Business Benchmark ReportBrought to you by Telstra Business Awards
2017 Telstra Australian Small Business Award winnerLove to Dream
Introduction
A Snapshot of your results
Strategy & Vision
Customers & Marketing
Operations
People & Culture
Social Responsibility
Financial Acumen
Conclusion
Contents
Introduction
An outline of the report.
How the content is generated.
How to read the document.
Thank you for taking part in the Telstra Business Awards. This is an example of the comprehensive Business
Benchmark Report you’ll receive after completing your entry. It’s a powerful tool to help you improve and grow your
business. You can use it to identify and implement changes that will help your business become ‘that’ business.
As part of your 2018 Telstra Business Awards entry, we’ll invite you to provide us with information about your
business, including your vision for the future, your approach to customers and marketing, your current operations,
the people and culture you foster, your impact on society and the financial acumen within your business. We’ll use
this information to produce a custom Business Benchmark Report covering all aspects of your business.
The report is divided into six sections, corresponding to the six independent business benchmarks of the entry
process. In each section, we’ll identify what you are doing well, and what you might be able to do better.
Importantly, we’ll provide practical steps you can implement right away to make your business more efficient,
more competitive and more profitable.
| Strategy & Vision | Customers & Marketing | Operations | People & Culture Social | Responsibility Financial Acumen |
Snapshot
This summary will give you an overview of how your business is performing within each of the criteria shown below. For
more detailed information on how you could improve within a particular category, you can refer to the relevant section of
your Business Benchmark Report.
Here we will tell you what percentile your business ranked in of
all businesses that entered the 2018 Telstra Business Awards.
Stratery & Vision
Being ‘that’ business means having confidence in your direction.
How well planned is your strategy? The findings in this section will
help you continue to move forward.
Customer Marketing
In this section, we’ll help you identify the areas where you can
establish stronger links with your customers, and become even
better at building new business.
Operations
We've identified your operations as an area of focus for you.
Based on your answers to questions in this section, we have
outlined some practical steps for you to take to help you improve.
People & Culture
The people within a business are what make it special. How
do you invest in your people and culture? We’ll identify your
strengths, and suggest areas to improve.
Social responsibility
Social impact and contribution are important values for
your business to consider. Based on your entry, we’ll
outline some practical steps to help you run a responsible
business.
Financial acumen
Financial acumen goes beyond the bottom line. This
section will look at opportunities for your business to grow
its financial footprint, and ensure a secure future for you
and your employees.
Excellent
Good
Room for improvement
Your business scored:
Strategy & VisionThe strategy and vision section is about defining what you want
your business to be, and the strategies you have put in place to
realise this vision.
It looks at how you define your vision for the business and
communicate this to your team. It also looks at how well advanced
your business is in documenting a strategy for the future through a
robust and comprehensive business plan, including the inputs
used in the creation of this plan, and the triggers for reviewing,
measuring and updating the strategies it outlines.
2016 Telstra Australian Business of the Year Spell and The Gypsy Collective
Room for improvement
Good Excellent
Your overall rating for Strategy & Vision is excellent
Strategy & Vision
Insights:
Question:Does your business have a vision, purpose or mission statement?
You Answered:Yes, but we haven’t spent time
documenting or communicating it.
After you’ve completed your Telstra Business Awards entry, you’ll get access to expert knowledge from some of Australia’s brightest business minds.
In this section of your Business Benchmark Report, you’ll be provided with a tailored, expert insight into what makes an inspiring strategy and vision, and how your business can capitalise on its strengths to achieve even more.
Key Actions:
We’ll identify a number of practical actions you can focus on when it comes to the strategy and vision for your business. You’ll find them right here, so you can start implementing our expert recommendations straight away.
| Strategy & Vision | Customers & Marketing | Operations | People & Culture Social | Responsibility Financial Acumen |