-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
1/42
Report #388
Fall 2007 Incoming Student Survey:
College Choice Results
Prepared for
Fred Wood, Vice Chancellor of Student Affairs
Lora Jo Bossio, Interim Assistant Vice Chancellor of Student Affairs
Pamela Burnett, Director of Undergraduate Admissions
By
Sabrina Sewell, Analyst, SARI
JULY 2008
Student Affairs Research & Information (530) 752-2000 (main)University of California, Davis (530) 752-8870 (fax)One Shields Ave. www.sariweb.ucdavis.edu
Davis, CA 95616
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
2/42
Executive Summary
Background:
This report focuses on the Fall 2007 Incoming Student Survey results to meet the following objectives:
1.
Increase campus understanding of UC Daviss current competitive position in the undergraduateeducation market for high school and transfer students.
2. Expand campus recruitment outcomes based on students' college choice criteria and perceptions
of UC Davis.3. Strengthen UC Daviss undergraduate marketing strategies.
Data Sources:1. Student Affairs Research & Informations (SARI) Incoming Student Survey, a web-based
questionnaire sent to 5,777 new students over the age of 18, in September 2007. There were
2,198 respondents (38% response rate).
2. University of California, Office of the President (UCOP) Applicant Flow Patterns reports high
school applicant flow data from Fall 1997 to Fall 2006, and transfer applicant flow data fromFall 1999 to Fall 2006.
Findings:
1. Incoming High School Students Responses from Fall 2007 Incoming Student Survey
o Incoming high school students top five very importantcollege characteristics are: availability ofmajors that interest you; quality of majors of interest to you; comfortable, friendly campus
community; overall academic reputation; andgraduates get jobs in their chosen fields.
o Compared to 1998 and 2001 survey results, incoming high school students in 2007 rankcomfortable, friendly campus community as very importantmore frequently than post-graduateoutcomes (career and advanced degree programs) and campus safety.
o
Incoming high school students mean ratings for the top five very importantcollegecharacteristics are higher for UC Davis than the other college.
o The top five keywords that incoming high school students select to describe UC Daviss image
are:friendly, comfortable, large,fun, andscience-oriented.o Compared to 1998, incoming high school students in 2007 are more likely to view the campus as
friendly, large,fun, diverse, supportive, and known for its athletics program; and less likely to
see it as challenging andprestigious.
o The top five keywords that incoming high school students select to describe the other college
are: challenging, intellectual,fun,friendly, andlarge.
o Visit to UC Davis campus (55%) andfamily (44%) are incoming high school students two mostfrequently identified influences when making their college choice decision.
o
The percentage of high school students who report they received college acceptances from 5 ormore colleges (43%) continues to increase from 1998 (21%) and 2001 (33%).
o Less than half of the incoming high school students rank UC Davis as their first choice (44%).o Unfortunately, the percentage of incoming high school students who attended UC Davis as their
first choice school continues to gradually decline.
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
3/42
2. Incoming Transfer Students Responses from Fall 2007 Incoming Student Survey
o Incoming transfer students top five very importantcollege characteristics are: availability ofmajors that interest you; quality of majors of interest to you; graduates get jobs in their chosen
fields; overall academic reputation; andquality of faculty.
o
Incoming transfer students mean ratings for four of the top five very importantcollegecharacteristics are higher for UC Davis than the other college. There was very little difference in
the mean scores forgraduates get jobs in their chosen fields.
o The top five keywords that incoming transfer students select to describe UC Daviss image are:friendly, science-oriented, challenging, intellectual, andlarge.
o The top five keywords that incoming transfer students select to describe the other college are:challenging, intellectual,prestigious, diverse, andlarge.
o Visit to UC Davis campus (41%) andfamily (36%) are incoming transfer students two most
frequently identified influences when making their college choice decision.
o Compared to incoming high school students, transfer students appear to consider a wider array of
resources when choosing a college.o
Compared to incoming high school students, transfer students are less likely to apply to 5 ormore colleges (20% vs. 76%).
o Incoming transfer students are less likely than incoming high school students to receiveacceptances from 3 or more colleges (41% vs. 82%).
o Incoming transfer students are more likely than incoming high school students to rank UC Davis
as their first choice (74% vs. 44%).
3. University of California, Office of the President, Applicant Flow Patternso UC Daviss win rates against the UC system schools are in a downward trend; these decreases
are more pronounced for Under-Represented students whose numbers are smaller than the larger
population.
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
4/42
Table of Contents
Introduction..................................................................................................................... 4
College Characteristics and Keywords ........................................................................... 5
All Incoming Students Responses ............................................................................. 5
Incoming High School Students Responses .............................................................. 6
Table 1: Please indicate how important each of the following characteristic was to
YOU in making your college choice. (Incoming high school students n=1,578)...... 6
Table 2: Fall 1998, Fall 2001 and Fall 2007 Incoming High School Students........... 7
Figure 1: Incoming high school students mean ratings of college characteristics
UC Davis vs. other college. (n=1,578) ....................................................................... 8
Table 3: Please rate UC Davis (and Your College) on each of the following
characteristics. (Incoming high school students' responses, n=1,578)........................ 9Figure 2: Incoming high school students image of UC Davis and the other college.
(n=1,578)................................................................................................................... 10
Figure 3: Comparison of 2007 and 1998 incoming high school students image ofUC Davis................................................................................................................... 11
Incoming Transfer Students Responses................................................................... 12
Table 4: Please indicate how important each of the following characteristic was to
YOU in making your college choice. (Incoming transfer students n=620).............. 12
Figure 4: Incoming transfer students mean ratings of college characteristics UC
Davis vs. other college. (n=620) ............................................................................... 13
Table 5: Please rate UC Davis (and Your College) on each of the followingcharacteristics. (Incoming transfer students' responses, n=620)............................... 14
Figure 5: Incoming transfer students image of UC Davis and the other college.
