Download - 2020 Social Decoding Employee Communities
Decoding Employee Communities
2020 Social: Because Business is Social
[email protected]@gauravonomics
[email protected]@gautamghosh
[email protected]@evansdave
[email protected]@ksarda
Decoding Social
World Map of Social Media
Source: http://globalwebindex.net
34.2
24.4
19.6
15.5
10.9 10.38.5
2.9 2.2 1.7 1.30
5
10
15
20
25
30
35
40
Goo
gle
Yaho
o
GM
ail
Ork
ut
YouT
ube
Face
book
Blog
ger
Wor
dpre
ss
Link
edIn
Flic
kr
Twit
ter
Social Platforms in India
Source: Monthly unique users in millions from http://www.vizisense.com
Social Platform: Users {Relationship} Social Object
If most users can’t decode what the social platform does at first glance, it is likely to be unsuccessful.
All successful social platforms have clearly defined their users’ relationship with the social object.
Source: Jyri Engestrom
Source: http://facebook.com
World’s leading social networking platform.
400 million users worldwide.
12.4 million users in India.
Users {connect and share with} people.
Source: http://linkedin.com
Popular professional networking platform.
60 million users worldwide.
2.5 million users in India.
Users {exchange} information, ideas and opportunities.
http://twitter.com
Popular micro-sharing platform.
Likes to call itself “real-time information network”.
75 million users worldwide.
1.8 million users in India.
Users {share and discover} what’s happening right now.
Google Buzz
Source: http://www.google.com/buzz
Google’s own social network integrated with GMail.
Users {start} conversations about the things you find interesting.
Brands on Social Platformsvs.
Brands’ Own Social Platforms
In either case, brands should be clear about the social object and their users’ relationship with it.
Brands are joining existing social platforms and even building their own focused social platforms.
How to Scale Passion?
Then, scale it by leveraging existing social platforms like Facebook, Twitter and YouTube.
Our approach is to build a focused community around a lifestyle, interest or cause.
Step 1: Identify PassionSelect a BIG lifestyle,
interest, or cause.
Step 2: Ignite PassionBuild a focused community
around it.
Step 3: Scale PassionBuild scale by leveraging existing social platforms.
Decoding Social
Decoding Social
By Tool
By Function
By Type of Organiza-
tion
By Core Dynamic
Social networkingBloggingMicrobloggingPhoto-sharingVideo-sharing
Business-to-BusinessBusiness-to-ConsumerGovernmentNon-profit
Consumer generated contentConversationsCollaborationCommunityCollective intelligence
Product design Sales and marketingCustomer supportPublic relationsPartner relationsEmployee relations
We like to focus on the core dynamic.
You can look at social technologies through many lenses.
Five Core Social Dynamics
Invisible
Visible
Easy Difficult
Consumer Generated Content
Collaboration
Community
Collective Intelligence
Conversation
Five Reasons Why Business is Social
ConversationConsumer
Generated Content
Collaboration Collective Intelligence
Community
!
Consumer Generated Content
Have you seen this movie? My
mobile phone sucks!
I love my new car!
Tap into their creativity. Ask them to interpret your brand.
Your consumers are authors, photographers and filmmakers, all rolled into one.
Dell Go Green
Source: http://dellgogreen.com
Dell Go Green is a consumer generated content contest where consumers submit ideas to redesign, reuse of recycle gadgets to make them go green.
Conversations
Listen to them, reach out to them, engage them in a two-way conversation.
Your customers, partners and employees are talking about you, in public.
Have you driven this
car?Yes! It rocks!
Dell Small Business on Facebook
Source: http://www.facebook.com/dellsocialmedia
Dell’s Small Business Facebook page, structured as a resource for small businesses to use social media, has more than 37,000 fans.
Dell Outlet on Twitter
Source: http://twitter.com/delloutlet
Dell uses Twitter as a channel to sell refurbished computers to corporate purchase managers.
@delloutlet has 1.5 million followers and has resulted in sales of more than $6 million.
Collaboration
Create rich profiles and reputation systems to encourage people to help each other.
People work together in flow when they connect with each other as people.
How do I fix this
problem?Let me tell you how!
Dell Support Community
Source: http://en.community.dell.com
User driven support community to increase customer satisfaction and drive down support costs.
Community
Build and nurture a community platform to host your customers, partners, employees, and evangelists.
Communities come together around a shared social object: a lifestyle, cause or passion.
I love my car!
I love travel!
I love road trips!
Dell Digital Nomad
Source: http://www.digitalnomads.com/
Community built around the idea of being a digital nomad.
Targeted at highly mobile laptop users.
Dell Take Your Own Path
Source: http://takeyourownpath.com
Community where users shared inspiring stories of entrepreneurship.
Driven by the Dell SME team.
Now replicated internationally.
Collective Intelligence
Observe their behavior, ask for their ideas, recognize and reward them for their contribution.
Customers, employees and partners can give you new ideas and insights.
Here’s how we
can make it better!
It worked! Thank you!
Here’s an
idea! !
User driven ideation community to listen to customer’s ideas on product improvement and new product development.
Dell Ideastorm
Source: http://ideastorm.com/
Internal ideation platform to enable Dell’s worldwide community of more than 80,000 employees to post and discuss ideas on topics ranging from product innovation to company HR policies.
