Download - 5 Habits of Highly Effective Marketers
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5 HABITS OF HIGHLY EFFECTIVE MARKETERS Live Webinar: Tuesday, 1/27 @ 1PM ET/10AM PT
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We drive revenue. Not just clicks and traffic.
SEM
SEO
Attribution
Display
Video
Content Creation
ROI Tracking
Social
Website Design
Conversion Optimization
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FAQs
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1 Top Marketers Drive Revenue Prove Value Beyond Clicks, Likes, & Retweets
2 5 Habits of Highly Effective Marketers Discover What the Best Marketers Have in Common
3 Live Q&A Have Questions? Ask Away!
On the Agenda
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The best marketers drive revenue.
/ Top Marketers Drive Revenue
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/ Top Marketers Drive Revenue
But, it’s not all smooth sailing.
Just 26% of marketers are capable of determining their impact on the business.
VisionEdge Marketing & ITSMA
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/ Top Marketers Drive Revenue
But, it’s not all smooth sailing. 80% of CEOs don’t believe marketing chiefs add value to the business.
Fournaise Marketing Group
90% of the same CEOs value the work of CFOs and CIOs.
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/ Top Marketers Drive Revenue
Digital moves fast. And, marketers are sprinting to keep up.
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Here’s how the best marketers
keep it together.
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1 Top Marketers Drive Revenue Prove Value Beyond Clicks, Likes, & Retweets
2 5 Habits of Highly Effective Marketers Discover What the Best Marketers Have in Common
3 Live Q&A Have Questions? Ask Away!
On the Agenda
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Measure the right metrics. 1
/ 5 Habits of Highly Effective Marketers
69% of highly effective marketers invest in attribution reporting.
Source: Webmarketing123 2015 State of Digital Marketing Survey
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Measure the right metrics. 1
/ 5 Habits of Highly Effective Marketers
Source: Adobe
76% of marketers agree they need to be more data-focused.
Yet, nearly half continue to rely on
“gut instinct.”
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$ $ $
Qualified Leads (SQL/MQL)
Sales Pipeline Opportunity
Closed Won Revenue
Organic traffic volume.
Organic traffic to preferred landing pages.
Organic keyword theme ranking.
It’s easy to get lost in data.
✓
✓
✓% of keywords ranking for preferred landing pages. ✓
Conversion volume and CVR. ✓
But, focus on the metrics that matter.
/ 5 Habits of Highly Effective Marketers
Measure the right metrics. 1
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Measure the right metrics. 1
/ 5 Habits of Highly Effective Marketers
It’s not enough to measure leads alone.
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Measure the right metrics. 1
/ 5 Habits of Highly Effective Marketers
Close the loop by tying campaigns to revenue in CRM.
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SEO is a top priority. 2
/ 5 Habits of Highly Effective Marketers
24.62%
21.83%
6.85%
7.87%
38.83% Email
Social
Display
Paid Search
SEO
When comparing digital marketing channels, top performing marketers say SEO is 2nd only to email in terms of ROI.
Source: Webmarketing123 2015 State of Digital Marketing Survey
Which channel makes the biggest positive impact on revenue?
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SEO is a top priority. 2
/ 5 Habits of Highly Effective Marketers
71% of business
purchases start with a search engine.
(Brafton)
57% of B2B marketers say SEO has the
biggest impact on lead gen.
(Mindjumpers)
15% lead-to-close
rate for SEO driven
Leads. (eConsultancy)
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Build cross-device campaigns. 3
/ 5 Habits of Highly Effective Marketers
72% of highly effective marketers have a mobile friendly site.
Source: Webmarketing123 2015 State of Digital Marketing Survey
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Invest in cross-device fluency. 3
/ 5 Habits of Highly Effective Marketers
Cross-device fluency is more important than ever.
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Commit to content marketing. 4
/ 5 Habits of Highly Effective Marketers
The best marketers know quality content fuels SEO.
60% of B2B brands have a blog.
Over 62% publish at least once a week.
The best marketers use at least 4 types of content: case studies, webinars, blogs, & videos.
Source: Webmarketing123 2015 State of Digital Marketing Survey
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Commit to content marketing. 4
/ 5 Habits of Highly Effective Marketers
The best marketers know quality content fuels SEO.
SaaS CRM Solution
“How to Choose the Right CRM”
“Compare the top SaaS CRM Platforms”
“CRM Pricing”
Holistic, relevant content trumps exact keyword presence.
Be sure to include rich media.
Word count matters!
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.
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Commit to content marketing. 4
/ 5 Habits of Highly Effective Marketers
Consider appropriate keywords for each level of prospect research phase.
Research Stage Awareness
Evaluation
Purchase
Educate prospects on the value of digital marketing & foster thought leadership.
Build the business case for why the prospect needs to invest in your product or service.
Give the prospect a reason to choose you over your competitors.
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Commit to content marketing. 4
/ 5 Habits of Highly Effective Marketers
Ask yourself, “Where should a prospect land after searching this keyword?”
Keyword Examples: ü “Digital agency cost” ü “Digital agency comparison” ü “How to choose an agency”
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Commit to content marketing. 4
/ 5 Habits of Highly Effective Marketers
58% of top performing marketers use buyer personas.
1
2
3
4
Job title
Industry
Skill level
Company
Source: Webmarketing123 2015 State of Digital Marketing Survey
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Align Sales & Marketing 5
/ 5 Habits of Highly Effective Marketers
Make the sales chief your new best friend.
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Align Sales & Marketing 5
/ 5 Habits of Highly Effective Marketers
Social SEO
SEM
Awareness
Evaluation
Purchase
BU acquires Marketing Qualified Lead via form fill out.
BU determines lead as Sales Qualified.
BU qualifies the lead for direct follow up or forwards to field sales.
Field sales calls directly or sends the lead to distributor.
Over half of highly effective marketers have marketing automation in place.
Source: Webmarketing123; 2015 State of Digital Marketing Survey
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1 Top Marketers Drive Revenue Prove Value Beyond Clicks, Likes, & Retweets
2 5 Habits of Highly Effective Marketers Discover What the Best Marketers Have in Common
3 Live Q&A Have Questions? Ask Away!
On the Agenda
#123webinar e: [email protected] t: 800. 619. 1570
Let’s Talk!
Let us help your team master digital.
Get a free, 30 minute consultation to learn:
ü Where you rank in relation to competitors
ü Measure revenue opportunity from Search ü What you can do to accelerate results now
Mike Turner, Webmarketing123 Director of Business Development
Thanks!