(n=620)...................................................................................................................... 15
Influences on College Choice Decision........................................................................ 16
Incoming High School Students Responses ............................................................ 16
Figure 6: Factors which hada lot of influence on incoming high school studentsdecision to attend UC Davis (n=1,578)..................................................................... 16
Incoming Transfer Students Responses................................................................... 17
Figure 7: Factors which hada lot of influence on incoming transfer studentsdecision to attend UC Davis (n=620)........................................................................ 17
Applications & Acceptances......................................................................................... 18
Incoming High School Students Responses ............................................................ 18
Table 6: Incoming high school students: How many college applications did you
submit? (n=1,578) ..................................................................................................... 18
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
5/42
Table 7: Incoming high school students: How many college acceptances did you
receive? (n=1,578) .................................................................................................... 18
Incoming Transfer Students Responses................................................................... 19
Table 8: Incoming transfer students: How many college applications did you
submit? (n=620) ........................................................................................................ 19
Table 9: Incoming transfer students: How many college acceptances did youreceive? (n=620) ....................................................................................................... 19
Choice Rank.................................................................................................................. 20
Incoming High School Students Responses ............................................................ 20
Table 10: Incoming high school students: How did UC Davis rank among your
college choices? (n=1,578) ....................................................................................... 20
Figure 8: 1976-2007 Percentage of Incoming High School Students Attending UCDavis as Their First Choice School .......................................................................... 21
Figure 9: 1976-2007 Percentage of Incoming High School Students Attending First
Choice School: UC Davis vs. Highly Selective Public Universities ........................ 22Incoming Transfer Students Responses................................................................... 23
Table 11: Incoming transfer students: How did UC Davis rank among your college
choices? (n=620) ....................................................................................................... 23
UC Davis Win Rates..................................................................................................... 24
UC Davis Win Rates: High School Students ............................................................ 24
Figure 10: UC Davis Win Rates Against UC System Schools: Fall 1997 thru Fall2006 First Time Freshmen, CA Residents ................................................................ 24
Figure 11: UC Davis Win Rates Against UC System Schools: Fall 1997 thru Fall
2006 Under-Represented First Time Freshmen, CA Residents................................ 25
UC Davis Win Rates: Transfer Students................................................................... 26
Figure 12: UC Davis Win Rates against UC System Schools: Fall 1999 thru Fall
2006 Junior Transfers from CA Community Colleges, CA Residents..................... 26
Figure 13: UC Davis Win Rates against UC System Schools: Fall 1999 thru Fall
2006 Under-Represented Junior Transfers from CA Community Colleges, CA
Residents ................................................................................................................... 27
Appendix A................................................................................................................... 28
Background ............................................................................................................... 28
Methodology ............................................................................................................. 29
Response Rates ......................................................................................................... 29Representativeness.................................................................................................... 29
Representativeness Tables ........................................................................................ 30
Table A: Characteristics of Fall 2007 Incoming Students ........................................ 30
Table B: Characteristics of Fall 2007 Incoming High School Students ................... 31
Table C: Characteristics of Fall 2007 Incoming Transfer Students.......................... 32
Appendix B................................................................................................................... 33
Student Affairs Research & Information 2
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
6/42
Survey Instrument - Fall 2007 Incoming Students Survey: College Choice Questions
#1-15 ......................................................................................................................... 33
Appendix C................................................................................................................... 38
Keywords by Individual Competing Institutions...................................................... 38
Table D: Fall 2007 Incoming high school students' image of UC Davis and its
competing institutions............................................................................................... 38
Table E: Fall 2007 Incoming transfer students' image of UC Davis and its competinginstitutions................................................................................................................. 39
Student Affairs Research & Information 3
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
7/42
Introduction
This report discusses data from two sources: SARIs Fall 2007 Incoming Student Survey
and theApplicant Flow Pattern reports of the University of California Office of the
President (UCOP).
The first portion of the Fall 2007 Incoming Student Survey, summarized in this report,sought information from students to further our understanding of UC Daviss position in
the undergraduate markets for high school and transfer students. We asked new studentsto rate the importance to their college choice decision of twenty-two college
characteristics. Then, the survey asked new students to compare UC Davis to another
college they considered based on college characteristics, keywords and images. Also, the
survey asked them how many college applications they submitted and how manyacceptances they received, and UC Daviss rank in their choice selection. (A copy of the
marketing portion of the survey instrument is included in Appendix B.)
Win rates computed from applicant flow data provided by UCOP are used to assess thecampuss competitive position vis--vis other UC campuses. The win rate is the
proportion of students admitted to both UC Davis and another UC campus who chose to
enroll at UC Davis.
Student Affairs Research & Information 4
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
8/42
Student Affairs Research & Information 5
College Characteristics and Keywords
All Incoming Students Responses
The Incoming Student Survey asked new students to rank twenty-two collegecharacteristics by importance in making their college choice. Academic characteristics
(i.e., quality of majors and faculty), post-graduation opportunities (graduate/professional
school or career), and campus environment (campus environment, safety and quality offacilities) are the top ten characteristics rankedvery important. Characteristics like
intercollegiate athletics, campus location, on/off campus activities, and diversity receivedlower rankings. The new students rankings of important characteristics are very similar
to the non-enrolling admits rankings from the Fall 2007 College Choice Survey.*
The survey asked new students to rate UC Davis and another institution they also
considered (referred to as the other college) based on college characteristics. New
students rate UC Davis "Very Good" and "Excellent" more frequently than the othercollege for ten of the twenty-two characteristics. UC Davis is rated higher than the other
college for 8 out of the top 10 characteristics. New students responses differ from the
non-enrolling admits responses in that non-enrolling admits rated theirother college
higher than UC Davis for all characteristics, except campus is safe for all students.
The Incoming Student Survey asked new students to write a word or phrase
(unprompted) that best expressed their image of UC Davis. The survey then provided the
new students with seventeen keywords, and asked them to select which ones representedthe most widely held images of UC Davis (with the ability to select more than one
keyword), and which represented the most widely held image forother college.
Top five keywords that new students say most characterize UC Daviss image are:friendly (81%), comfortable (74%), large (74%), science-oriented(63%), andchallenging (61%). Top five keywords that new students say most widely held the othercolleges image are: challenging (54%), intellectual (52%),fun (48%), large (45%), anddiverse (44%). UC Davis has higher frequencies than the other college for twelve of the
seventeen given keywords: challenging, intellectual,fun, large, diverse,friendly, career-oriented, science-oriented, comfortable, supportive, athletics program, andrural. The
keywordrural has the greatest percentage difference in favor of UC Davis (41%). Theother college has higher frequencies for the remaining keywords; the keywordpartying
has greatest percentage difference in favor of the other college (22%).
*Sewell, S. (2008) Fall 2007Non-enrolling Admits: National Student Clearinghouse and the College
Choice Survey. Davis, CA: University of California Davis, Student Affairs Research & Information
Report #388.
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
9/42
Incoming High School Students Responses
Students were asked to indicate how important each of the characteristics was in making
their college choice, by using a Likert scale (Not Very Important, Somewhat Important,
and Very Important).
Table 1: Please indicate how important each of the following characteristic was to
YOU in making your college choice. (Incoming high school students n=1,578)
Rank College Characteristic% Very
Important
1 Availability of majors that interest you 83%
2 Quality of majors of interest to you 83%
3 Comfortable, friendly campus community 82%
4 Overall academic reputation 77%
5 Graduates get jobs in their chosen fields 75%
6 Campus is safe for all students 70%7 Graduates get into good graduate & professional schools 68%
8 Quality of faculty 66%
9 Faculty are accessible to students 65%
10 Quality of academic facilities (library, lab, computers, etc.) 64%
11 Students receive individual guidance & attention 58%
12"Out-of-pocket" cost of attendance (after financial aid,
scholarships, etc.)57%
13 Availability of internships & practical work experiences 55%
14 Quality & availability of on-campus housing 52%
15 ON-CAMPUS cultural & recreational opportunities 38%16 General campus setting (urban, rural, beach, mountains, etc.) 33%
17 College-guide ranking 32%
18 Racially & ethnically diverse student body 28%
19 OFF-CAMPUS cultural & recreational opportunities 28%
20 Campus is close (enough) to home 24%
21 Prominent intercollegiate athletics 20%
22 Campus is located in a specific city or area of interest 19%
o Availability/quality of majors, the campuss friendly environment, academic
reputation, and post-graduate career opportunities are characteristics which incominghigh school students most frequently rankvery important.
