Download - 2019 MARKETING PLANNER - SPARK Publications · presence is over 500,000 in online reach and growing quickly. The LP Magazine brand truly is the fastest growing media brand for loss

2019 MARKETING PLANNER MULTI-CHANNEL APPROACH TO REACH THOSE IMPACTING THE LOSS PREVENTION AND ASSET PROTECTION INDUSTRY

WINNER OF BEST B2B PUBLICATION BY NICHE MEDIA

WINNER OF GOLD MARCOM AWARD FOR MAGAZINE DESIGN LOSSPREVENTIONMEDIA.COM

THE AUTHORITY ON ALL THINGS ASSET PROTECTION

Department store, mass merchandiser 39%Discount, wholesale club, outlet, off-price 8Specialty apparel, footwear, gifts, jewelry, sporting goods 11Home center, hardware, appliances, furniture 7

Drug store, pharmacy, vitamins 9Office supplies, electronics, videos, music, books 3Grocery, supermarkets, convenience stores 11Restaurant, hospitality, entertainment 3

Other retail segment 11

LP Magazine’s primary readers are the LP management and professionals responsible for implementing, researching, specifying, recommending, and approving purchases of LP products and services.

Distribution of each print issue averages over 24,000 individuals every two months with 64% pass-along rate to 2 or more colleagues.* Plus, our extensive online presence is over 500,000 in online reach and growing quickly. The LP Magazine brand truly is the fastest growing media brand for loss prevention.

Your media strategist can provide additional readership details.

About Our Readers

24,000

64%

OVER 500,000

Individuals every other month

Pass-along rate to 2 or more colleagues

Online reach and rapidly increasing

*2017 Annual Readership Study, September 2017; **Circulation Data; October 2017, sample of 8,581 qualified readers;***Performance Analytics as supplied by Google Analytics

Note: Numbers may not equal 100 due to rounding

Industry Segment**

Retail Segment**

Retail Job Function**

Retail75%

66% read the magazine Cover to Cover*

72% read the magazine more than once a month, refer back to it regularly and reference both Print and Digital*

53% have direct or influence on LP-related purchases within their organization*

Corporate, regional, district manager 45%Store LP manager, investigator, associate 42%DC, logistics, supply-chain, other LP manager 9%Other retail manager (non-LP) 4%

LP/SecurityManagement

70%

Other RetailManagement

3%Non-RetailManagement

27%

Non-Retail25%

About Our Readers

TODAY’S RETAIL LP LEADERS AND TOMORROW’S…

Our Readership

“…I have been a reader for many years now and I still continue to gain new knowledge and establish new connections

because of your magazine.”*

2019 MAREKTING PLANNER | LOSSPREVENTIONMEDIA.COM

Banner AdsBanner ads adhere to IAB standards (iab.net). We accept ads in most formats, including GIF, JPEG, animated GIF, Flash, and Shockwave. Non-rich media up to 35K and rich media up to 70K load, 20-loop maximum. Audio must start muted.

Pricing & Options 1 Month 3 Month 6 Month 12 Month

300X250 Banner $750.00 $700.00 $600.00 $550.00

728X90 Banner $950.00 $900.00 $850.00 $800.00

Top Leaderboard

Banner728 X 90

BoxBanner

300 X 250

BoxBanner

300 X 250

BoxBanner

300 X 250

BoxBanner

300 X 250

Website Marketing

LOSSPREVENTIONMEDIA.COM

Website Marketing

LossPreventionMedia.com is the official web site for Loss Prevention Media offering a variety of opportunities to advertise your brand message. The site is fully responsive to engage readers on all digital platforms.

32,000

40% average monthly unique site users

of users on mobile device


Channel Category SponsorshipLPM offers leaderboard and ROS banner ads, as well as exclusive web channel banner ads in these categories:

Data Protection

Inventory Shrinkage

Loss Prevention

Loss Prevention Technology

Retail Fraud

Retail Security

Supply Chain Security

Employee Theft

Workplace Safety

Professional Development

Retail Industry

Shoplifting & Organized Crime Retail.

Includes five (5) banner placements within all content tagged within exclusive category.

