Material Due: February 4, 2016On Sale: March 1, 2016

APRIL: Water Special insert: Paddling GuideThis issue, we raise our glass to the North’s most plentiful natural resource. From tourism to industry and politics to culture, we cover every aspect of the North’s waters. PLUS: Our Paddling Guide will be filled with stories, routes and travel tips on canoeing and kayaking across the North’s plentiful waterways. Make a splash with readers looking to book their next paddling adventure!

Ad Close: March 1, 2016 Material Due: March 3, 2016On Sale: April 1, 2016

MAY: Circumpolar NorthAre you helping bring the North to the next level? We stack Canada’s North up against our circumpolar neighbours to see what we’re doing best and where we can learn—in policy, business, industry,

arts and culture and just about every other facet of Northern life. Look out for a special section in which we compare circumpolar countries’ major industries, like commercial fishing, tourism and mining. (Plus, we look at ways we can work, or presently are working, together. Our winters are cold and dark after all—why not share the fire?) Don’t miss this exclusive chance to showcase your business to global players.

Ad Close: April 4, 2016 Material Due: April 6, 2016On Sale: May 1, 2016

JUNE: The Food IssueEverything you want to know about food in the North, from the source to your plate. Our region is home to unique wild game and traditional foods, eccentric chefs in both restaurants and bush camps, and incredibly innovative agriculture projects and exports. And to wash all that down, we look at the burgeoning beer businesses, with each territory either hosting or developing its own brew. This is the perfect place to show the North’s summer visitors your best.

Ad Close: May 3, 2016 Material Due: May 5, 2016On Sale: June 1, 2016

JULY: Science and Nature Special Insert: Forest fire and rejuvenationThe North is host to Canada’s most unique environments and species such as whales and polar bears, sleeper sharks and glowing char. This issue, we reveal


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LIFE IN CANADA’S FAR NORTH

MENDING THE YUKON’S BROKEN HEARTS TANYA TAGAQTHE SCREAMING DIVA P28

OCT/NOV 2011

upTANTHE SCREAMING DIVA upTANTHE SCREAMING DIVA upupup

WINA TRIP TO

CANADA’S ARCTICPAGE 21

THE HOUSE OF HEALING P48

ULTIMATE ARCTIC“I do so want to live that I can’t explain it in words.”

– Bob Gauchie, 1967

SURVIVAL STORY

TOPSHOTSWinners of thisyear’s photo contest P40

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HELL ON WHEELS P76

Roadtripping rugged Labrador A LIFE OF GUIDING P28

The river queen’s wild ride

THE LIVE SUMMER LARGE ISSUE HIKING! BIKING!AND VIKINGS!

YOUR GUIDE TO THE 9 BEST FESTS, FEASTSAND SHENANIGANS OF SUMMER

LET’S GO NOWW*

because winter is just nine weeks away

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WHEN VIKINGS WERE HERE

Unearthing new clues tothe Arctic’s Norse past

THE KLONDIKEOR BUST! BY BUS!Stampeding to the Yukon by air-conditioned motorcoach

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RICHHISTORY

OR DIRTY PAST?


THE ‘GOLDEN AGE OF MINING’ ISSUEWIN

A TRIP TOCANADA’S ARCTICPAGE 73

THE ‘YOU BETTER BE READY FOR WINTER’ GUIDE


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‘ONE HELLUVA MESS’ P52

Cleaning up the DEW Line disasterMISSING: ONE BOMB P72

Is a nuke loose in the North?

