Download - 25 Marketing Insights from the Experts
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25EXPERTS
MARKETING
INSIGHTS– FROM THE –
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“Ensure your employees understand what your brand
stands for so they can be your first line of word-of-mouth
advertising.”
THE
BRAND
1
Simon Mainwaring
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“A good advertisement is one that sells the product without drawing
attention to itself.”
2
David Ogilvy
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“Never write an advertisement that you wouldn't want your
family to read. You wouldn't tell lies to your own wife. Don't tell
them to mine.”
David Ogilvy
3
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“An ad is finished only when you no longer can find a single
element to remove.”
4
Robert Fleege
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z
zzz
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“Sell a good night's sleep - not the mattress.”
5
Instructor at Academy ofArt University, Advertising program
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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
6
Leo Burnett
INY
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Muhammed Ali
“I figured that if I said it enough, I would convince the world that I
really was the greatest.”
7
Muhammad Ali
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“By definition, remarkable things get remarked upon.”
8
Seth Godin
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“Simplicity is the ultimate sophistication.”
9
Leonardo Da Vinci
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“Advertising is poison gas. It should bring tears to your eyes, unhinge your senses, and knock you out.”
10
George Lois
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“The difference between the almost right word and the right word is the difference between the lightning bug
and the lightning.”
11
Mark Twain
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“Every time a message seems to grab us, and we think, ‘I just might
try it,' we are at the nexus of choice and persuasion that is
advertising.”
12
Andrew Hacker
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OFF
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but
nobody else does.”
13
Steuart Henderson Britt
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“All advertising is essentially a promise of future happiness.”
14
Suleman Abdullah
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BEST BOOK EVER
“You could write the best book in the world but if nobody knows
about it, it is nothing.”
15
Brandon Reece Taylor
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“Creativity is just connecting things. When you ask creative
people how they did something, they feel a little guilty because
they didn't really do it, they just saw something.”
16
Steve Jobs
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“They always say time changes things, but you actually have to
change them yourself.”
17
Andy Warhol
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“Creative without strategy is called 'art.' Creative with strategy is
called advertising.”
18
Jef I. Richards
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“The most powerful element in advertising is the truth.”
19
William Bernbach
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“Creativity, can solve almost any problem – the creative act, the defeat of habit by originality
overcomes everything.”
20
George Lois
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“Find people who make you better. It's best to be the least talented
person in the room. It's reciprocal. It challenges you to keep up.”
21
Jelly Helm
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“The most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where
any of your thoughts come from.”
22
Hal Riney
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“Chaos is the only thing that honestly wants you to grow. The only friend who
really helps you be creative.”
23
Dan Wieden
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“Most ideas are a bit scary, and if an idea isn’t scary, it’s not an idea at all.”
24
Lee Clow
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“Creativity is like washing a pig. It’s messy. It has no rules. No
clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a
pig in the first place.”
25
Luke Sullivan
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