Student Affairs Research & Information 6
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
10/42
Student Affairs Research & Information 7
Table 2: Fall 1998, Fall 2001 and Fall 2007 Incoming High School Students
Note: Superscripts represent rankings (top ten only).
% Ranking CharacteristicVery Important
2007
Rank College Characteristic
2007
(n=1578)
2001
(n=281)
1998
(n=1375)
1 Availability of majors that interest you 83%1
85%1
83%1
2 Quality of majors of interest to you 83%2
80%2
81%3
3 Comfortable, friendly campus community 82%3
67%6
74%5
4 Overall academic reputation 77%4
5 Graduates get jobs in their chosen fields 75%5
75% 82%
6 Campus is safe for all students 70%6
73%4
73%6
7Graduates get into good graduate & professionalschools
68%7
72%5
77%4
8 Quality of faculty 66%8
9 Faculty are accessible to students 65%9 54%8 58%8-9
10Quality of academic facilities (library, lab,
computers, etc.)64%
1064%
768%
7
11 Students receive individual guidance & attention 58% 47% 56%10
12"Out-of-pocket" cost of attendance (after financial
aid, scholarships, etc.)57% 46% 50%
13Availability of internships & practical work
experiences55% 53%
958%
8-9
14 Quality & availability of on-campus housing 52% 48%10
43%
15 ON-CAMPUS cultural & recreational opportunities 38% 29% 30%
16 General campus setting (urban, rural, beach,mountains, etc.)
33%
17 College-guide ranking 32%
18 Racially & ethnically diverse student body 28% 21% 26%
19OFF-CAMPUS cultural & recreational
opportunities28% 23% 21%
20 Campus is close (enough) to home 24%
21 Prominent intercollegiate athletics 20% 14% 13%
22Campus is located in a specific city or area of
interest19%
o Since 1998, there has been relatively little change to the top five very important
college characteristics.
o Incoming high school students in 2007 rankcomfortable, friendly campus
community as even more important than in previous years, and rank educational
outcomes (career and advanced degree programs) somewhat less important.
Butler, G. (2002)Admitted Student Study: A Comparison of 1998 and 2001. Davis, CA: University of
California Davis, Student Affairs Research & Information Report #239.
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
11/42
Figure 1: Incoming high school students mean ratings of college characteristics
UC Davis vs. other college. (n=1,578)
1
2
3
4
Availabilit
yofm
ajorsthat
inter
estyou
Quality
ofmajor
sofinter
estto
you
Comf
ortable,
frien
dlycampus
comm
unity
Overalla
cademicr
eputa
tion
Graduates
getjo
bsin
theircho
senfields
Camp
usis
safefor
allst
udents
Graduates
getin
togo
odgraduate&
professio
nalsc
hools
Quality
offac
ulty
Faculty
area
ccessible
tostud
ents
Quali
tyof
academ
icfacilit
ies
Students
recei
veindiv
idualguidance
&atten
tion
"Out-
of-po
cket"
costofa
ttend
ance
Avail
abilit
yofin
ternsh
ips&
practica
lworkexperie
nces
Quali
ty&
availabilit
yofo
n-campu
shou
sing
ON-CAM
PUSc
ultura
l&recre
ationalo
pport
unitie
s
Generalcam
puss
etting
Colle
ge-guide
ranking
Racially
ðn
ically
diverses
tudentb
ody
OFF-C
AMPU
Scult
ural&
recre
ationalo
pport
unitie
s
Camp
usisc
lose(
enough)to
home
Promi
nentint
ercollegi
ateathle
tics
Camp
usisloc
atedi
naspeci
ficcity
orareao
finter
est
UC Davis Other College
*Ratings on a scale of 1 to 4, where "1" = Poor/Fair and "4" = Excellent.
o Incoming high school students mean ratings for the top five very importantcollege
characteristics are higher for UC Davis than the other college.o Incoming high school students mean ratings for the other college are substantially
higher for only two of the twenty-two characteristics: general campus setting andcampus is located in a specific city or area of interest.
Student Affairs Research & Information 8
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
12/42
Respondents were asked to rate the given characteristics for both UC Davis and the
competing college, by using a Likert scale (Poor/Fair, Good, Very Good, Excellent, andCant Rate). Below are the percentages forCan't Rate.
Table 3: Please rate UC Davis (and Your College) on each of the following characteristics.
(Incoming high school students' responses, n=1,578)
College Characteristic
Imp.
Rank
UC DavisCan't
Rate
Other
CollegeCan't Rate
Availability of majors that interest you 1 4% 11%
Quality of majors of interest to you 2 10% 15%
Comfortable, friendly campus community 3 3% 14%
Overall academic reputation 4 3% 8%
Graduates get jobs in their chosen fields 5 23% 27%
Campus is safe for all students 6 6% 17%
Graduates get into good graduate & professional schools 7 21% 25%
Quality of faculty 8 17% 23%
Faculty are accessible to students 9 21% 31%
Quality of academic facilities (library, lab, computers, etc.) 10 9% 20%
Students receive individual guidance & attention 11 21% 32%
"Out-of-pocket" cost of attendance (after financial aid, scholarships, etc.) 12 10% 22%
Availability of internships & practical work experiences 13 18% 34%
Quality & availability of on-campus housing 14 5% 20%
ON-CAMPUS cultural & recreational opportunities 15 15% 33%
General campus setting (urban, rural, beach, mountains, etc.) 16 4% 10%
College-guide ranking 17 14% 23%
Racially & ethnically diverse student body 18 10% 20%
OFF-CAMPUS cultural & recreational opportunities 19 24% 34%
Campus is close (enough) to home 20 6% 12%
Prominent intercollegiate athletics 21 17% 28%
Campus is located in a specific city or area of interest 22 9% 12%
o Incoming high school students say they are less likely to be able to rate the other
college on the given characteristics than UC Davis.o
One-fifth or more of the incoming students say they are unable to rate UC Davis forthe following characteristics: off-campus activities, post-graduate career
opportunities, access to faculty, and individual attention and guidance for students.
Student Affairs Research & Information 9
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
13/42
Figure 2: Incoming high school students image of UC Davis and the other college.
