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5 Minutes Worth of Observations about AAA Indie Games
Chris Hecker
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I have not shipped my indie game, nor have I shipped any
indie games, so all of this might be and
probably is wrong.These are just my observations about some
released games.
Disclaimer #1
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My Definition of “AAA Indie”
“I know it when I see it.”- Justice Stewart, 1964
Polished to Perfection
Clearly Contains Lots of Love
Highly Anticipated Before Launch
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Disclaimer #2
These are not the only kind of indie
games worth making.
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Polished to Perfection
Clearly Contains Lots of Love
Highly Anticipated Before Launch
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Polished to Perfection
Clearly Contains Lots of Love
Highly Anticipated Before Launch
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How to Market “Mainstream Games” in
20111. Don’t talk much about your game until right before ship.
2. Have a giant pile of cash ready.
3. Saturate available channels when people can hand you money.
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(not me)
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So, what did these guys do?
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The Common Denominator
Talk about your game early and often;
awareness takes time.
Play to your strengths.
Long-term
Slow-burn
Grass-rootsAwareness-
building
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Style Style Style!Tower of Goo
Development Story
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Design PhilosophyAesthetic Goals
Industry Controversy
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Fan CommunityAlien Hominid
Art & Design StyleTons of Extra-Game
Stuff
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This is not being manipulative, or
evil, or selling-out.
This is being proud of what you’re making
and taking time to tell people
about it.It is not an accident or luck.
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People want to know about your
game!
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A Few Words on the Press
They are very indie friendly.
They want interesting stories.
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Thank you.