Download - 49805773 Final Subimmsion Airtel
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BUSINESS TODAY RANKING:
Bharti Airtel was ranked 10thin the Business Today ranking for Best Companies To Work
For in 2011 and 1stin the teleommuniation ! allied industry setor"
OVERVIEW OF TELECOM INDUSTRY:
#ndian Teleom setor has gone from telegraphi and telephoni systems phase to telephoni
ommuniation whih is now e$panded to the use of ad%aned tehnologies like &'()
C*(A) and W++ to the great ,& Tehnology in mo-ile phones" Aording to the Teleom
.egulatory Authority of #ndia /T.A#) the total num-er of telephone onnetions had touhed
, million as of *eem-er 2010" #t is e$peted that -y 2012) #ndia is likely to ha%e 200
million rural teleom onnetions at a penetration rate of 2 per ent /Confederation of #ndian
#ndustry /C## and 3rnst ! 4oung" With granting of new lienes new players ame into the
market and this meant that one5dominant players grew weaker" The worst hit has -een the
market leader Bharti Airtel that has witnessed redution of ,"26 market share while the 2.eliane and the , 7odafone ha%e witnessed a redution in market shares of 1"86 and 1"96
respeti%ely o%er the past 12 months"
The growth rate of Bharti Airtel is ,,"6) 7odafone : ;2"*uring this time) the
total market si?e grew -y ;"6 : implying an addition of 20", million"@
MARKET SHARE OF TELECOMMUNICATION COMPANIES:
ABOUT BHARTI AIRTEL:
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Bharti went pu-li in 2002 with the #ndia =ational stok e$hange) they raised 192 millionand -y the end of 2002 they raised o%er 1 -illion through diret in%estments" Bharti Airtel isone of Asias leading teleommuniation ser%ie pro%iders with presene in all the 22 liensed
urisditions /known as Teleom Cirles in #ndia and also in 'ri +anka and Bangladesh" TheCompany has a ustomer -ase of 1,0"
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Awarded with Top Konours at The &'(A (o-ile World Congress Conferene 200
in Barelona for the ategory Best BillingE Customer Care 'olution"
Adudged as The JBest Carrier #ndia at the Teleom Asia Award 200
Adudged as JCompany If The 4ear At The C=BC #ndia Business +eader Awards2009
3onomi Times JCompany If The 4ear 2009 Award For Corporate 3$ellene
&allup &reat Workplae Award For 200 5Airtel is one of the only 20 ompanies
worldwide and the only ompany from #ndia to reei%e the prestigious award"
Airtel was awarded as the JCompany with the (ost #nno%ati%e K. Lraties in the
Asia Laifi .egion at the Asia Laifi K.* onla%e held in (um-ai in 2000"
Airtel has won the Tehies award for three onseuti%e years in 1889) 188 and 1888"
ORGANISATION CULTURE
Bharti Airtel follows the ulture of &et rid of the fear of the unknown and you reate the
grounds of suess a ulture as suh indues thinking differently as a norm"
CODE OF CONDUCT
Airtel gi%es redit to their employees for not only understanding the ode of ondut -ut alsoindi%idually and olleti%ely following it with fullest responsi-ility"
5To -e responsi%e to the needs of our ustomers5To trust and respet our employees5To ontinuously impro%e our ser%ies :inno%ati%ely and e$peditiously5To -e transparent and sensiti%e in our dealings with all stakeholdersAll employees of the Bharti group are e$peted to5 +earn and understand the elements of the ode5 Comply with the ode and assoiated poliies and guidelines5 'eek larifiations and assistane when in dou-t5 Lromptly report knownEsuspeted %iolations5Cooperate in in%estigations pertaining to ode %iolations for this Airtel has esta-lished
employee forums and help lines"
HR POLICIES
Airtel %alues its human resoures and its K. poliies are aimed at targeting and retaining -est
talent in the industry" A fine -lend of the aforementioned -enefits as well as tremendous
growth opportunities in areer growth makes life at Airtel e$iting as well as enouraging"
Airtel %alues its human resoures and its K. poliies are aimed at targeting and retaining -est