Dell Employee Storm
Source: http://thesocialworkplace.com/featured/1558/
Decoding Employee Communities
External Community: Microsoft
Source: http://www.microspotting.com and http://microsoftjobsblog.com
Microsoft uses Jobsblog to connect potential employees with mentors and Microspotting to share interesting stories about employees.
People vs. Documents
DocumentsWorkspacesFile-sharingRule-driven
PeopleProfiles Activity streamsEmergent
1. Enterprise micro blogging platforms
YammerSocialCast
3. Collaboration platforms
SocialTextCynapseCubetreeRemindo
2. Community platforms
JiveSalesforceChatter
4. Document sharing platforms
MS Sharepoint
The ideal platform needs to offer the right balance between structured workspaces and emergent discovery.
Some enterprise collaboration platforms are people-centric, others are documents-centric.
Yammer
Source: http://yammer.com
Enterprise micro-blogging platform with profiles, groups, networking and file-sharing.
60,000 customers including Sungard, Avaya, Deloitte, Xerox, Alcatel Lucent, AMD.
SocialCast
Source: http://socialcast.com
Enterprise collaboration platform with profiles, groups, networking, micro-blogging and activity streams.
Integration with Outlook and SharePoint.
Remindo
Source: http://remindo.com
Enterprise collaboration and project management platform with, micro blogging, activity streams, instant messaging, file sharing, task lists and client extranet.
Cubetree
Source: http://cubetree.com/
Enterprise collaboration and project management platform with, micro blogging, activity streams, wikis, blogs, groups, polls, file sharing and task lists.
Cynapse
Source: http://cyn.in
Full-featured enterprise collaboration platform with profiles, groups, networking, micro-blogging, activity streams, file sharing, blogs, wikis, events and calendars.
Jive
Source: http://www.jivesoftware.com
Industry standard full-featured community and enterprise collaboration platform.
Connects employee communities with partner communities and customer communities.
Chatter Collaboration Cloud
Source: http://salesforce.com/in/chatter/apps/
Full-featured social networking platform for the enterprise.
Integration with Twitter and Facebook.
Integration with Salesforce Sales Cloud and Service Cloud solutions and Force.com apps.
SocialText
Source: http://socialtext.com
Full-featured enterprise collaboration platform with profiles, groups, networking, micro-blogging, activity streams, blogs, wikis and spreadsheets.
Integration with SharePoint and Lotus Connections.
SocialText @ Angel.com
Source: http://www.socialtext.net/ivrwiki
IVR and call center solutions company Angel.com uses SocialText to create a public community of customers, partners, and others who may want to join in the conversation about IVR Technology.
SocialText @ Davies
Source: http://socialtext.com/customers/casestudy_davies.php
Public affairs and crisis communications firm Davies uses SocialText to connect specialized practice groups that need to work across multiple offices and time zones in order to service clients nationally.
SocialText @ Emergent Solutions
Source: http://socialtext.com/customers/casestudy_emergent.php
Leadership and strategy consulting firm Emergent Solutions’ 65 global consultants use SocialText to collaborate on client projects and share knowledge with each other.
Socialtext @ FONA
http://www.socialtext.com/customers/casestudy_fona.php
Food flavor design and manufacturing company FONA uses SocialText to run an intranet where employees collaborate for project management and knowledge sharing and a self-serve extranet to serve their customers.
SocialText @ SickKids
Source: http://socialtext.com/customers/casestudy_sickkids.php
The Hospital For Sick Children (also called SickKids) uses SocialText for capacity building amongst clinicians, hosting symposiums, and collaboratively writing books.
SocialText @ McGraw-Hill
Source: http://slideshare.net/ross/web-20-goes-to-work-at-mcgraw-hill
Publishing firm McGraw-Hill uses SocialText for managing projects, inducting new recruits and running reverse mentorship programs.
SocialText @ 2020 Social
Source: http://www.socialtext.net/2020social
As a niche consulting firm, 2020 Social uses SocialText to collaborate on client projects and for internal knowledge sharing and capacity building.
About 2020 Social
Who Are We
Gaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at Georgetown
Dave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’
Gautam Ghosh ConsultantXLRI, Deloitte, HP, Dell
Strategy & Marketing
Strategy & Marketing
Organizational Development
Kaushal SardaConsultantCapgemini CRM, UhurooFounder
Enterprise Collaboration
What We Do
We build and nurture online communities for clients
and drive loyalty and advocacy.
to connect with customers, partners and employees
catalyze collaboration and innovation
Our Competency Areas
Engage(Retainer)
Plan (Project)
Build (Project)
Content
Conversations
Contests
Research
Strategy
Workshops
Communities
Social apps
Social APIs
Our Practice Areas
Collaboration platforms
Coaching
Communities of interest
Contests
Communities of practice
Content aggregation
Business to Consumer
Business to Business
Employees & Partners
Our Solutions
Engage(Retainer)
Plan (Project)
Build (Project)
ContentConversationsContests
ResearchStrategyWorkshops
CommunitiesSocial appsSocial APIs
Business to Consumer
Business to Business
Employees & Partners
ContestsCommunities of interest
LithiumDrupal
Content aggregation
Communities of practice
LithiumDrupal
CoachingCollaboration platforms
SocialText
Ask Us How2020social.com | [email protected]| @2020social
[email protected]@gauravonomics
[email protected]@gautamghosh
[email protected]@evansdave
[email protected]@ksarda