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5 Quick Ways to Amplify Your Giving Tuesday Campaign
Presented by: Taylor Corrado and Adam Weinger
#GivingTuesday
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1 Introductions
2 What is Giving Tuesday?
3 5 Ways to Amplify Your Campaign
4 Giving Tuesday Marketing Kit
#GivingTuesday
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Taylor Corrado Nonprofit Marketing Manager HubSpot
Adam Weinger Double the Donation
About the Presenters
#GivingTuesday
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What is Giving Tuesday?
#GivingTuesday
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"It’s not just about the 92nd Street Y as one organization, but really about a community of organizations all over the
country coming together to really crowdsource and brainstorm whether we could create a movement called
Giving Tuesday.”
#GivingTuesday
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History of Giving Tuesday • Started by 92ndst Y & The UN Foundation
• November 27th, 2012
• 2,700+ partners
• Over $10M given in one day
• Driven by social media: #GivingTuesday
#GivingTuesday
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Mark Your Calendars:
Tuesday, December 3rd 2013
#GivingTuesday
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2 5 Ways to Amplify Your Giving Tuesday Campaign
#GivingTuesday
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1) Motivate Your Staff to Get Involved #GivingTuesday
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Host a kick-off party/event at your office on Giving Tuesday
#GivingTuesday
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2) Use Programs Your Already Have
#GivingTuesday
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Influencer network and outreach
Consumer website
Employee programs
#GivingTuesday
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3) Dedicate Your Social Media Channels
#GivingTuesday
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Facebook: Update your cover photo
Post inspiring quote images
#GivingTuesday
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Twitter: Tweet with the hashtag #GivingTuesday Sample Tweets: • Perfect antidote to overspending this holiday season? #GivingTuesday
coming Dec 3! www.Givingtuesday.org @givingtues • Ever thought u should "give back" a little more? What are u waiting for?
#GivingTuesday www.GivingTuesday.org @givingtues • Take advantage of those post-Thanksgiving deals. But spare some cash
this year. #GivingTuesday is Dec 3 @givingtues • Dreading post-Thanksgiving shopping? We have a better idea:
#GivingTuesday. How will u get involved? www.givingtuesday.org
#GivingTuesday
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4) Focus on Matching Gifts
#GivingTuesday
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Partner with a Company or
Major Donors
Promote Employee
Matching Gifts
#GivingTuesday
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Partner with a Company or Major Donor
#GivingTuesday
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Ideal Match Ratio?
1:1 2:1
3:1
#GivingTuesday
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65% of Fortune 500 companies and many other smaller companies match employee donations to a wide range of nonprofits.
DID YOU KNOW ?
Source: Double the Donation (http://doublethedonation.com)
#GivingTuesday
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Raise Awareness Among Your Donors Send Emails Use Social Media
#GivingTuesday
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Evaluate Your Current Marketing
Metric Suggested Location Currently Include Matching Gifts?
Online Methods Website navigation (Yes / No)
Ways to give page (Yes / No)
Donation screen (Yes / No)
Confirmation screen (Yes / No)
Social Media (Yes / No)
Emails (Yes / No)
Offline Methods Newsletters (Yes / No)
Acknowledgement letters (Yes / No)
Donation forms (Yes / No) Incorporate matching gifts into as many places as possible
#GivingTuesday
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5) Develop long-term relationships with Giving Tuesday supporters
#GivingTuesday
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Share Your Success
Include the number of social shares, amount raised from individuals, amount matched, and other key figures.
#GivingTuesday
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Say Thanks!
#GivingTuesday
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Use Double the Donation’s tools for free from 11/15/13 – 12/15/13
Provide donors with company specific forms, guidelines, and instructions. For complete details visit http://doublethedonation.com/giving-tuesday
#GivingTuesday
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QUESTIONS?
#GivingTuesday
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Download our Giving Tuesday Marketing Kit For Your Campaign
http://offers.hubspot.com/giving-tuesday-marketing-kit
#GivingTuesday
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Contact us with any questions:
Taylor Corrado HubSpot
[email protected] @TaylorLCorrado
Adam Weinger
Double the Donation [email protected]
@2xdonations
#GivingTuesday
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Happy Giving Tuesday!
#GivingTuesday