If you’re like most buyers of workplace
digital signage (DS), the reason you need it is to
create the ability to communicate your
company’s critical issues to your employees.
…Which begs the question: How do you easily get all the information from your desk, computer and enterprise systems and into the DS?
First, let’s identify the typical information you want to communicate. Here are the four main content categories and examples of each:
HR information: Employee of the month, service anniversaries, 401k updates,
medical insurance news and health &
wellness info.
Key Performance Indicators (KPIs):
Production and shipping data
Cost reduction progress
Revenue Improvement
Customer satisfaction metrics
Situational awareness: Days/hours worked since last accident, local traffic & weather, today’s lunch menu.
Identifying what you want to communicate is a good first step, but there is an equally important consideration…
For example, KPIs may currently be in spreadsheets on your desktop, or in a database on your ERP system.
VS
VS
Your company stock price may come from an internal data feed or you may want to use a web-based source like CNBC or Yahoo
Finance.
An employee of the month piece might be a PowerPoint document or a jpeg. The different type of format can make a big difference in your DS
selection.
The bottom line here is that it’s important not to get the content strategy mixed up with the system strategy.
2. Identify the content your company currently
produces and any outside collateral you want to use
(web, agency-produced, etc.) that supports those
objectives.
3. Slice and dice items 1&2 by type of content.
For example, web-based, Microsoft Office,
company databases, etc.
Once you have answers to this
short list, particularly #3, you will have a good basis to start your DS
search by making sure the
final choice handles most of
your formats quickly and
easily.
http://www.themarlincompany.com/products/digital-signage | P: 800.344.5901 | E: [email protected]