Download - 5 or 6 API Adoption Strategies
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65OR
Adam DuVander
APIadoption strategies
@adamd
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Your Typical Developer
^
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Chris Jason, ESPN
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ESPN SportsZoneLaunched April 1, 1995
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SO…YOU HAVE
AN API
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NOW YOU:
Hackathon!
Hacker News!
AdWords?
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ArmchairBuilder.com
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Why do you need developers?
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Sales
Business Development
Marketing
THEY MIGHT KNOW
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Community
Open Source
THEY NEED CHAMPIONS
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SalesBusiness Development
Marketing
THE SIX
Community
Open SourceJens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson
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THE SIXTH
100%*
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CREATE A SERVICE
THAT IS
POPULAR
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Flickr user skipjack2000
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THE FIRST
BIZ DEV
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Jens Tärning
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“PARTNER FIRST
not ecosystem first”
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Customers in common
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“We find that if our customers use any single integration, they are three times as likely to convert to paid.”
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Scouting developers
Alessandro Suraci
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“If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”
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THE SECOND
SALES
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Pay as You Go
Pay for what you useGrows as you growSeems fair
Tiered
Traditional SaaS modelPredictableAllows volume discounts
Tiered with Trial
Get started for freeUpgrade when you growDevs like freemium
Most popular!
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THE THIRD
MARKETING
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SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah
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HOW TODivide by Zero
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SHARE KNOWLEDGE
not features
Lemon Liu
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Why We Open Sourced Our Documentation
How to Convince Your Company to Go with Golang
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Tutorials
Sample Apps
Client Libraries
ALSO “DOCUMENTATION”
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THE FOURTH
COMMUNITY
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Wilson Joseph and SimpleScott
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Y Hacker News
ONLINE
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OFFLINE
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THE FIFTH
OPEN SOURCE
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Contributeto what you use
“Library support is a weakness.I prefer to turn it into a strength by open sourcing libraries that
we have to develop in Go.”
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Open SourceYour Product
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Integrate Your ProductWith Open Source*
Plugins
Add-ons
*FOR COMMUNITY GOOD
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Open SourceAll You Can
Libraries
Documentation
Maybe Your Secret Sauce
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API