Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-1
Chapter 4
The Global Context of Business
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-2
Learning Objectives
After reading this chapter, you should be able to:
Discuss the rise of international business and describe the major world marketplaces, trade agreements, and alliances.
Explain how differences in import-export balances, exchange rates, and foreign competition determine the ways in which countries and businesses respond to the international environment.
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-3
Learning ObjectivesAfter reading this chapter, you should be able to:
Discuss the factors involved in deciding to do business internationally and in selecting the appropriate levels of international involvement and international organizational structure.
Describe some of the ways in which social, cultural, economic, legal, and political differences among nations affect international business.
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-4
The Contemporary Global Economy
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-5
The Major World Marketplaces
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-6
Trade Agreements and Alliances
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-7
International Trade
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-8
Exchange Rates
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-9
Forms of Competitive Advantage
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-10
InternationalBusiness
Management
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-11
Going International
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-12
Levels ofInternationalInvolvement
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-13
International Organization Structures
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-14
Barriers to International Trade
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-15
Social and Cultural Differences
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-16
Economic Differences
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-17
Legal and Political Differences
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-18
Summary of Learning Objectives
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-19