(n=1,578)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Friendly
Comf
ortable
Large Fu
n
Scien
ce-ori
ented
Intellect
ual
Chall
engin
gRu
ral
Diverse
Supp
ortive
Caree
r-orie
nted
Prestigio
us
Athle
ticsp
rogram
Academic
pressu
re
Selec
tive
Back-u
pschool
Partying
UC Davis Other College
o The top five keywords that incoming high school students select to describe UC
Daviss image are:friendly, comfortable, large,fun, andscience-oriented.
o The top five keywords that incoming high school students select to describe the other
college are: challenging, intellectual,fun,friendly, andlarge.o Compared to the other schools they considered, incoming high school students report
that UC Daviss image is more often viewed asfriendly, comfortable, large,fun,
science-oriented, rural, diverse, andsupportive than the other college (percentagedifference more than 10%). (For individual competing institutions see Appendix C,page 38, Table D.)
Student Affairs Research & Information 10
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
14/42
Student Affairs Research & Information 11
Figure 3: Comparison of 2007 and 1998 incoming high school students image of
UC Davis
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Friendly
Comf
ortable
Large Fu
n
Intellectual
Challengin
gRu
ral
Diverse
Supp
ortive
Caree
r-orie
nted
Prestigio
us
Athle
ticsp
rogram
Academic
pressu
re
Selec
tive
Back-u
pschool
Partying
2007 1998
o Compared to 1998, incoming high school students in 2007 are more likely to view
the campus asfriendly, large,fun, diverse, supportive, and known for its athletics
program; and less likely to see it as challenging andprestigious.
Butler, G. (2000) The Admitted Student Study: A Survey of Fall 1998 New from High School Students.
Davis, CA: University of California Davis, Student Affairs Research & Information Report #198.
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
15/42
Incoming Transfer Students Responses
Students were asked to indicate how important each of the characteristics was in making
their college choice, by using a Likert scale (Not Very Important, Somewhat Important,
and Very Important).
Table 4: Please indicate how important each of the following characteristic was to
YOU in making your college choice. (Incoming transfer students n=620)
Rank College Characteristic% Very
Important
1 Availability of majors that interest you 89%
2 Quality of majors of interest to you 88%
3 Graduates get jobs in their chosen fields 81%
4 Overall academic reputation 80%
5 Quality of faculty 76%
6 Graduates get into good graduate & professional schools 74%
7 Faculty are accessible to students 73%
8 Comfortable, friendly campus community 70%
9 Quality of academic facilities (library, lab, computers, etc.) 69%
10 Campus is safe for all students 67%
11 Students receive individual guidance & attention 65%
12 Availability of internships & practical work experiences 65%
13"Out-of-pocket" cost of attendance (after financial aid,
scholarships, etc.)62%
14 College-guide ranking 34%
15 Campus is close (enough) to home 32%
16 General campus setting (urban, rural, beach, mountains, etc.) 31%
17 Racially & ethnically diverse student body 30%
18 ON-CAMPUS cultural & recreational opportunities 28%
19 OFF-CAMPUS cultural & recreational opportunities 23%
20 Campus is located in a specific city or area of interest 20%
21 Quality & availability of on-campus housing 19%
22 Prominent intercollegiate athletics 13%
o Availability/quality of majors, post-graduate career opportunities, academic
reputation, quality of faculty, and post-graduate educational opportunities are college
characteristics which incoming transfer students most frequently rankvery important.
o Incoming transfer students rankgraduates gets job in their chosen fields as very
importantmore frequently than incoming high school students.
o Incoming transfer students rankcomfortable, friendly campus as very importantless
frequently than incoming high school students.
Student Affairs Research & Information 12
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
16/42
Figure 4: Incoming transfer students mean ratings of college characteristics UC
Davis vs. other college. (n=620)
1
2
3
4
Avail
abilit
yofmajo
rstha
tinter
estyou
Quali
tyof
majorso
finter
estto
you
Graduates
getjo
bsintheir
chose
nfiel
ds
Overallac
adem
icrep
utatio
n
Quali
tyof
facult
y
Graduates
getin
togo
odgraduate&p
rofess
ionalsch
ools
Faculty
areaccessibl
etos
tudents
Comf
ortable,
friendlyc
ampu
scom
munit
y
Quali
tyofaca
demi
cfaciliti
es
Camp
usissafe
foralls
tudents
Students
recei
veindiv
idualgu
idanc
e&atten
tion
Avail
abilit
yofin
ternsh
ips&
practica
lwork
experie
nces
"Out-
of-po
cket"costo
fatte
ndance
Colleg
e-guid
erankin
g
Camp
usisclose
(eno
ugh)
toho
me
General
camp
usset
ting
Racially
ðn
icallydi
verse
studentbo
dy
ON-CAM
PUSc
ultura
l&recreat
ionalop
portu
nities
OFF-C
AMPU
Scult
ural&
recreat
ional
oppo
rtunities
Camp
usisloc
atedi
naspeci
ficcityor
area
ofint
erest
Quali
ty&
avail
abilit
yofon-c
ampu
shou
sing
Promi
nentinter
colleg
iatea
thleti
cs
UC Davis Other College
*Ratings on a scale of 1 to 4, where "1" = Poor/Fair and "4" = Excellent.
o Incoming transfer students mean ratings for four of the top five very important
college characteristics are higher for UC Davis than the other college. There was
very little difference in the mean scores forgraduates get jobs in their chosen fields.
o
Incoming transfer students mean rating for the other college is substantially higherfor the college characteristic: campus is located in a specific city or area of interest.
o Incoming transfer students mean rating for UC Davis is substantially higher for thefollowing college characteristics: comfortable, friendly campus community; campus is
safe for all students; campus is close (enough) to home; andavailability of internships
& practical work experiences.
o Incoming transfer students rate UC Daviss quality & availability of on-campus
housing lower than incoming high school students. (Data not shown.) UC Davis
does not guarantee transfer students on-campus housing.
Student Affairs Research & Information 13
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
17/42
Respondents were asked to rate the given characteristics for both UC Davis and the
competing college, by using a Likert scale (Poor/Fair, Good, Very Good, Excellent, andCant Rate). Below are the percentages forCan't Rate.
Table 5: Please rate UC Davis (and Your College) on each of the following characteristics.
(Incoming transfer students' responses, n=620)
College Characteristic
Imp.
Rank
UC DavisCan't
Rate
Other
CollegeCan't Rate
Availability of majors that interest you 1 5% 15%
Quality of majors of interest to you 2 10% 18%
Graduates get jobs in their chosen fields 3 23% 31%
Overall academic reputation 4 5% 13%
Quality of faculty 5 21% 27%
Graduates get into good graduate & professional schools 6 22% 29%
Faculty are accessible to students 7 30% 37%
Comfortable, friendly campus community 8 8% 18%
Quality of academic facilities (library, lab, computers, etc.) 9 15% 25%
Campus is safe for all students 10 4% 24%
Students receive individual guidance & attention 11 27% 40%
Availability of internships & practical work experiences 12 22% 38%
"Out-of-pocket" cost of attendance (after financial aid, scholarships, etc.) 13 12% 28%
College-guide ranking 14 23% 32%
Campus is close (enough) to home 15 9% 20%
General campus setting (urban, rural, beach, mountains, etc.) 16 6% 15%
Racially & ethnically diverse student body 17 18% 27%
ON-CAMPUS cultural & recreational opportunities 18 30% 42%
OFF-CAMPUS cultural & recreational opportunities 19 34% 41%
Campus is located in a specific city or area of interest 20 9% 18%
Quality & availability of on-campus housing 21 30% 44%
Prominent intercollegiate athletics 22 27% 40%
o Incoming transfer students say they are less likely to be able to rate the other college
on the given characteristics than UC Davis.o
At least 30% of incoming transfer students are unable to rate UC Davis on thefollowing characteristics: access to faculty; quality and availability of on-campus
housing; and on- and off-campus cultural and recreational opportunities.