talent in the industry" With the fous on the same) Airtel also has a Bharti Campus
.eruitment Lrogram to reruit young students from %arious elite ampuses"
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HR steeri! #$$ittee %HRSC
I%er the years K. steering ommittee /K.'C of the ompany has ated as the fulrum of
the K.* efforts in the organi?ation" K.'C onsists of the C3I) the CII and all other
funtional heads" The ommittee meets one a week to disuss %arious initiati%es and the planof ation on the same" To arry forward these plans) the entire organi?ation is measured on
fi%e performane parametersH profita-ility) market share) -rand salieny) ustomer
satisfation) and employee satisfation" Further) eah employee is gi%en indi%idual targets
that are linked to these fi%e parameters"
S'tis('ti# S)r*e+ PACE
The ompany onduts an internal employee satisfation sur%ey alled LAC3 /Lrogressi%eAssessment of Culture and 3n%ironment) the inputs of whih go into the ompanyMs annual
strategy" (easurement is indeed a key dri%er of -usiness within Airtel" A philosophy ofonstant monitoring has -een esta-lished" N(easurement BoardsM for e%ery department areprominently displayed where the performane indiators of the same are displayedgraphially"
Te'$ W#r,
The K. department also sets up ross5funtional teams in times of produt or ser%ielaunhes" 'uh teams typially onstitute high performers from eah department) whoolleti%ely make it happen"
De*e-#.i! r#/)st #$$)i'ti# *e0i-es
(anagers ommuniation forum) open house5 family group meetings) K. interfae and K.intranet" #n order to interat onepts and strategies managers ommuniation forum)undertaken one a uarter this failitates diret interation of the employees with the topmanagement" They get to disuss issues relating to the performane of the pre%ious uarter)diretions for the ne$t uarter) an update on the regulatory en%ironment and the keyinitiati%es for the period"
Ipen Kouse with the K. department 5 The Nopen houseM onduted -etween the departmentsand K. takes up indi%idual grie%anes" #n the ase of family group meetings) eah KI*
onduts meetings with his diret repartees one a month) wherein issues other than thoserelated to work are disussed" Airtel -elie%es in and fouses on the ontinuous learning andde%elopment of its employees"
Tr'ii! '1 1e*e-#.$et :
Onlike most other organi?ations) they let their employees deide their training needs" Toenourage learning within the organi?ation) the ompany has set up a state5of5the5art learningentre" Kere) the employees an get logged on to ustomi?ed training programmes de%eloped
-y British Teleom /BT" Though the material is transmitted through the #nternet) they are notaessi-le to any-ody outside the organi?ation as the aess is proteted"
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Le'1ers0i. .r#!r'$$es:
Te0i'- Le'1ers0i. .r#!r'$$e
The training program -lends ross tehnial training with on5the5o- training" The programhelps the Tehnial +eaders in understanding different aspets of the tehnial department"
T0e ,e+ #/2eti*e #( t0e Airte- Te0i'- Le'1ers Pr#!r'$ is :
5To reate Pfuture tehnology leadership poolP whih will infuse fresh and young -loodinto the organi?ation"
5To nurture a ontinuous pipeline of talent o%er a period of time to deli%er superior-usiness performane"
C#$.#ets #( t0e .r#!r'$$e:
T0e Met#ri! Pr#!r'$:(entoring Lrogram aims at pro%iding a friendly) knowledge-ased and pratial en%ironment to failitate the gain of knowledge) skill) wisdom) andinspiration through a series of mentoring sessions with senior olleagues from within theorgani?ation"
Hi!0er E1)'ti# A*e)es:Through %arious tie5ups with maor aademi institutions likeCentum +earning partners" Airtel enourages its employees to enhane their apa-ilities aswell as e$plore e%ery reuired eduational a%enue as per areer aspirations and organi?ationalneeds
Y#)! Le'1er Pr#!r'$ %YLP:
Lremier -usiness shools are %isited -y the ompany and talent is -rought in as J4+s after