(1) Leaderboard: 728 x 90 pixels

(4) Box Banners: 300 x 250 pixels

$2,000/month for Exclusive Sponsor

Pricing & Options 1 Month 3 Month 6 Month 12 Month

300X250 Banner $750.00 $700.00 $600.00 $550.00

728X90 Banner $950.00 $900.00 $850.00 $800.00

Top Leaderboard

Banner728 X 90

BoxBanner

300 X 250

BoxBanner

300 X 250

BoxBanner

300 X 250

BoxBanner

300 X 250

Website Marketing


LPM DirectoryWe offer a complimentary Directory Listing to all loss prevention vendors to include:

One category listing (choose from Data Protection, Inventory Shrinkage, Loss Prevention Technology, Retail Fraud, Retail Security, Supply Chain Security, Employee Theft, Loss Prevention, Professional Development, Retail Industry, Shoplifting & Organized Retail Crime, Workplace Safety)

Business Name

Address

Phone Number

URL

All Media Partners will have a Basic listing at no charge which includes your company logo and 150 words of copy. Non-advertisers interested in enhancing their free listing, can choose from one of the following options:

Basic: $500 for an annual listing / includes the above free listing plus a logo and 150 words of copy

Enhanced: $1,000 for annual listing / Includes Basic plus, two product images, 250 words of copy, logo, links to five offsite content pages (social media, sales sheets, etc)

Enhanced Premium Listing: $200 a month or $2,000 annual (paid upfront) / enhanced premium includes Basic and Enhanced plus embedded video, three product images, 350 words of copy

Website Marketing

EnhancedDirectory

Listing


LPM Insider Delivered to over 13,000 opt-in subscribers.The LPM Insider e-newsletter is emailed daily with multiple promotional vehicles available. With a monthly reach of over 300,000 LP professionals, the newsletters feature both original content and other news impacting LP and retail professionals. Monthly reports are generated for advertisers and include the overall magazine performance and advertiser-specific performance. *limited inventory availableP

Pricing & Options

1X 3X 6X 12X+

600X150 Banner

$400.00 $325.00 $250.00 $200.00

Visual Text Ad

$400.00 $325.00 $250.00 $200.00

Banner Ad Specs 600X150 pixels GIF and JPEG files are supported and animated ads should be submitted in the GIF format only

URL for linking

Visual Text Ad Image 150X150 pixels Text – 35 words URL for linking

LPM Insider – Focused On: Delivered to over 13,000 opt-in subscribers.The LPM Insider Focused On: e-newsletter is a highly focused enewsletter on a topic of your choice. The Focused On enewsletter will feature both LPM content and vendor supplied content to bring the most thorough content to educate the LP community on a specific subject matter.

*Exclusive Sponsorships Only

Pricing 1X 2X 3X 4X+

600X150 Banner $2500.00 $2225.00 $2050.00 $1850.00

Email Marketing

DAILY ENEWSLETTERS

Email Marketing

Ad & Content Submission (3) 600 x 150 Banners Visual Text Ad – 35 words, URL, 150X150 pixel image Supplied editorial or link to article

Production SpecsBanner ads adhere to IAB standards (iab.net). We accept ads in most formats, including GIF, JPEG, animated GIF, Flash, and Shockwave. Non-rich media up to 35K and rich media up to 70K load, 20-loop maximum. Audio must start muted.

Upload banner ads to http://www.spark-studios.com/lpm/filedelivery/

Banner600 X150

Text Ad

Visual Text Ad


ExclusivelySponsored

Advertisment

LPM Voice The LPM Voice emails are original editorial on specific thought-leadership subjects written by magazine staff or contributors. Content is exclusively sponsored by individual advertisers. Each LPM Voice article goes out to the entire digital readership and will also appear in an Insider e-newsletter that links to the full article on our website where it will be sponsored by the vendor indefinitely.

Pricing 1X 2X 3X 4X+

LPM Voice $3500.00 $3100.00 $2750.00 $2500.00

Production Specs

Editorial topic for a new article (OR an existing case study, white paper, thought leadership article)

Contact(s) for interview

Timeframe for execution (typically take 45 days to produce)

300X250 Banner ad

35-word text advertisement

Logo

URL of choice

LPM Spotlight Targeted LPM Spotlight is a co-branded HTML email sent to the same loyal readership as our enewsletters, providing a means to proactively reach retail LP professionals with a focused marketing message, new product offering or survey.