Student Affairs Research & Information 14
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
18/42
Figure 5: Incoming transfer students image of UC Davis and the other college.
(n=620)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Friendly
Scien
ce-ori
ented
Chall
engin
g
Intell
ectual
Large
Comf
ortable
Rural
Prestigio
us
Diverse
Caree
r-orie
nted
Fun
Supp
ortive
Academic
pressu
re
Selec
tive
Athle
ticsp
rogram
Back-u
pschool
Partying
UC Davis Other College
o The top five keywords that incoming transfer students select to describe UC Daviss
image are:friendly, science-oriented, challenging, intellectual, andlarge.
o The top five keywords that incoming transfer students select to describe the othercollege are: challenging, intellectual,prestigious, diverse, andlarge.
o Compared to the other schools they considered, incoming transfer students report that
UC Daviss image is more often viewed asfriendly, science-oriented, challenging,intellectual, large, comfortable, rural, andsupportive than the other college(percentage difference more than 10%). (For individual competing institutions see
Appendix A, page 39, Table E.)
Student Affairs Research & Information 15
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
19/42
Influences on College Choice Decision
The Incoming Student survey asked students to indicate how specific factors influenced
their decision to enroll at UC Davis. Students were given a scale to use for their
response: very little or no influence; some influence; anda lot of influence.
Incoming High School Students Responses
Figure 6: Factors which hada lot of influence on incoming high school studentsdecision to attend UC Davis (n=1,578)
55%
44%
17%15%
12% 11% 11% 10%6%
0%
10%
20%
30%
40%
50%
60%
70%
VisittoUC
DAV
IScam
pus
Family
Friends
Teach
ers/fa
culty
UCDAV
ISwebsi
te
Comm
unica
tions
withUCD
avis
admi
ssion
soffice
Colle
geguide
s
HSor
Commu
nityC
ollegec
ounse
lor
Perso
nal(p
rofessio
nal)c
ollegec
ounselo
r
PercentageofIncominghighschoolst
udentrespondents
o Majority of incoming high school students indicate that visiting UC Daviss campus
(55%) and their family members (44%) hada lotof influence on their decision to
attend UC Davis.
Student Affairs Research & Information 16
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
20/42
Incoming Transfer Students Responses
Figure 7: Factors which hada lot of influence on incoming transfer studentsdecision to attend UC Davis (n=620)
41%
36%
21% 20%
16% 15% 14%13%
11%
0%
10%
20%
30%
40%
50%
60%
Visit
toUCDA
VISc
ampu
s
Family
Friends
Teache
rs/fac
ulty
UCDAVI
Swebsite
Comm
unica
tions
andi
nterac
tions
withUC
DAV
IS...
HSor
Com
munit
yColle
gecoun
selor
Perso
nal(p
rofession
al)colle
gecoun
selor
Colle
geguide
sPercentageofIncomingtransferstudentrepsondents
o Similar to incoming high school students, a majority of transfer students indicate that
visiting the campus (44%) and their family members (36%) hada lot of influence on
their decision to attend UC Davis.
o
Compared to incoming high school students, transfer students appear to consider a
wider array of resources when choosing a college.
o For both incoming high school and transfer students, college guides were less likely
to have a lot of influence on their college decision than other resources (11%).
Student Affairs Research & Information 17
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
21/42
Student Affairs Research & Information 18
Applications & Acceptances
The Incoming Student survey asked students how many college applications they
submitted, and how many college acceptances they received.
Incoming High School Students Responses
Table 6: Incoming high school students: How many
college applications did you submit? (n=1,578)
%
1 2%
2 3%
3 6%
4 14%
5 15%
6 16%
7 or more 45%
Table 7: Incoming high school students: How manycollege acceptances did you receive? (n=1,578)
%
1 5%
2 12%3 19%
4 20%
5 15%
6 10%
7 or more 18%
o More than 75% of the incoming high school students say that they submitted 5 ormore college applications.
o The percentage of incoming high school students who report that they submitted 5 or
more college applications continues to increase from 1998 (53%) and 2001 (68%).
o
More than three-quarters (82%) of the incoming high school students say theyreceived college acceptances from 3 or more colleges.
o Also, the percentage of high school students who report they received collegeacceptances from 5 or more colleges (43%) continues to increase from 1998 (21%)
and 2001 (33%).
Butler, G. (2000) The Admitted Student Study: A Survey of Fall 1998 New from High School Students.
Davis, CA: University of California Davis, Student Affairs Research & Information Report #198.
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
22/42
o Nearly all had at least one competing offer (95%).
Incoming Transfer Students Responses
Table 8: Incoming transfer students: How many college
applications did you submit? (n=620)
%
1 30%
2 16%
3 17%
4 17%
5 8%
6 5%
7 or more 7%
Table 9: Incoming transfer students: How many college
acceptances did you receive? (n=620)
%
1 37%
2 21%
3 18%
4 12%
5 4%
6 4%
7 or more 3%
o Compared to incoming high school students, transfer students are less likely to apply
to 5 or more colleges (20% vs. 76%).
o Incoming transfer students are less likely than incoming high school students toreceive acceptances from 3 or more colleges (41% vs. 82%).
o However, the market for undergraduate transfer students is competitive and likely to
become more so as the number of graduating high school seniors falls and colleges
increase the number of transfer students they accept.o Nearly two-thirds had at least one competing offer (62%).
Student Affairs Research & Information 19
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
23/42
Choice Rank
Also, the survey asked students to rate UC Davis among their college choices (firstchoice, second choice, third choice or lower).
Incoming High School Students Responses
Table 10: Incoming high school students: How did UC
Davis rank among your college choices? (n=1,578)
%
First Choice 44%
Second Choice 38%
Third choice or lower 18%
o
Less than half (44%) of the incoming high school students rank UC Davis as their
first choice. Incoming female high school students more frequently rank UC Davis as their
first choice than males (47% vs. 39%). Incoming White (52%) and American Indian (50%) high school students more
frequently rank UC Davis as their first choice than other ethnic groups.
Incoming high school students who selected majors in the College of
Agricultural & Environmental Sciences (56%) or the College of BiologicalScience (49%) more frequently rank UC Davis as their first choice than those
who selected majors in other fields. Incoming high school students from Northern California (54%), North Valley
California (56%), Central California (49%), and out-of-state (51%) morefrequently ranked UC Davis as their first choice than students from other
California regions.
