Transcript

http://socialbubble.global

Tip 1: Get online and establish a strong and positive presence.

http://socialbubble.global

Tip 2: Make sure your own accounts are secure.

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Tip 3: If someone mentions something positive about you on a site such as Yelp,

reward him or her with a coupon, freebie or a simple thank you.

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Tip 4: Optimize brand video with your company name on YouTube, which is widely considered to be the second largest search

engine.

http://socialbubble.global

Tip 5: Be cautious about your personal activities, both past and present.

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Tip 6: Connect with the media, which can help you get positive media exposure."

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Tip 7: Publish Quality Content.

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Tip 8: Create a web presence on all social media platforms.

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Tip 9: Don’t neglect your social media accounts.

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Tip 10: Consider your brands and products.

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Tip 11: You need to build out online materials and social profiles for more than just your

company name.

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Tip 12:Protect individuals reputation associated with the business.

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Tip 13: Implement authorship where applicable.

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Tip 14: Use Blog.

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Tip 15: Avoid making controversial comments in an interview, because your personal and corporate reputations are

inseparable.

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Tip 16: Don’t bring your private life into the online world, for example posting personal

tweets, as your offline and online worlds are one and the same.

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Tip 17: Deal with the underlying cause of problems instead of concealing or ignoring them, which could show you in a bad light.

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Tip 18: Always behave yourself because anything you say and do could be made public

and will be judged.

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Tip 19: Train your employees on your reputation management plan. Let them know what your goals are because their views will

reflect on you.

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Tip 20: Be careful what you tweet or post because what you say reflects your

company.

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Tip 21: Hire the right people for submitting tweets and posts, especially those who will use the right account and not post anything

negative online.

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Tip 22: Consider your audience when tweeting or posting, as your message could

be offensive to some people.

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Tip 23: Always be present online by using social media monitoring tools, where

someone can be contacted when mentions from customers arrive outside of business

hours.

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Tip 24: Review scheduled tweets and posts to avoid contradictions in business matters or insensitive comments coinciding with major

world events like an earthquake.

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Tip 25: Build a great service or product before revealing it to the public. A good first

impression will create a good reputation for your business.

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Tip 26: Don’t lie about anything, because the truth will eventually come out.

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Tip 27: Recruit senior level professionals for your crisis management team to turn a crisis

into an opportunity by communicating efficiently.

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Tip 28: Online Advertising can also be used together with Online Reputation

Management.

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Tip 29: You will build reputation simply by having your business name or logo on the event listing, or delivering a presentation

about a new product or innovation.

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Tip 30: Building your reputation as an expert also builds the reputation of your business

and draws new customers.

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Tip 31: Regular newsletters can strengthen your personal connections with customers

and reflect your business brand and personality.

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Tip 32: Content can and should be videos, photos, podcasts, e-books and newsletters as

well.

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Tip 33: Pictures are great tools for maintaining your online reputation, whether

you use photographs, cartoons, graphs, charts, illustrations, visuals can communicate

complex messages in an instant.

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Tip 34: Infographics are a great way to share your branding online.

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Tip 35: Making email newsletters personal and effective, when it comes to establishing

and maintaining your reputation online.

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Tip 36: Surveys and polls are still a great way to get your audience’s opinion.

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Tip 37: Sharing written content (blog posts, whitepapers or e-books) is the strongest

thing you can do to create a strong, positive online reputation.

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Tip 38: The most effective thing you can do to promote your online reputation is to

recognize that all online activity is really about interacting with audiences of

audiences.

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Tip 39: Maintain relationships with journalists and gets the good news about your

organization out there.

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Tip 40: Build your strongest reputation online by contributing useful content to your

audiences on the different social networks.

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Tip 41: If your brand is confined to a city, establish yourself on a geo-location service

such as google places.

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Tip 42: If somebody’s using your image and information to create a fake profile online,

then complain to his domain registrar or the relevant social network.

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Tip 43: Crisis management is largely about prevention.

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Tip 44: Your crisis management team needs to craft an overall strategy that the everyday team will be able to follow, so that you have more coverage in the event of an emergency.

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Tip 45: Maintain a daily schedule for online engagement.

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Tip 46: Resolve only the issues you can and allow senseless issues to rest.

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Tip 47: Cultivate and deepen influential online relationships.

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Tip 48: Engage with people about your brand, industry and so on.

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Tip 49: Share company blog posts and respond to commenters on the blog.


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