Cost: $1750

Production Specs

Headline

Sub-headline

Subject line

Copy (min. 150 words, max 300 words)

Up to two logos or images (all images will be live and linkable)

One 300X250 pixel banner ad with URL OR one text ad with URL

Up to two in-text links

BoxBanner

300 X 250

Email Marketing

Text Ad


LPM SurveysWhether it is industry research or quick peer polling, LPM is positioned to help you get the data you need to support your key business decisions. Our experienced staff will work with you to create a survey specific to your topic and leverage our extensive network to help target the appropriate audience for participation.

Price Upon Request

WebinarsLPM Webinars are hosted by LP Magazine to offer sponsors an opportunity to reach the loss prevention community in an in-depth, informative electronic format that remains available on our website for three or more months after the live broadcast. Attendee leads are provided to sponsors for follow up after the webinar. LPM uses On24 as its technology platform. A 45-60 day lead time is suggested to execute a webinar successfully.

Cost: $7500

Production Specs Title of webinar 300 word abstract or summary of webinar Speaker Bios + Headshots Logo URL of choice

*Timeframe for execution – 45-60 days

Industry Leader Custom Content Program 3-month minimum program. Landing page with all content focused on selected topic. 1 new article per month written by LPM. Articles can also be used on sponsor site and social media.

Sponsor can provide 2-plus articles per month Page will be promoted through LPM Insider e-newsletters (4 minimum post per month).

2 exclusive blasts to promote the page (within 3-month program). Pages and articles promoted through LPM social channels.

Cost: $5,000/month

Whitepapers/ Sponsored ReportPosition your company as a thought leader in the loss prevention/asset protection industry by supplying relevant downloadable content for our readers. Vendors can supply content as a PDF and allow readers to download the report for their consumption; leads provided to the vendor.

The white paper/sponsored report will be promoted on LossPreventionMedia.com, through the LPM Insider, and with a LPM Spotlight.

Pricing & Options 1X 2X 3X 4X+

White Paper $3500.00 $3050.00 $2750.00 $2500.00

Production Specs Headline Abstract – 150-300 words PDF of content Logo

Email Marketing


LP Magazine is the only print publication that uniquely targets the loss prevention professional and those who impact retail loss prevention.

Run-of-Book Print RatesBlack & White Rates Full Color Rates

1X 3X 6X 1X 3X 6X

Full page $4,485 $4,265 $4,030 $6,280 $6,060 $5,830

Half page $2,910 $2,760 $2,615 $4,705 $4,560 $4,410

Grab Readers Attention: Inserts and Special PackagingInserts, bellybands, cover stickers, and other more non-traditional ad formats are opportunities to grab reader’s attention in a more unique way via our print magazine. The LP Magazine team works with you to develop the best opportunity that meets your marketing objective. Contact your media strategist for pricing and production requirements.

Share Your Expertise: Solution Showcase Feature case studies, success stories, technology discussions, or other applicable editorial developed in partnership with LP Magazine and featured across both print and digital channels maximizing reach and impact.

ReprintsReprints of Solutions Showcase articles are available at the following rates (plus shipping) and are an excellent way to extend reach to your target audience at trade shows, corporate event and as supplemental sales materials. To order reprints, contact the publisher at [email protected].

Quantity 100 500 1,000 2,000 5,000

Four color

Two-page article $850 $950 $1,000 $1,100 $1,500

One-page article $700 $800 $850 $900 $1,200

Black only

Two-page article $550 $600 $650 $700 $900

One-page article $400 $450 $500 $550 $700

In Print

PRODUCT SHOWCASE The Product Showcase is a special section in every issue of LPM. It creates an opportunity for our partners to feature their company’s products and services at a cost-effective rate. The showcase consists of advertiser-created ads in two specific sizes.

Pricing1/6-page—$850.001/3-page—$1,500.00 Rates are net with advertiser supplying print-ready copy.Additional minimum $200 charge for LP Magazine to create ad.

