Terms of Engagement: Five Ways News Organizations Are Trying
To Build Loyalty With Audiences
Visiting research fellow, 2013-14 academic year
Jake Batsell @jbatsell [email protected]
Assistant professor, Division of Journalism
AEJMC Montreal August 7, 2014 #aejmc14
#aejmc14 • @jbatsell • 8.7.14
News used to be a one-way lecture.
Audience attention was taken for granted.
#aejmc14 • @jbatsell • 8.7.14
Today, news is a perpetual conversation.
Audiences have infinite options. How can news organizations build loyalty?
Engagement, Loyalty and Revenue • @jbatsell • 6.11.14
• Based on visits to more than 25 news organizations in U.S./U.K.
• 100+ interviews
• Aimed at journalists, academics,
students and anyone else interested in the future of news
• Part of CJR Books series
• More details: j.mp/engagedj
ENGAGED JOURNALISM (Columbia University Press, Feb. ‘15)
I found that news organizations are trying to engage audiences in five main ways:
#aejmc14 • @jbatsell • 8.7.14
1. Face-to-face engagement #aejmc14 • @jbatsell • 8.7.14
2. News as conversation #aejmc14 • @jbatsell • 8.7.14
3. Serving the ‘passionate vertical’ #aejmc14 • @jbatsell • 8.7.14
4. Search, explore, play #aejmc14 • @jbatsell • 8.7.14
5. Measuring and monetizing the audience relationship
#aejmc14 • @jbatsell • 8.7.14
The book, boiled down to a tweet:
#aejmc14 • @jbatsell • 8.7.14
Thanks!
Visiting research fellow, 2013-14 academic year
Jake Batsell @jbatsell [email protected]
Assistant professor, Division of Journalism
More info: j.mp/engagedj
