Download - 52919117 Urban Theories Venturi
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@
PAY ATTENTI
ON ROBERT VENTURI
STOP
URBAN THEORY
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Robert Venturi
Less is a bore
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Modernist Approach
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1
Design from the inside out = functionalism
Buildings should be capable to accommodate change. therefore a city should be capable of accommodating change
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2
Signage Symbols Ornaments
= Iconography
A city is not only made up of buildings streets and people but
icons and stories
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3
Learning from the existing landscape is a way for the architect to be revolutionary
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4
UTOPIAN CITY = Total designing and to much tastefulness causes deadness
He was against the environment that modernist post war urban development had produced
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5
Social and economic forces
=urban order results from the patterns formed by topography and geometry. But in the present situation the social and economic forces give a
stronger pattern to the city.
City is complex and dynamic
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6
BILL BOARDS
= The façade is independent of the Contents and therefore autonomous.
The architecture is pushed to the background. Establishing aRelationship between mass communication and architecture.
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7
Symbol in Space
Form in Space
In a city, it is not the form of the architecture that is the most important but the iconography- Imagery and symbolism of mass culture.
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8
Urban Sprawl
Mega structures
Ugly and common heroic and original
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“Learning From Las Vegas!”
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“Learning from Las Vegas”
•The Redevelopment of Las Vegas Boulevard aka “The Strip”
•From Automobile Culture of the 1960’s
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“Learning from Las Vegas”
• …To the needs of the 21st Century Traveler
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“Learning from Las Vegas”•From a project of the Yale School of Art & Architecture in the 1960’s …
… aimed at managing growth while avoiding urban sprawl.
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The Las Vegas Results•The Strip is now best enjoyed as a pedestrian …
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… Supplemented by Mass Transportation
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But it Wasn’t Easy!
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Boat Basin Commercial LaneSignboards being more prominent than built environment/architecture
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Main Khayaban e Saadi, Boat Basin.
Signboards being more prominent than built environment/architecture
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• LEARNING FROM LAS VEGAS• Robert Venturi, Denise Scott Brown,
Steven Izenour• Cambridge University Press: 1972
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Moderne Architektur
„Alltagsarchitektur“
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Thankyou=)