OCT/NOV 2012

upLIFE IN CANADA’S FAR NORTH

YOU’VE GOTTA SEE THIS Top shots (like this one)

from our reader photo contest

YOUNG MAN FALLEN An exclusive report on the shocking final days of Julian Tologanak-Labrie An exclusive report on the shocking

HOW TO: BAG A MOOSE • BOOST YOUR CAR (OVER AN OPEN FIRE!) • FIND THE PERFECT PARKA

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APRIL 2015

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How to mind your ownbusiness—with helpfrom our experts P69

GET UPCLOSE

We go one-on-one with the North’s birds and beasts (and live to tell the tale) P27

THE WORLD'S COOLEST JOB P51

THE MAN WHO SAVED THE DENE P87

Hercules of the TaigaA SERIOUSLY FUN GAME P22

Inuit-style poker


2016 EDITORIAL CALENDARthe beauty and remarkable nature of the North. This edition is sure to be kept on tabletops and in home libraries, but it’s no textbook—expect the same adventure, entertainment and insight for which we’re best known.PLUS: In our special insert on forest fires, we look at the threat and value of the boreal forest’s biggest force of nature, how it a�ects the animals and people who live here, and its role in the circle of Northern life.

Ad Close: June 2, 2016 Material Due: June 6, 2016On Sale: July 1, 2016

AUGUST: Northern Grit Special Insert: AviationHelp us celebrate a generation of Northerners who dedicated their lives to this part of Canada, whether it was through fighting for higher living standards, political authority, business innovation, the arts, or by living bravely o� the land. While they might not be in the news anymore, they forged the way for the North of today through a lifetime of achievement and inspiration. What we have today is the result of their limitless grit and determination. It’s time to tell their story. Share yours, and help showcase the North’s most valuable, lifelong players.PLUS: There are enough incredible aviation stories in the North to fill an encyclopedia, so we figured we should at least host another special insert on the North’s most colourful industry—building on the successes of last year’s edition.

Ad Close: July 4, 2016 Material Due: July 6, 2016On Sale: August 1, 2016

SEPTEMBER: Education IssueIt’s back to school time, and that often means an exodus of young people leaving for southern post-secondary school. Some never come back. But that may change: we look at what’s happening in the North now, from novel land-based education programs to new courses at established institutions, and what’s being done to finally build a university North of 60. This issue will be filled with opportunities to promote your initiatives for education, training, and cultural programs.

Ad Close: August 3, 2016 Material Due: August 5, 2016On Sale: September 1, 2016

OCTOBER: The Arts and Ideas IssueWhether it’s in recording studios or on southern catwalks, Northern artists are taking over—winning national awards and regard for works inspired by the land they live in. In this issue, we’ll focus on the art and ideas coming out of the North, and look at the Northern fashion industry and some of the designers who are starting new trends from long-standing traditions. Here’s a chance to show readers the most creative side of your business.

Ad Close: September 2, 2016 Material Due: September 6, 2016On Sale: October 1, 2016


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2016 EDITORIAL CALENDARNOVEMBER: The Mining IssueWe’ll dig down deep for the mining stories that mattered in 2016. Who will build the next mine? Who’s doing something new? Who’s found the next big mine? We’ll provide in-depth analysis of the North’s most important industry in a Special Guide that looks at the North’s next miners and what the producers are doing. If you are in any way connected to this industry, this is something you need to be a part of.

Ad Close: October 4, 2016 Material Due: October 6, 2016On Sale: November 1, 2016

DECEMBER: Northerner of the YearWho’s it going to be? Our always-anticipated annual feature looks at the most important and influential Northerner in 2016. But it doesn’t stop there: we talk to the biggest names in business, politics and the arts to find out what they’ve got planned for the next year. This is the time to celebrate the North’s most important contemporary players. Add your name to the list by being a part of this issue.

Ad Close: November 1, 2016 Material Due: November 3, 2016On Sale: December 1, 2016


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All advertising subject to Canadian goods and services tax unless exemption number accompanies order. A service fee of 2% per month (24% per annum) is charged on overdue accounts. First time advertisers are required to pay up front by closing date for their first advertisement. Frequency rates are o�ered only with signed contracts listing specific issues and received by first closing date. Visa or Mastercard accepted. (Note: Publisher reserves the right to refuse any advertising it deems not in keeping with the policies of the publication, or that does not meet its publication standards.)

