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#1: Traditional & Digital Work Well Together
go.bluewaterbrand.com/IMC
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3go.bluewaterbrand.com/IMC
Example: Mobile + Direct Mail
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• 289% ROI
• Over 17 Million Customer Connections each year using Direct Mail
go.bluewaterbrand.com/IMC
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5
Use technology and data to understand the right…
• Timing
• Message
• Person
go.bluewaterbrand.com/IMC
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#2:Integrated Marketing at the
Local Level is Complex
go.bluewaterbrand.com/IMC
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IMC is complex, but not impossible.
go.bluewaterbrand.com/IMC
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8go.bluewaterbrand.com/IMC
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Important: Make integrated marketing strategies translatable from the national level all the way down to the local franchisees.
go.bluewaterbrand.com/IMC
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77%
* Source: Balihoo
of brands are investing more in local marketing*
go.bluewaterbrand.com/IMC
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If you can’t do integrated marketing yourself, find a partner.
go.bluewaterbrand.com/IMC
![Page 12: 3 Things About Integrated Marketing that Your Agency Doesn't Want You to Know](https://reader030.vdocument.in/reader030/viewer/2022032421/55a88eac1a28ab58058b47ce/html5/thumbnails/12.jpg)
12go.bluewaterbrand.com/IMC
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• Outperformed 3 other shops
• 30% more total invoices
• 19.4% higher average invoice amount
• 1.3x more invoices per day
go.bluewaterbrand.com/IMC
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#3:Agencies Can’t Provide
Local Marketing Support
to Franchisees
go.bluewaterbrand.com/IMC
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15
Don’t expect franchisees
to be marketing experts.
go.bluewaterbrand.com/IMC
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16go.bluewaterbrand.com/IMC
Example: Anytime Fitness has an entire internal team dedicated to local franchisee support.
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Mix Traditional and Digital Channels to Create Powerful Integrated Marketing.
go.bluewaterbrand.com/IMC
![Page 18: 3 Things About Integrated Marketing that Your Agency Doesn't Want You to Know](https://reader030.vdocument.in/reader030/viewer/2022032421/55a88eac1a28ab58058b47ce/html5/thumbnails/18.jpg)
18
Create a Strategy that is Adaptable to the Local Level.
go.bluewaterbrand.com/IMC
![Page 19: 3 Things About Integrated Marketing that Your Agency Doesn't Want You to Know](https://reader030.vdocument.in/reader030/viewer/2022032421/55a88eac1a28ab58058b47ce/html5/thumbnails/19.jpg)
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Provide a Strong Support System for Your Franchisees.
go.bluewaterbrand.com/IMC
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Get the Infographic!
20
3 Keys to Local Integrated Marketing for Franchises
go.bluewaterbrand.com/IMC
go.bluewaterbrand.com/IMC
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Watch the Video!
21
go.bluewaterbrand.com/IMC
go.bluewaterbrand.com/IMC
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22
Bonnie HarrisIMC Expert
MaK* WangsnessDigital Marketing Expert
Tha
nk
yo
u!
@MaKBirch
@waxgirl333
go.bluewaterbrand.com/IMC
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23
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
youtube.com/bluewaterbrand bluewaterbrand.com/blog
instagram.com/bluewaterbrand
Connect with Us!
go.bluewaterbrand.com/IMC