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24/7 Streaming ChannelA DIGITAL TV STATION FOR 2017
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A Brief Timeline …
2012
Video Initiative
2013
Roku App
2014
FireTV App
2015
Apple TV App
TV Everywhere App
2016
24/7 Streaming Channel
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What is a 24/7 Streaming Channel? It’s Not VOD
VOD is … Video-On-Demand
User Controlled
Low Viewing Time
High Inventory
Low Rates
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What is a 24/7 Streaming Channel?24/7 Streaming Channel Publisher Controlled
High Viewing Time
Limited Inventory
High Rates
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What is a 24/7 Streaming Channel?
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Market Opportunity The audience has shifted
73.8
88.792.5 94.9 96.3 97.7
60.7%
72.5% 75.1% 76.6% 77.3% 77.9%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
0
20
40
60
80
100
120
2015 2016 2017 2018 2019 2020Connected TV households % of total households
Source: eMarketer, Oct 2016
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Market Opportunity
Source: eMarketer, Oct 2016
15%
17%
20%
23%
27%
30%
16%16%
18%
20%21%
23%
9%
15%
19%
22%
25%27%
12%11% 12% 12% 13% 13%
2015 2016 2017 2018 2019 2020
Select US Connected TV Users by Device% of total connected TV users
Google Chromecast Roku Amazon Fire TV Apple TV
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Revenue Opportunity 30 Second Spots
32 Spots Per Hour
24 Hours Per Day
768 Spots Per Day
365 Days Per Year
280,320 Spots Per Year
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Revenue Opportunity 280,320 Spots Per Year
$1 Per Spot Average
$280,320 Revenue Opportunity
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Revenue Opportunity 280,320 Spots Per Year
$5 Per Spot Average
$1.4MM Revenue Opportunity
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Goals Follow the audience
Extend the brand
Limit our risk (expense) Turned copy editors into TV producers
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Master Schedule
Video Content
Commercials
Transcoder
Playout Server
Bucks County Courier Times TV
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Looking Forward
News Programming
Additional Brand
Launches
Additional OTT
Platforms
Cable Carriage?
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Thank You! Mike Jameson
@mgjameson
/mike-jameson-a432aa51
Jake Volcsko
@JakeVolcsko
/jakevolcsko