Sizes1/6-page—2.167” wide x 4.625” deep1/3-page square—4.583” wide x 4.625” deep1/3-page vertical—2.167” wide x 9.568” deep

*Frequency discounts available for 3 or more insertions during calendar year.

LP MAGAZINE

InPrint

PRODUCT SHOWCASE

innovativ

e design

| patented

techno

logy |

secure s

torage s

olution

SHRINKHAPPENSProviding auditable locking solutions for case goods, fixtures, and employee lockers.

707.766.6000 | digi lock.com

LPM_LockUpNumeris_4_583x4_625-edit.indd 1 6/14/17 9:24 AMJULY–AUGUST 2017 | LOSSPREVENTIONMEDIA.COM69

LP MAGAZINE | JULY–AUGUST 2017

LPM 0717-C.indd 69 7/14/17 9:46 AM


2019 Editorial Calendar and DeadlinesEDITORIAL CONTACTSPrint Jack Trlica [email protected]

Issue Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec

Editorial Deadline Dec 6 Jan 31 Mar 27 June 7 Aug 2 Oct 4

Ad Space Dec 13 Feb 7 Apr 3 June 14 Aug 9 Oct 11

Materials Due Dec 20 Feb 21 Apr 24 Jun 28 Aug 23 Oct 25

Feature Focus

Omni-channel

Supply Chain

International Issues

Emerging Technology

Product Protection

Retail Crime

Physical Security

Analytics

Investigations

Law Enforcement

Retail Evolution

Seasonal Issues

Management Profiles

Supply Chain Executive

Big-Box Executive

SpecialtyExecutive

Restaurant Executive

Global Executive

e-Commerce Executive

Supplier Perspective 2019 Outlook Procurement Developing

Innovation Vendor Relations Global Solutions Managed Services

Ongoing Columns

Certification

Evidence-Based LP

Future of LP

Interviewing

Supply Chain

Certification

Evidence-Based LP

Future of LP

Interviewing

Supply Chain

Certification

Evidence-Based LP

Future of LP

Interviewing

Supply Chain

Certification

Evidence-Based LP

Future of LP

Interviewing

Supply Chain

Certification

Evidence-Based LP

Future of LP

Interviewing

Supply Chain

Certification

Evidence-Based LP

Future of LP

Interviewing

Supply Chain

Value Add

Bonus Distribution

Innovision

ISCPO

Cyber Security Summits

RILA AP

ISC West


NRF Protect


RLPSA

ISCPO

Retail Canada LP

CLEAR GSX 2019 LPRC Impact


Digital Kelsey Seidler [email protected]

Editorial DirectorJacque Brittain, [email protected]

Editorial Calendar

Got Content? Or Ideas for Content? LP Magazine is committed to providing the latest news, trends, and issues that impact the loss prevention industry at large. This also includes the expertise of solution providers. While our content will remain neutral, we are always willing to discuss opportunities for content from solution providers that offers thought leadership to our readers.

AN ABOUT-FACE

FOR LP?ADVANCES IN IDENTIFICATION TECHNOLOGY

LET RETAILERS GET PROACTIVECHAD MCINTOSH REFLECTS ON LESSONS

LEARNED IN HIS FORTY-YEAR CAREER PARTNERING SCIENCE, DATA, AND ASSET

PROTECTION TO TACKLE RETAIL SHRINKWHY DO PEOPLE STEAL? EXAMINING

THE ROBIN HOOD COMPLEX

SEPTEMBER-OCTOBER 2018 | V17.5 LOSSPREVENTIONMEDIA.COM


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LOSS PREVENTION MAGAZINE

LPM 0918-A.indd 1 9/13/18 3:27 PM


Digital SubmissionsBanner Ad SpecsBanner ads adhere to IAB standards (iab.net). We accept ads in most formats, including GIF, JPEG, animated GIF, Flash, and Shockwave. Non-rich media up to 35K

and rich media up to 70K load, 20-loop maximum. Audio must start muted.

Leaderboard—728 x 90 pixelsBox banner—300 x 250 pixels

LPM Insider e-Newsletter SpecsBanner ads are 600 x 150 pixels. GIF and JPEG files are supported. Animated ads should be submitted in the GIF format only. Supply URL for linking.