TERMS AND DISCOUNTS

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LIFE IN CANADA’S FAR NORTHDECEMBER 2013

5 COOL DRIVESYour iceroad guide P16

YOU ATE WHAT?Confessions of the sourtoe-swallower P14

A HOLIDAY FAST AT FORT RELIANCEFor a group of hungry explorers, visions of sugar plums may have danced in their heads – but Christmasdinner was just a scrap of caribou leather. P58

Canada is getting its first highway to the Arctic Ocean. The visionaries and entrepreneurs behind it are our Northerners of the Year. P32

OUTLAWS AMONG US: Is the North a hideout formisfits and murderers? P46

THE WORLD’S TOUGHEST DOG RACE

Blizzards. Bears. Breaking through the ice. The Nunavut Quest is the North’s most long-distance challenge, but for the mushers, it’s all in the journey. P40

BEAUFORTCanada is getting its first highway to the ArcticOR BUST

5 COOL DRIVES

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APRIL/MAY 2014

YOUNG AND RESTLESS: NUNAVUT TURNS 15

TH

OUR30YEAR

GREATNORTHERN

YARNS

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True* tales ofthrilling adventure,

stupidity andsurvival from across

the last frontier P30

PLUS

BRINGING NORTHERNHISTORY HOME

*well, as true as possible

One piece at a time P62

LIFE IN CANADA’S FAR NORTHup here

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JUNE 2014

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ALIANAIT FACE TIMEThe people of Iqaluit's Little

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ROCK THE HAMLETLucie Idlout swaps stardom

for small-town life

STEALING CULTURESOMETIMES BORROWING ABORIGINAL TRADITION IS GOOD. SOMETIMES IT'S BAD


SHOOT, KILL, SAVE: HUNTING THE PORCUPINE CARIBOU WINA TRIP TOCANADA’S ARCTIC

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THE PERFECT NORTHERN STORM P27

PLUS: A GOVERNMENT WITH NO PARTIES P46 THE NORTH'S FLYING AMBULANCES P53

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� And for goodness' sake, ditch the suit P78

� Find the right Northern town for you P30

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THE ARTS AND CULTURE ISSUE

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SEPTEMBER 2014

BLOODLINESTHE CONTROVERSIAL REVIVAL OF INUIT TATTOOS

PLUS: Crafting the future of Nunavut’s art • Beyond Tradition: meet the peoplechanging the North’s image • Imaginary monsters of the Arctic

1 Page 3300 3150 3000 28502/3 Page* 2600 2450 2300 22001/2 Page island* 2300 2200 2100 20001/2 Page 2100 2000 1900 18001/3 Page (horizontal)* 1800 1675 1550 14251/3 Page (square or vertical) 1450 1350 1275 1 1751/4 Page 900 850 800 7501/6 00 650 625 6002 Page spread 6300 6150 6000 58501/2 Page spread 4500 4300 4100 3900Outside back cover 5000 4800 4600 4400Inside covers 4000 3800 3600 3400

MARKETPLACE

1/6 Page marketplace 600 575 550 5253 Inch marketplace 450 400 375 350

2 Inch marketplace 325 300 275 2501 Inch marketplace 150 145 140 130

BUSINESS DIRECTORY

1/8 Page marketplace 425 400 375 350

WEBSITE

Block - home page 375 350 325 300

1X 6X3X 12XDISPLAY ADS

2016 ADVERTISING RATES

* indicates yours will be the only ad on the page


LIVE is the area in which all text, logos and pertinent graphics must lie on the page. TRIM is the edge of the page in the final magazine. BLEED is the extra 1/8 inch around the page that must be printed before the pages are trimmed to their final size.

DISPLAY ADS (300 dpi PDF)Double Page Spread LIVE 15.25” x 9.875” (required) TRIM 16.25” x 10.875” (required) BLEED 16.50” x 11.125” (required)Full Page LIVE 7.125” x 9.875” (required) TRIM 8.125” x 10.875” (required) BLEED 8.375” x 11.125” (required)

2/3 Page 4.833” x 9.875”1/2 Page Island 4.833” x 7.767”1/2 Page Horizontal 7.250” x 4.833”1/3 Page Vertical 2.333” x 9.875”1/3 Page Horizontal 7.250” x 3.333”1/3 Page Square 4.833” x 4.833”1/4 Page Vertical 3.583” x 4.833”1/6 Page Horizontal 4.833” x 2.333”1/6 Page Vertical 2.333” x 4.833”

MARKETPLACE3” 2.333” x 3”2” 2.333” x 2”1” 2.333” x 1”1/8 Page (business) 3.730” x 2.18”

DOUBLE PAGE SPREAD

FULL PAGE SPREAD 2/3 PAGE

1/2 PAGEISLAND1/3 PAGE

SQUARE

1/3 PGVERT.

