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4 Reasons WhyStart-Ups Fail To Raise“Follow-On” Capital
Helping Small Businesses Grow…
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Optimal Growth Potential Not Demonstrated1
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A business plan presentation must have the following points that represents buisness
growth potential:
A. Market study: a brief market study including the market size, target audience, growth
& advancements expected, technologies used, competitiors, differentiating points.
B. Business Report: Your business performance reports, activities conducted in past &
their performce plus learnings, acheivments.
C. Predictive Analysis for Future Growth: Prediction based on various models needs
to be presented, along with the rsources planning. This should also accompany with
brief exit plan of the models dont work.
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Team Capabilty & Success As A Team2
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It is important to showcase the following details about your team:
A. Organization & reporting strucutre
B. Team members & responsibilities
C. Brief about the key team members & their acheivements
D. Acheivements & contributions of each team member (Individially & As A Team)
E. Activities conducted aiming to team work enhancements & growth of the team
capabilities
F. Vision of the team
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Market Testing & Proof of Concept 3
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After preparing the complete plan, it is important to conduct a market test, the
report should have the following:
A. Market feasibilty report that should have a detailed analysis of how the team launched
& test marketed their product or service.
B. Planning of the test.
C. Expenses & activities of the test market campaign
D. Results & learnings
E. White spaces found
F. Steps to eradicate the white spaces
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Product / Service Quality 4
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It is important to mention why the team chose to opt for certain product
or service. Having said that the team should portray the following:
A. Quality standards of the product or services.
B. Testimonials & proof of the quality standards
C. Proof that there is an innate need of a quality product or service.
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