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DEMANDANALYSISONMAGGI
FY B.M.SA
ECONOMICS
PPT MADE BYVARUN BHAVSAR
RAJAT AHUJA
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PRODUCT HISTORY#Nestle is a Swiss company,
founded in 1866 by Henri Nestle.
# Nestle market its products in 130
countries across the world.
# It was founded by the Maggi family
in Switzerland in the 19th century.
# Maggi has been Nestl's flagship
culinary brand not only in India,
but globally as well.
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What Xerox is to photocopier and Colgateto toothpaste, Maggi is to noodles in India.
- The Economic Times, a prominentnewspaper in India, in 2003.
contd..
BRAND JOURNEY
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LAW OF DEMAND
Demand for a commodity increases when its pricedecreases and falls when its prices rises, other thingsremaining constant.
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FACTORS AFFECTING THE
DEMAND OF
Determinants of Demand
Price of the commodity.Income of the consumer.
Prices of related goods.
Tastes and Preferences.Advertisement.
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QUANTITYAND PRICES
EXCEPTION(MAGGI VEGETABLE
ATTA NOODLES)QTY PRICE
85g Rs 15
350g Rs 59
QTY 50g 100g 200g 400g 600g
PRICE Rs 5 Rs 10 Rs 20 Rs 40 Rs 59
MAGGI NOODLES
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INCOME OF CONSUMERS
-LOWER MIDDLE CLASS
-UPPER MIDDLE CLASS
-ELITE CLASS 0 5 10
Lower Middle
Class
Upper MiddleClass
Elite Class
Consumption
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PRICE OF RELATED GOODS
50 g
100 g
200 g
400 g
600 g
Rs 5
Rs 10
Rs 20
Rs 40
Rs 59
50 g
170 g
270 g
480 g
Rs 4
Rs 18
Rs 35
Rs 50
MAGGIQUANTITY PRICE
TOP RAMENQUANTITY PRICE
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Difference in the Price of
MAGGI and TOP RAMEN
0
10
20
30
40
50
60
70
80
50g 100g 200g 400g 600g
Price
Quantity, gms
Maggi,Rs
Top
Ramen,Rs
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TASTES & PREFERENCE:
ECONOMY PACK(SUPERSAVER/MONEY SAVER/FAMILY PACK)
TRADITIONAL FOODHABITS OF INDIAN
LOVED BY SCHOOL KIDS
YOUTH ..FASHIONSTATEMENT.
OFFICE GOERS.CONVENIENCE
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ADVERTISEMENTSRevolutionary Tagline,
Bus Do Minute
Jab bhook sataye toh
maggi ho jaaye
"Taste Bhi Health Bhi".
Just add garam paani
Carry on jaani
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Television Advertisements
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Flavours and
VarietiesOriginal Flavour Chicken
Masala
Dal Atta (whole wheat
noodles)
Vegetable Atta Noodles
(whole wheat noodles)
"Cuppa Mania"
Tomato
Chatpata
Shahi Pulao (rice noodles) Chilly Chow (rice noodles)
Lemon Masala (rice
noodles)
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Researchmethodology:(ii) Shopkeeper Sample Selection: Mall,General Store, Bakery, Paan-Bidi Shop
(iii) Customer Sample Selection: School Kids,House Wives, Office Goers, College students
(iv) Shopkeeper Sample Size: 8
(v) Customer Sample Size: 40
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4
17
11
7
26
27
23
3
30
30
30
9
0 10 20 30
Sales(in packs of Rs. 5,10,20)
Customer(Kids,HouseWives,Office Goers)
Flavour(Masala,Atta,Rice,Dal)
Availability of Competitor's
Products(Top Ramen,Others)
Shopkeeper Survey
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0 10 20 30 40 50
Easy and convenient to use
Gives different varieties
Allows to cook in a fast and easy way
Is very handy when there is
Gives value for money
ConsumerSurvey
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SALES DATA COLLECTED: PER MONTH SALES :
MAGGI : 600 gms Rs 59
1O TO 15 CARTONS
(20 PACKETS IN EACHCARTON)
PER MONTH SALES:
TOP : 480 g Rs 50RAMEN
8 TO 10 CARTONS
(20 PACKETS IN EACHCARTON)
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NESTLE INDIA LIMITED
DISTRIBUTORS
WHOLESALE
MARKETRETAIL MARKET
CONSUMERS
SUPPLY CHAIN
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CONCLUSION
Maggi has achieved a great position in market and thisposition is least affected by its competitors( Top Ramen,
Wai Wai, etc.)
Law of Demand Lower the price higher the quantitydemanded and vice versa "works completely in case ofmaggi noodles.
MAGGI for last 25 years had managed to remain unbeatenin the market because it has always given more preferenceto the taste of people.