Student Affairs Research & Information 20
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
24/42
Figure 8: 1976-2007 Percentage of Incoming High School Students Attending UC
Davis as Their First Choice School
89%
44%
67%
59%
74%
63%
50%52%52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1976 1986 1988 1991 1994 1997 2001 2004 2007SOURCE: CIRP Survey of Enrolling Freshmen 1976-2004; data for year 2007 provided by SARI's Fall 2007 Incoming Student Survey results from high school
school respondents.
o Unfortunately, the percentage of incoming students who attended UC Davis as
their first choice school continues to gradually decline. (Percentages from 1976-
2004 provided by CIRP (Cooperative Institutional Research Program) Survey of
Enrolling Freshmen.)
Student Affairs Research & Information 21
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
25/42
Student Affairs Research & Information 22
Figure 9: 1976-2007 Percentage of Incoming High School Students Attending First
Choice School: UC Davis vs. Highly Selective Public Universities
89%
50%
44%
68%
64%67%
59%
74%
63%
52%52%
64%
71%
70%
80%
63% 70%
71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1976 1986 1988 1991 1994 1997 2001 2004 2007
UC Davis Hi-Selective Public Universities
SOURCE: CIRP Survey of Enrolling Freshmen 1976-2007; data for year 2007 provided by SARI's Fall 2007 Incoming Student Survey results from high school
school respondents.
o Nationwide highly selective public universities incoming high school students
are more likely than UC Daviss incoming high school students to be attending
their first choice school.**
** Sax, L.J., Hurtado, S., Lindholm, J.A., Astin, A., Korn, W.S., Mahoney, K.M., et al. (1976-2004). The
American Freshman: National Norms. Los Angeles: Higher Education Research Institute, UCLA.
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
26/42
Incoming Transfer Students Responses
Table 11: Incoming transfer students: How did UC Davis
rank among your college choices? (n=620)
%First Choice 74%
Second Choice 21%
Third choice or lower 4%
o Incoming transfer students are more likely than incoming high school students to rankUC Davis as their first choice (74% vs. 44%).
Incoming White transfer students more frequently rank UC Davis as their first
choice than other ethnic groups (82%). Incoming transfer students who selected majors in the College of Biological
Sciences (80%), College of Agricultural & Environmental Sciences (79%), or
College of Engineering (77%) more frequently rank UC Davis as their firstchoice than transfer students who selected majors in the College of Letters &
Science (69%). Incoming transfer students from Central California (88%), Southern
California (excluding Los Angeles) (87%), and Northern California (83%)
more frequently ranked UC Davis as their first choice than transfer students
from other California regions and out-of-state.
Student Affairs Research & Information 23
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
27/42
Student Affairs Research & Information 24
UC Davis Win Rates
Since 1997, the University of California Office of the President has produced a report
displaying high school applicant flow patterns across the campuses.
Transfer applicant
flow data became available in 2000. These data provide information as to whereapplicants applied, where they were admitted, and where they chose to enroll within the
UC system. Only California residents are included in these reports.
The following data are UC Daviss win rates against the other UC campuses: the win rate
is the percentage of co-admits that chose to enroll at UC Davis.
UC Davis Win Rates: High School Students
Figure 10: UC Davis Win Rates Against UC System Schools: Fall 1997 thru Fall
2006 First Time Freshmen, CA Residents
Source: University of California, Office of the President
o From Fall 1998 to Fall 1999, there was a substantial decrease in UC Daviss win rates
against UC Irvine and UC Santa Barbara. After recovering from this decrease in2004, UC Davis win rates appear to be in a downward trend.
o Since Fall 1996, UC Daviss win rates against UC Los Angeles and UC San Diegohave decreased, while our win rates against UC Santa Cruz and UC Riverside have
increased.
University of California, Office of the President (UCOP). (1997-2006).Applicant Flow Patterns.
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
28/42
Figure 11: UC Davis Win Rates Against UC System Schools: Fall 1997 thru Fall
2006 Under-Represented First Time Freshmen, CA ResidentsSource: University of California, Office of the President
Due to the small number of under-represented first time freshmen, changes in UC Daviss
win rates are more pronounced than within the larger freshmen population.
o Since Fall 1997:
o
Win rates against UC Irvine, UC Santa Cruz, and UC Riverside have increased.o Win rates against UC San Diego for under-represented first time freshmen
experienced a more pronounced decline with gradual recovery over the last ten
years.
o Win rates against UC Berkeley and UC Los Angeles have fallen slightly.
o However, from Fall 2004 to Fall 2006, win rates against UC Los Angeles, UC San
Diego, and UC Irvine have increased, while win rates against UC Santa Cruz and UCRiverside have fallen slightly.
Student Affairs Research & Information 25
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
29/42
UC Davis Win Rates: Transfer Students
Figure 12: UC Davis Win Rates against UC System Schools: Fall 1999 thru Fall
2006 Junior Transfers from CA Community Colleges, CA ResidentsSource: University of California, Office of the President
o With the exception of UC Riverside, UC Daviss win rates for transfer students
against the UC campuses are in a downward trend.
Student Affairs Research & Information 26
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
30/42
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
31/42
Appendix ABackground
In 1998, Student Affairs Research & Information (SARI) undertook an extensive study ofthe campuss admitted freshmen to meet the following objectives:
To increase campus understanding of the place UC Davis holds in the
undergraduate education market;
To maximize campus strengths through development of consistent messages andfocused marketing approaches; and
To maximize campus recruitment outcomes.
Results of this survey verified that our strongest competitors are our sister campuseswithin the UC system. We learned that the quality and availability of majors and
postgraduate outcomes (jobs, graduate and professional school admittance) areparamount in the college choice decision of our entering freshmen. We discovered thatour image was rural, comfortable, andfriendly, but also less intellectual, challenging,prestigious, academically pressured, andselective than our chief competitors. (For more
detailed findings, see SARI Report 198, The Admitted Student Study: A Survey of Fall
1998 New from High School Students.) In response to this research, the campus strived tochange recruitment messages to stress the academic excellence of UC Davis rather than
focusing on its small-town setting, and to provide more information about majors and
postgraduate opportunities.
A second, much smaller survey of freshmen admitted from high school was undertaken
by SARI in 2001, in conjunction with an evaluation of a pilot Web site for UndergraduateAdmissions. Few changes in the college choice decision process or UC Daviss image
among prospective freshmen were evidenced in the results to this follow-up research.
(For more detail see SARI Report 239,Admitted Student Study: A Comparison of 1998and 2001.)
As SARI prepared for its triennial survey of incoming freshmen, we decided to revisit the
concerns addressed in the 1998 and 2001 admitted student surveys. In response tocampus concerns about the need to recruit increasing numbers of transfer students, the
population was expanded to include this additional population. Both enrolling and non-
enrolling students who were admitted to UC Davis for Fall 2007 were asked to identify
college characteristics important to the choice of college to attend, to rate both UC Davisand a competing college on these characteristics, and to identify the image of UC Davis
and a competing college.