1/6 PAGE HORIZONTAL

1/6 PG VERT.

MP-3”

MP-2”

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1/2 PAGE HORIZONTAL

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WEBSITE (72 ppi JPG/PNG)

Overhead Bar 768px x 90pxBlock 300px x 250pxSkyscraper 600px x 300px

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2016 ADVERTISING DIMENSIONS


A good advertisement will have a clear message that you want to get across to your audience. Try to have your message communicate one thing that you want to sell. Try to avoid advertising more than one product or service in your message, as this can become unclear, cluttered, or confusing.

TIPS FOR WRITING EFFECTIVE ADVERTISEMENTSE�ective advertising can get people interested in your business or service quickly and explain your product(s) or service(s) clearly. Keep this list of tips handy for writing eye-catching, persuasive ad copy (written content):

• Make your ads relevant and memorable. • Find, or invent, a creative hook. • Write the way people think. • Before writing an ad, know why people buy your products or services. • Deliver the same message across all media. • Keep it simple; the consumer doesn’t have time for complex copy. • Deliver your message with clarity.

PHOTOGRAPHY: PUT YOUR BEST FOOT FORWARDIt is important when using photography in your ads that you try to provide professional high-quality imagery to make the most out of your ad and to make your product or service look its best. This can be achieved by using stock photography (online stock photo websites), hiring a professional photographer, or doing it yourself by using a quality camera, good lighting and knowledge of how the photo may appear in the ad. Also, try to ensure that products, vehicles, buildings and background in photos are as clean and tidy as possible. For image resolution information, please refer to the section on Technical Specifications.

LAYOUT: KEEP IT SIMPLEThe layout of your ad is equally important to the writing and photography in communicating your message e�ectively. The information in your ad should follow a logical hierarchy that is easy to follow. Our design team is great at putting together e�ective advertisements and can help you get your message across to your target audience. We will send you a proof of the ad via e-mail and give you the opportunity to make any changes at that time before it gets published.

2016 EFFECTIVE ADVERTISING GUIDELINES


PHOTOGRAPHY:

• Resolution should be 300 dpi. (Because your computer screen displays at ~72 dpi, this results in a photo onscreen that appears about 3-4 times larger than the image that will run in print.)

• File sizes will usually be around 200-500KB for very small photos, or 2-20MB for a full page (these are estimates only, varies by photo).

• Please send your images as: JPG, TIF, TIFF, or RAW files. • Try to ensure that vehicles, buildings and background in photos are clean if

possible. Photo editing can remove some elements like power lines, but it may not be possible to clean up fingerprints.

• Photos taken from websites are usually too low resolution for print publishing. If this is the only place photos are available, please remember that they will print about 1/4 the size they appear online (see inset photo in 72 dpi example).

LOGO:

• Logos should be in vector formats such as: EPS, AI, SVG or perhaps PDF.• If vector formats are not available, then a high resolution GIF, JPG. • Backgrounds should be white or transparent.• Logos taken from the internet are usually too small for print publishing.

OTHER FORMATS:

• Formats like Word, Powerpoint and Publisher are unreliable. Objects and fonts may change in both style and alignment. In addition, image resolutions are often reduced when included in these formats. Please send the images as attachments where possible. Should you be required to send files in this format, a PDF of your ad will be sent to you for confirmation that it appears as you desire.

• When sending in InDesign files, please ensure that all supporting files are ‘packaged’ and sent in also. For help with this process, please contact us and our in-house designer will assist you.

Vector jpeg (rastor)300dpi (print) 72dpi (web)

2016 TECHNICAL SPECIFICATIONS

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