Download - 5 steps chambers slideshare
Presented by the Arkansas Small Business and Technology Development Center 1/2010
5 STEPS TO SOCIAL MEDIA FOR
COMMUNITY & ECONOMIC
DEVELOPERS
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
5 STEPS TO INTERNET MARKETING
1. Determine Channels Your Customers Use
1. Setting up Listening Posts to Monitor
2. Determine Appropriate Channels for Your Organization
1. Phase in as Appropriate for Your Organization
3. Determine Appropriate Content by Channel to ENGAGE
4. Set up Analytics and Feedback Mechanisms
5. Develop “Management” tools to streamline and Develop Good Time Management
ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING
“UNIVERSE”
GETTING OUR HEADS AROUND INTERNET MARKETING
Web Site
Outbound Marketing
Print mediaRadio
TelevisionTrade ShowsE Mail
Direct MailTele
Marketing
Inbound Marketing
Social Media SEO Permission
E-MailLocal
Listings Blogging
FUNDAMENTALS OF EFFECTIVE MARKETING HAVE NOT CHANGED
Effective Marketing
Market Segmentation
Target Markets
Information Channels
Target Needs/Wants
Crafting Compelling Msg
Analyzing Results
Time Management
Population of Users
Target Group(s)
NEW CONSUMER INTERNET USERS
http://www.pewinternet.
org/Trend-Data/Whos-On
line.aspx
WHERE DO I START:SET UP LISTENING POSTS
Addictomatic http://addictomatic.com/
Social Mention http://www.socialmention.com/
Google Alerts http://www.google.com/alerts
Twitter Search http://search.twitter.com/advanced
BlogPulse http://www.blogpulse.com/
HowSociable? http://www.howsociable.com/
Folowen http://folowen.com/search
Search by:KeywordsBrandsOrganizations
MONITOR
MONITOR
MONITOR
MONITOR
MONITOR
FAST FACTS
Facebook http://www.checkfacebook.com
More than 400 million users
More than 700,000 small (local) businesses have Pages
Fastest Growing Demographic – Women 35 to 49 (QuantCast.com)
Twitter http://Popacular.com/gigatweet
Top Twitter Users – 45 to 54 year olds (eMarketer.com)
Allows for real time moderation
HELPFUL HINTS
www.QuantCast.com
Statistics regarding the digital media audience
www.eMarketer.com
Market research and trend analysis provider
http://www.hubspot.com/inbound-marketing-blog/
All things Inbound Marketing
WHAT ARE YOUR CUSTOMERS LOOKING FOR?
Information on your product/service?
A place to voice their concerns?
http://www.youtube.com/watch?v=5YGc4zOqozo
Knowledge about your growth and advancements ?
ARE YOU LOCAL?
Gain an initial presence on the Local Business
Listings of a number of search engines with just
one click!
www.getlisted.org
http://listings.yellowpages.com
http://listings.local.yahoo.com/csubmit/index.php
http://www.urbanspoon.com/c/75/Arkansas-restaurants.html
SOCIAL MEDIA ROI
http://www.youtube.com/watch?v=ypmfs3z8esI
TOOLS TO HELP MANAGEYOUR SOCIAL MEDIA
Ping.fm http://ping.fm/
Hootsuite http://hootsuite.com/dashboard
Facebook Analytics www.facebook.com/asu.sbtdc
TOOLS TO HELP MANAGEYOUR SOCIAL MEDIA
TweetDeck Browser that allows for instant updates for Twitter,
Facebook, LinkedIn, and MySpace
Manage what people are saying about you through searches and alerts
Flock powered by Mozilla
A social media browser that allows for the maintenance of your social media with a smooth transition for web surfing and instant management
TOOLS TO HELP MANAGEYOUR SOCIAL MEDIA
Seesmic
Content aggregate site that allows for posting to a number of sites
Recently acquired Ping.fm to allow access to users to over 50 social networks
http://seesmic.com/
MY INFORMATION
Herb Lawrence
www.Facebook.com/asu.sbtdc
www.Twitter.com/asbtdc_asu
www.asbtdc-asu.com