Information about the college choice of non-enrolling admits for Fall 2007 can be found
in SARI Report #389, Fall 2007 Non-Enrolling Admits: Results from the National
Student Clearinghouse and the College Choice Survey. Results from the Fall 2007Survey of Incoming Students are reported herein.
Student Affairs Research & Information 28
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
32/42
Methodology
The Fall 2007 Survey of Incoming Students was delivered entirely electronically during
September of 2007. Both prospective freshmen and transfers identified by Undergraduate
Admissions as having returned a Statement of Intent to Register (SIR) by July 19, 2007were included in the survey effort. Due to insufficient time to undergo a complete review
by the Institutional Review Board, students who were not yet eighteen were removed
from the survey population. An initial e-mail invitation was followed by three remindere-mails to students who had not yet submitted a response to the survey, at intervals of
five to seven days. The survey was closed on October 4, 2007.
Response Rates
After survey implementation, students who did not enroll for Fall 2007 at UC Davis wereremoved from the population and from the response set. A total of 5,777 enrolling new
students who were over 18 at end of August 2007 were included in the survey population:3936 were freshmen and 1841 were transfer students. A total of 2,198 enrolling newstudents completed the questionnaire: 1578 were freshmen, and 620 were transfer
students. Forty percent of new freshmen and 39% of new transfers completed the
questionnaire.
Representativeness
The respondents are substantially representative of the population of entering students by
race/ethnicity and by college for both freshman and transfer entrants. Within both the
freshmen and transfer populations, females responded in disproportionate numbers. (See
pages 30-32.)
Student Affairs Research & Information 29
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
33/42
Representativeness Tables
Table A: Characteristics of Fall 2007 Incoming Students
Population(n=7,265)
Sample
Population(n=5,777) Respondents(n=2,198)
% of
Population
% of
Sample
Population
% of
Respondents
Ethnicity African American 4% 3% 3%
American Indian 1% 1% 1%
Asian American 41% 39% 37%
Latino American 4% 4% 4%
Mexican American 10% 10% 10%White/Caucasian 35% 37% 41%
Unknown 6% 6% 5%
Ethnicity Chinese 46% 44% 46%
(Asian) East Indian 8% 10% 9%
Filipino 7% 10% 10%
Japanese 6% 4% 4%
Korean 16% 7% 9%
Other Asian 8% 10% 10%
Pacific Islander 1% 1% 2%Vietnamese 8% 13% 11%
College
Agricultural & Environmental
Sciences 22% 23% 22%
Biological Sciences 21% 21% 22%
Engineering 12% 12% 11%
Letters & Science 45% 45% 44%
Gender Female 57% 56% 64%
Male 43% 43% 36%Unknown 1% 1%
Student Affairs Research & Information 30
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
34/42
Table B: Characteristics of Fall 2007 Incoming High School Students
Population
(n=5,209)
Sample
Population
(n=3,936)
Respondents
(n=1,578)
% ofPopulation
% of
SamplePopulation
% ofRespondents
Ethnicity African American 4% 4% 3%
American Indian 1% 1% 1%
Asian American 44% 42% 40%
Latino American 3% 3% 4%
Mexican American 11% 10% 10%
White/Caucasian 33% 34% 39%Unknown 5% 5% 5%
Ethnicity Chinese 44% 45% 46%
(Asian) East Indian 9% 9% 9%
Filipino 10% 10% 10%
Japanese 3% 3% 3%
Korean 8% 8% 9%
Other Asian 11% 11% 10%
Pacific Islander 1% 1% 2%
Vietnamese 13% 13% 12%
College
Agricultural & EnvironmentalSciences 20% 20% 19%
Biological Sciences 21% 21% 24%
Engineering 15% 15% 13%
Letters & Science 44% 44% 43%
Gender Female 59% 58% 65%
Male 41% 42% 35%
Student Affairs Research & Information 31
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
35/42
Table C: Characteristics of Fall 2007 Incoming Transfer Students
Population
(n=2,056)
Sample
Population
(n=1,841)
Respondents
(n=620)
% ofPopulation
% of
SamplePopulation
% ofRespondents
Ethnicity African American 3% 3% 3%
American Indian 1% 1% 3%
Asian American 33% 33% 30%
Latino American 4% 4% 4%
Mexican American 10% 10% 9%
White/Caucasian 41% 42% 46%Unknown 8% 7% 5%
Ethnicity Chinese 46% 41% 43%
(Asian) East Indian 8% 11% 10%
Filipino 7% 11% 10%
Japanese 6% 6% 8%
Korean 16% 6% 7%
Other Asian 8% 8% 11%
Pacific Islander 1% 2% 2%
Vietnamese 8% 16% 10%
College
Agricultural & EnvironmentalSciences 28% 27% 29%
Biological Sciences 19% 19% 19%
Engineering 5% 5% 6%
Letters & Science 48% 48% 46%
Gender Female 53% 53% 61%
Male 46% 46% 39%
Unknown 2% 2% 1%
Student Affairs Research & Information 32
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
36/42
Appendix BSurvey Instrument - Fall 2007 Incoming Students Survey: College
Choice Questions #1-15
1. Before deciding which school to attend, students consider many college
characteristics. Please indicate how important each of the following characteristics wasto YOU in making your college choice.
1 Not very important2 Somewhat important
3 Very important
Overall academic reputation
Quality of faculty
Quality of academic facilities (library, labs, computers, etc.)Comfortable, friendly campus communityCampus is safe for all students
Quality & availability of on-campus housing
Graduates get into good graduate & professional schoolsGraduates get jobs in their chosen fields
Faculty are accessible to students
Students receive individual guidance & attentionOut-of-pocket cost of attendance (after financial aid, scholarships, etc.)
General campus setting (urban, rural, beach, mountains, etc.)
Campus is located in a specific city or area of interest
Campus is close (enough) to homeAvailability of internships & practical work experiences
Availability of majors that interest you
Quality of majors of interest to youRacially & ethnically diverse student body
Prominent intercollegiate athletics
ON-CAMPUS cultural & recreational opportunitiesOFF-CAMPUS cultural & recreational opportunities
College guide ranking
2. Is there another characteristic that was important to you in your college choice?
Please explain.
3./4. Please tell us the NAME and CITY of a college you seriously considered attending,other than UC DAVIS.
5. Please rate the college you named above on each characteristic below.1 Poor/Fair
2 Good
Student Affairs Research & Information 33
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
37/42
3 Very Good
4 Excellent5 CANT RATE
Overall academic reputationQuality of faculty
Quality of academic facilities (library, labs, computers, etc.)
Comfortable, friendly campus communityCampus is safe for all students
Quality & availability of on-campus housing
Graduates get into good graduate & professional schoolsGraduates get jobs in their chosen fields
Faculty are accessible to students
Students receive individual guidance & attention
Out-of-pocket cost of attendance (after financial aid, scholarships, etc.)
