50 trends from the United States to integrate to your strategy
(overview)
What’s inside? u Foreword……………………………………………………………………. p. 3 u Retai l Trends : new atmospheres………………………………………4 u Visual Merchandising Trends: creating desire in 2014……….......................12 u From the Street: trending colours…………………………………………….22 u From the Street: 4 trending materials……………………………………........27 u Hospitality Trends: hotels, restaurants, arts & performances: new concepts....…………………………………………............................................32 u Food Trends: new ways of consumption………………...............40 u Case Study: Meat & Potatoes…………………………………………………….47 u Marketing Trends: how do American brands create true relationships with their
customers?..........................................................................................……....54 u Packaging Trends………………………………………………….……….66 u The trendy Agency……………………………………………………..……....77 u Typography Moodboards……………………………………………………....80 u 3 things to remember……………… ……………………………………………...83 u Goodies………………………………………………………………………..…84 u Contact………………………………………………………………………...…86
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Foreword u The purpose of this ebook is to bring you an idea of the best practices and
emerging trends from the United States. These will help you develop your brand from marketing strategy to point of sale.
u Between January and June 2014, we made several trips to the United States to track down trends that are shaping the brands of today and tomorrow. Through these different “inspirational shots”, we selected, curated and retained the best - 50 vital trends you can rapidly integrate to your marketing plan.
u Some trends may not fit your product or target market. That’s normal! The goal is to provide inspiring insights which will help you think differently, renew your brand perspective and integrate the best examples coming from the United States. For a customised assessment of your business or a private consultation, please contact us at [email protected].
u We strongly encourage you to consider ideas from fields outside of your own
business, as smart concepts can often be applied unilaterally.
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// RETAIL NEW ATMOSPHERES
Trends
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// VISUAL MERCHANDISING CREATING DESIRE IN 2014
Trends
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// FROM THE STREET TRENDING COLOURS
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// FROM THE STREET 4 TRENDING MATERIALS
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// HOSPITALITY HOTELS, RESTAURANTS, ARTS & PERFORMANCES: "
NEW CONCEPTS"
Trends
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// FOOD NEW WAYS OF CONSUMPTION"
Trends
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# CASE STUDY: MEAT & POTATOES
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// MARKETING "
HOW DO AMERICAN BRANDS CREATE TRUE RELATIONSHIPS WITH THEIR CUSTOMERS?
Trends
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// PACKAGING
Trends
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// THE TRENDY AGENCY TRENDS
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// TYPOGRAPHY
Trends
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// GOODIES THE SEVEN TRENDING WORDS
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CONTACT
Laetitia FAURE CEO [email protected] +33 6 89 60 00 95 “Radical Utility Trend” is a one-day training program with an in-depth analysis of 10 trends to be applied pragmatically to your business. Contact us! Conception and development of this ebook by: Laetitia Faure in partnership with the team of correspondents of Urban Sublime. A big thank you to Cécile Rosset for her insights, her vision and knowledge of the ever changing US market. Translation : Alex Cortey. Finalised in July 2014.
DOWNLOAD NOW!
The full version is available here:
http://www.urbansublime.com/en
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