Download - 4Ps Marketing Jump 2013
![Page 1: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/1.jpg)
#IntegratedSEO
#IntegratedSEO
@4PsMarketing@Hannah_4Ps
![Page 2: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/2.jpg)
#IntegratedSEO
Integrated SEO…
• WHERE IS SEO NOW?
• WHATS CHANGED?
• WHAT’S BEEN THE RESPONSE?
• HOW SHOULD YOU RESPOND? ?
![Page 3: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/3.jpg)
#IntegratedSEO
1 WHERE IS SEO NOW?
![Page 4: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/4.jpg)
#IntegratedSEO
Rankings…
![Page 5: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/5.jpg)
#IntegratedSEO
Digital PR Social PPC SEO Display
![Page 6: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/6.jpg)
#IntegratedSEO
![Page 7: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/7.jpg)
#IntegratedSEO
2 WHAT’S CHANGED?
![Page 8: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/8.jpg)
#IntegratedSEO
Conversational & Semantic Search
![Page 9: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/9.jpg)
#IntegratedSEO
How? Where? Why? What? When?
![Page 10: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/10.jpg)
#IntegratedSEO
3 WHAT’S BEEN THE RESPONSE?
![Page 11: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/11.jpg)
#IntegratedSEO
![Page 12: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/12.jpg)
#IntegratedSEO
• Written Text• Stats• Graphs• Videos• Social Conversations• Interviews• Reports• Case studies• Webinars• Emails / Newsletters• Images• Infographics
![Page 13: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/13.jpg)
#IntegratedSEO
3 HOW SHOULD YOU RESPOND?
![Page 14: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/14.jpg)
#IntegratedSEO
![Page 15: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/15.jpg)
#IntegratedSEO
Integrated SEO =
Integrated Marketing
![Page 16: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/16.jpg)
#IntegratedSEO
![Page 17: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/17.jpg)
#IntegratedSEO
AgenciesInternal Departments
![Page 18: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/18.jpg)
#IntegratedSEO
![Page 19: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/19.jpg)
#IntegratedSEO
Digital
Trading
Social
PPCSEOBlog
Content
Product Content
Email Marketing
Developers
Same Goal “To generate more business” …Why wouldn’t they be Integrated?
RETAIL
![Page 20: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/20.jpg)
#IntegratedSEO
RETAIL
High Street Fashion Retailer
37%
![Page 21: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/21.jpg)
#IntegratedSEO
Digital
Call Centres
Social
PPCSEOBlog
Content
Developers
Email Marketing
Localised ContentTRAVEL
![Page 22: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/22.jpg)
#IntegratedSEO
TRAVEL 50% of content plan wasn’t relevant to the audiences questions through the call centre
![Page 23: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/23.jpg)
#IntegratedSEO
![Page 24: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/24.jpg)
#IntegratedSEO
Awareness/Training
Results
Shared
Strategy
Communication
ACTION
![Page 25: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/25.jpg)
#IntegratedSEO
Integrated SEO =
Integrated Marketing
![Page 26: 4Ps Marketing Jump 2013](https://reader033.vdocument.in/reader033/viewer/2022061222/54c1986a4a7959a3798b4594/html5/thumbnails/26.jpg)
#IntegratedSEO
Any Questions
#IntegratedSEO
@4PsMarketing@Hannah_4Ps