21 Ideas for Staying in Touch through Email Marketing

[HINT: You’re probably only doing 3 of these]

1Welcome incoming

prospects

2 Stay top of mind with

subscribers and customers

3 Recycle leads

4 Recover lost opportunities

5 Re-engage subscribers

6Re-engage customers

7Reassess worth

8Evangelize your

products

9Train customers

10Address buyer’s

remorse

11Accelerate interest

12Follow up

live/recorded events

13Augment sales interactions and nudge shoppers

14Address budget

issues

15Target acquisitions, investments, and

other news announcements

16Appeal to distracted

leads

17Root out the truly

abandoned

18Up-sell and cross-sell

19Build referrals and

loyalty

20Follow up free trials

21Remind of contract

renewal

Spider Trainers

Did this get you to thinking, but leave you wondering?

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20+ Ideas for Automated Blast, Drip, and Nurture Campaigns

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