“5 Must-Haves for Your 2016 Digital
Marketing Strategy”
“I forgotto SEND
this month’s newsletter”
“I didn’t have TIME to
follow-up with leads”
“I don’t know what I did
today… I wish I read my DIARY
first”
“I keep reading books and attending
events… but rarely take ACTION”
“Failing to PLAN is planning to fail”
“I've been on a calendar, but I've never been on time”
~M.M.
A workout buddy? You'll workout harder (and smarter).
I need a PLANI need a CALENDAR I need a WORKOUT BUDDY
BusinessBloomer.com/Slides
Yes!
Rodolfo Melogli @rmelogliDigital Marketing Consultant ~
Author ~ Web Developer
Lego builder
Road builder
Digital Marketing Plan builder
ACTION TIME!
1. Must-Haves for Your Digital Marketing Plan
Website that works
Inbound Mktg plan
Tracking & KPIs
Lead Capture
Follow-up strategy
2. Let’s Hear From Actual Business Owners
WHO are you?
WHAT do you sell?
HOW are you planning to sell?
3. Tips to Hold Yourself Accountable
Meet/call SOMEONE who can hold you accountable
Hire a coach
“Googlecalendar it”, once/wk, 50/50
Use a business friend (not a friend!)
Join a Mastermind/Meetup
Get a 12-months view calendar (like “normal” businesses do…)
Mark your events / fairs / product launches / promos
Be smart: work backwards. Events need preparation
Define today’s goals based on YR > MO > WK plan
Gain momentum
Focus. No distractions (StayFocusd App)
Be Consistent, otherwise you can’t even build momentum :)
Define “Quick Wins”. Big goals are difficult to achieve
Delegate / Outsource / Automate
Write on PAPER what you don’t like doing:
1. Is this something I care about?
2.Is this how I want to spend my day?
3.Will this light me up and want to keep me going?
NEXT 4 WEEKSa.Review the 5 Digital Marketing Plan
Must-Havesb.Find a Buddy / Coach!c. Buy a 12-mo-on-1-page Calendard.Set income goals & work backwardse. Join the “Take the Challenge”
contest
“Take the Challenge”
a.Raise your hand to enter! I’ll email you
b.Take action on this month’s learnings
c. Present here next month, for 10 minutes, with actions taken, goals, failures & successes
(yes, you can make an offer / CTA)
BusinessBloomer.com/Slides
Thank you!