General campus setting (urban, rural, beach, mountains, etc.)Campus is located in a specific city or area of interest
Campus is close (enough) to homeAvailability of internships & practical work experiences
Availability of majors that interest you
Quality of majors of interest to youRacially & ethnically diverse student body
Prominent intercollegiate athletics
ON-CAMPUS cultural & recreational opportunitiesOFF-CAMPUS cultural & recreational opportunities
College guide ranking
6. Now please rate UC DAVIS on each of the same characteristics.
1 Poor/Fair
2 Good3 Very Good
4 Excellent
5 CANT RATE
Overall academic reputation
Quality of facultyQuality of academic facilities (library, labs, computers, etc.)
Comfortable, friendly campus community
Campus is safe for all studentsQuality & availability of on-campus housing
Graduates get into good graduate & professional schools
Graduates get jobs in their chosen fields
Faculty are accessible to studentsStudents receive individual guidance & attention
Out-of-pocket cost of attendance (after financial aid, scholarships, etc.)
Student Affairs Research & Information 34
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
38/42
General campus setting (urban, rural, beach, mountains, etc.)
Campus is located in a specific city or area of interestCampus is close (enough) to home
Availability of internships & practical work experiences
Availability of majors that interest you
Quality of majors of interest to youRacially & ethnically diverse student body
Prominent intercollegiate athletics
ON-CAMPUS cultural & recreational opportunitiesOFF-CAMPUS cultural & recreational opportunities
College guide ranking
7. Please write a word or phrase that best expresses your image of UC DAVIS.
8. Please select all of the words or phrases that you would say are the most widely held
images of UC DAVIS. (Check all that apply.)
Science-oriented
PrestigiousFun
Intellectual
ComfortableBack-up school
Selective
Athletics programAcademic pressure
PartyingRural
Challenging
Career-oriented
SupportiveFriendly
Large
Diverse
9. Now please do the same for the college you named above. (Check all that apply.)
Science-oriented
Prestigious
FunIntellectual
Comfortable
Back-up school
SelectiveAthletics program
Academic pressure
Student Affairs Research & Information 35
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
39/42
Partying
RuralChallenging
Career-oriented
Supportive
FriendlyLarge
Diverse
10. How many college applications did you submit?
1
23
4
5
6
7 or more
11. How many college acceptances did you receive?1
2
34
5
67 or more
12. How did UC DAVIS rate among your college choices?
First choice
Second choiceThird choice or lower
13. How did Orientation influence your decision to attend UC DAVIS?
It made me more confident in my decision to attend UC DAVIS
I didnt affect my decision to attend UC DAVISIt made me less confident in my decision to attend UC DAVIS (please explain)
It made me change my mind about attending UC DAVIS (please explain)
I didnt attend Orientation
14. Is there anything UC DAVIS could have done differently to improve the application,
admission and orientation process? Please explain.
15. How much influence did each of the following have on your decision to attend UC
DAVIS?
Student Affairs Research & Information 36
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
40/42
1 Very little or no influence
2 Some influence3 A lot of influence
Family
Friends
Teachers/facultyHS or Community College counselor
Personal (professional) college counselor
College guides (for example, Americas Best Colleges by US News & World Report)UC DAVIS website
Visit to UC DAVIS campus
Communications and interactions with UC DAVIS admissions office
Student Affairs Research & Information 37
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
41/42
Appendix CKeywords by Individual Competing Institutions
Table D: Fall 2007 Incoming high school students' image of UC Davis and its competing institutions
Perception of
Image
Davis
(n=1578)
Berkeley
(n=175)
San
Diego
(n=154)
Los
Angeles
(n=92)
Irvine
(n=129)
Santa
Barbara
(n=128)
Santa
Cruz
(n=85)
Cal Poly
SLO
(n=124)
1 Friendly 84% 27% 40% 35% 56% 56% 74% 59%
2 Comfortable 78% 28% 34% 29% 38% 55% 67% 56%
3 Large 78% 70% 75% 78% 43% 55% 40% 29%
4 Fun 64% 35% 53% 57% 50% 83% 74% 65%
5 Science-oriented 61% 49% 64% 50% 41% 20% 34% 57%
6 Challenging 59% 95% 77% 85% 44% 34% 28% 60%
7 Intellectual 59% 87% 64% 79% 52% 30% 31% 58%
8 Rural 57% 9% 5% 11% 15% 9% 22% 31%9 Diverse 55% 61% 50% 60% 40% 41% 53% 29%
10 Supportive 52% 17% 27% 26% 33% 24% 45% 35%
11 Career-oriented 41% 57% 47% 64% 36% 18% 22% 69%
12 Prestigious 39% 85% 65% 79% 29% 21% 8% 40%
13
Athleticsprogram 31% 51% 14% 67% 14% 20% 8% 21%
14
Academic
pressure 29% 57% 66% 84% 36% 17% 11% 35%
15 Selective 25% 74% 61% 71% 35% 30% 13% 46%
16
Back-up
school 23% 5% 7% 8% 33% 29% 56% 29%
17 Partying 12% 27% 37% 46% 32% 86% 51% 41%
Student Affairs Research & Information 38
-
7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)
42/42
Table E: Fall 2007 Incoming transfer students' image of UC Davis and its competing institutions
Perception of
Image
Davis
(n=620)
Berkeley
(n=143)
San
Diego
(n=56)
Los
Angeles
(n=47)
Santa
Cruz
(n=36)
Santa
Barbara
(n=27)
Cal Poly
SLO (n=25)
CSU
Sacramento
(n=23)
1 Friendly 73% 23% 52% 26% 69% 44% 52% 48%2 Science-oriented 69% 51% 55% 38% 42% 19% 60% 4%
3 Challenging 66% 87% 59% 81% 31% 33% 60% 4%
4 Intellectual 65% 85% 52% 72% 44% 30% 44% 17%
5 Large 65% 59% 84% 68% 50% 33% 24% 30%
6 Comfortable 63% 13% 41% 26% 67% 37% 44% 70%
7 Rural 51% 8% 5% 6% 22% 4% 28% 9%
8 Prestigious 50% 90% 61% 70% 3% 19% 56% 4%
9 Diverse 47% 63% 39% 62% 53% 33% 8% 57%
10 Career-oriented 47% 57% 59% 45% 14% 19% 48% 52%
11 Fun 44% 24% 48% 51% 69% 70% 52% 43%
12 Supportive 39% 13% 20% 21% 39% 7% 32% 43%
13Academic
pressure 34% 87% 43% 64% 8% 7% 36% 4%
14 Selective 27% 71% 43% 62% 8% 19% 48% 4%
15
Athletics
program 20% 44% 11% 55% 0% 7% 16% 17%
16
Back-up
school 11% 6% 16% 9% 47% 33% 28% 74%
17 Partying 8% 16% 39% 43% 53% 81% 28% 30%