All print and online materials should be uploaded using our convenient file-management system at the following link: LossPreventionMedia.com/file-delivery

Ad SpecsPrint Ad Sizes (width x height) 2-page spread (non bleed)—15” x 10” 2-page spread (bleed)—16.5” x 10.875” plus 1/8” bleed on 4 sides Full page (non bleed)—7” x 10” Full page (bleed)—8.25” x 10.875” plus 1/8” bleed on 4 sides Half-page vertical—3.375” x 9.75” Half-page horizontal—7” x 4.625”

Printing is web offset at 150-line screen and perfect bound.Trim size is 8.25” x 10.875”.IMPORTANT—Image area of ads should allow 3/8” from trim to live copy.

Preferred Format—All ads must be submitted in digital format. Film is not accepted. Files must be CMYK and Macintosh compatible. Submit all ads as a high-resolution PDF. Please confirm the ad is press ready and conforms to the requirements below. Ads that are not print ready will not be accepted or will incur additional charges to prepare for print.

PDF file and all embedded graphics are 300 dpi.

All colors are CMYK (4 plates) with no spot colors and no RGB colors. Ads other than CMYK will be converted without notification.

All fonts must be embedded. For full-page bleed ads, be sure to extend graphics at least 1/8” beyond the trim marks on all four sides. Ensure

that live copy is at least 3/8” from trim. Trim size is 8.25” x 10.875”.

Alternate Formats—Adobe Illustrator and Photoshop (TIF or JPEG) files are acceptable, but not preferred. All fonts must be converted to outline and saved as final print-ready, CMYK, placeable file.

Solution Showcase Submissions Artwork and text files should be submitted via this link: LossPreventionMedia.com/file-delivery

Minimum 3X annual contract advertisers receive a one-page article (600 words).

Full-page 6X contracts receive one two-page article (maximum 1200 words).

One showcase article per contract calendar year.

Advertiser-submitted copy will be edited by LP Magazine for content, style, and length.

Articles should include appropriate product and/or retail-related photography supplied by advertiser as high-resolution digital files (300 dpi).

Electronic PDF versions of articles will be provided to advertisers for email or web marketing.

Articles will be published on the Solution Showcase page of the magazine website.

Submission of text and photograph coincides with the space reservation deadline for the specific issue as shown on the editorial calendar.

LP Magazine reserves the right to reject articles submitted by advertisers at the publisher’s discretion.

2-page spread (non bleed) 15” x 10”

Full page (non bleed)

7” x 10”

Full page (bleed)

8.25” x 10.875” plus 1/8” bleed

on 4 sides

Half -page

vertical 3.375” x 9.75”Half-page

horizontal 7” x 4.625”

2-page spread (bleed)

16.5” x 10.875” plus 1/8” bleed

on 4 sides

Ad Specs


THE LP MAGAZINE TEAM

Contact UsWhen you partner with LP Magazine for your marketing and advertising needs, you are partnering with the full team at LP Magazine, leveraging expertise across loss prevention, marketing and advertising strategy, program implementation and media plan development, the LP Magazine team is a team of experts across various fields with a core mission of bringing the best value to our readers and the best programs to our advertising partners.

EDITORIAL / SPONSORSHIP / MARKETING

EDITORIAL NEEDS

MANAGING EDITOR Jack Trlica [email protected]

MANAGING EDITOR, DIGITALKelsey [email protected]

DIRECTOR, DIGITAL OPERATIONSJohn [email protected]

EDITORIAL DIRECTORJacque Brittain, [email protected]

ADVERTISING/SPONSORSHIP DEVELOPMENT

MEDIA STRATEGISTNATIONAL ADVERTISING MANAGER Ben [email protected]

ADVERTISING COORDINATORAndrea Quantie972-734-5946972-692-8138 [email protected]

PRINT PRODUCTIONSPARK [email protected]


LOSSPREVENTIONMEDIA.COM

Contact Us

Download - 2019 MARKETING PLANNER - SPARK Publications · presence is over 500,000 in online reach and growing quickly. The LP Magazine brand truly is the fastest growing media brand for loss

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