225,000

206,000

172,000

140,000

Guardian Eyewitness App.

Guardian iPad App.

3 in 10 Guardian UK digital daily browsers access our content via mobile devices.

m.guardian.co.uk users spend onaverage 7mins 23 sec per visit

Guardian iPad App users consume on average 17 pages per visit

Guardian iPhone App browsers visit the apps on average 14timesa month

60% of Guardian Android App browsers use it several times a day

7 mins23 secs

17pages

14times

60%

17,037,000+297%

YoY

+19% YoY

+20% YoY

45% 55%Aged between 18-44 £45k+ annual income

44%of Guardian iPad app

users read it atbreakfast ( 6-8am)

63%of iPhone/Android app

audience use the apps whilstcommuting (7-9am and 5-

8pm)

22%of guardian.co.uk

users visit the site duringlunch time (12-2pm)

67%of iPad app audiencerelaxes with the appduring prime time (6-

10pm)

28%of m.guardian.co.uk

browsers catch up onthe news before bed

(9pm-midnight)

40% have a household income of £45K+(vs. 26% UK average)

81% of m.guardian.co.uk users are18-44 years old

m.guardian.co.uk

Guardian iPhone App.

Guardian Android App.

Sources: Adobe Discover Apr 2012; comScore GSMA Feb 2012