Download - 6 15 i swimband (slideshare deck)
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WEARABLE DROWNING DETECTION DEVICE www.iswimband.com
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Our Mission Prevent drowning by making
innovative, reliable & affordable wearable technologies.
An average of 10 people drown every
day in the USA*
*Centers for Disease Control and Prevention
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USA Snapshot
20 DEATHSCHILDREN AGED
0-4 YEARS
10 DEATHSCHILDREN AGED
5-14 YEARS
OUR TECHNOLOGY AIMS TO REDUCETHESE DEATHS IN AUSTRALIA
4,038U.S.A TOTAL DROWNING
DEATHS IN 2010*
0
2
4
6
8
10
12
14
16
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Weekend
Weekday
13.7
10.19.2 8.9 8.7
9.5
13.9 13.8
9.3
TOP 3 ACTIVITIES
24%SWIMMING &RECREATING
21%FALLS INTO
WATER
16%WATERCRAFT
INCIDENTS
1 IN 5 DROWNING DEATHS INVOLVING CHILDREN
OCCUR IN PUBLIC POOLS WITH A CERTIFIED
LIFEGUARD PRESENT.
DROWNING IS THE LEADING
CAUSE OF ACCIDENTAL
DEATH AMONG CHILDREN AGED
1 - 4 YEARS**
AVERAGE NUMBER OF DROWNING DEATHS PER DAY
AN ESTIMATED 5,000 CHILDREN AGED 14 AND
UNDER ARE HOSPITALISED DUE TO ACCIDENTAL DROWNING-RELATED
INCIDENTS EACH YEAR.
DROWNING DEATHS OCCURED MOST OFTEN ON WEEKENDS WITH SWIMMING POOLS MOST COMMON FOR
CHILDREN AGED 1 - 4 YEARS, AND IN NATURAL WATER FOR PERSONS AGED 4 - 84 YEARS.*
OUR TECHNOLOGY
AIMS TO REDUCE THESE INCIDENTS
IN THE USA
*National Vital Statistics System, Mortality **Centers for Disease Control and Prevention
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Wristband
iSwimband App iSwimband Packaging
Sensor in headband clipHeadband/Goggle band
• Smart device alerts you if your child remains submerged for too long
• Tamper-resistant wristband for toddlers alerts on contact with water
• Comfortable lightweight headband fits most swimmers
• Works with goggles/swim caps • Monitor up to 8 iSwimbands per device
• Bluetooth Smarts signal detection & alert algorithm
• Up to 30 metre range (Range dependent on environmental conditions)
• Developed with the help of leading aquatic safety experts
Product and Features
• Technology IOS / android smartphones are abundant • Cultural acceptance of wearable and technology assisted alert system (i.e. smoke alarm) • iSwimband unique patent pending technology • The fastest growing IoT for homes and commercial use segment
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Non-Swimmer Mode (6 seconds alerts)
The iSwimband™ will alert when a non-swimmer has entered the water
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Swimmer Mode
The iSwimband™ (clip on) will alert when a swimmer has been submerged for too long, time settings can be modified from 20 seconds to 60 seconds
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How it works
1 2 3
4 5
Attach headband to child and/or children
Load swimmer & set warning times (monitor up to 8 iSwimbands per device)
Swimming activities with adult supervision aided by iSwimband aquatic monitoring safety device
Yellow alert will register next to swimmers name as per set
amount of seconds prior to red alert. Note non-swimmers wristband will
sound alert 3 seconds after iSwimband is submerged
Red alert warning activated once swimmer is submerged too long!
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Packaging
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New Spring Collection
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Instore Activation
Modular Cardboard Tower (Single/2way)
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Pallet Display
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Point of Sale
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iSwimband.com
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Digital web banners
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Marketing & Media
Television Radio Outdoor Events
Social Media
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Retailer Launch Partners
50/50 users for
wrist band and headband
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Media Momentum
50/50 users for
wrist band and headband
35% grandparent, 40% mums 25% dads
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50/50 users for
wrist band and headband
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35% grandparent, 40% mums 25% dads
National Media Reviews
goo.gl/4yuvOJ
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50/50 users for
wrist band and headband
35% grandparent, 40% mums 25% dads
National Media Reviews
goo.gl/uqFXEl
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50/50 users for
wrist band and headband
35% grandparent, 40% mums 25% dads
Distribution Network
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35% grandparent, 40% mums 25% dads
iSWIMBAND Team
Paul Newcomb, COO - Logistics Genius - US Air Force Officer - Embedded Electronics - Volunteer Firefighter - Aquatic Safety Expert - NDPA Board Nominee - Manufacturing Ninja - Montana State University
Paul Chu, CEO - Doer of Small & Wonderful Things - E&Y -Entrepreneur of the Year - Hardware & Software Strategist - IoT + Artificial Intelligence - Product Development - ASPCA Advisory Board - Angel Investor - University of Southern California
Steve Vitrano, VP - Sales Channels Guru - Customer Centric Champ - Direct Response TV - Passionate Marketer - Wireless Pioneer - Call Centers Operations - Proud Dad x 2 - National Eagle Scout - Rutgers University
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50/50 users for
wrist band and headband
35% grandparent, 40% mums 25% dads
iSWIMBAND Team
Kerry Vogel, Retail Specialist - Retail Strategist - Channel Strategist - Category Management - Sales Operations - In-store Merchandising - 25 years retailer executive - Multi-national FMCG consultant
Sam Fairley, Marketing Specialist - Brand Development & Architecture - New Product Development - Multi-channel marketing - Digital strategy - Strategic Planning - Advertising - P2P Point of Sale
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35% grandparent, 40% mums 25% dads
iSWIMBAND Investors
Paul Taylor – Philanthropist, Seasoned entrepreneur, Marketing data consolidation executive Bruce Ritter – Philanthropist, Ritter Family Foundation, Long time investment portfolio manager David Shannon – Philanthropist, Career Market Trader
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Addressable US Market
• 49M children aged 1-11 (primary user) • 23M children aged 12-17 (secondary user) • 164M people in the U.S owned smartphones in 2014 • By 2018, it is estimated the wearable market will be worth some 12.6 billion U.S dollars*
Nearly 1 in 5 U.S. Adults Plan to Buy Wearable Technology % of U.S. adults who intend to purchase the following devices in the next 12 months
Wearable device market value from 2010 to 2018 (in million U.S. dollars)
10.4 Million private
backyard pools
2,600 YMCAs with over 20M members, of which about half are ages 17 and under
1000 Water Parks
with over 73M visitors
annually
12,000+ summer camps
with over 10M children
attending each year
Source: Ipsos. October 2014
Source: Statista 2015
Source: http://www.cdc.gov/healthywater/swimming/
Source: www.ymca.net/organizational-profile Source: www.waterchannel.com/waterparks
Source: www.waterchannel.com/waterparks
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Future iSwimband™ 3.0 1- Adults & kids exercise with swimming laps tracking 2- IoT for the intelligent & seamless connectivity & reporting 3- Aging population and their reliance on swimming and water based exercises 4- Boating safety 5- Pets
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Keep watch actions for preventing drowning Keep Watch is a comprehensive drowning prevention and water safety program for children under five. The Keep Watch program has four key drowning prevention actions: • Supervise - Active supervision means focusing all of your attention on your children all of the
time, when they are in, on or around the water. iSwimband acts as an additional aid to the supervision process.
• Restrict Access - Restricting a child’s access to water can be done by placing a barrier between the child and the water. This can be done with pool fencing by using a Child Safe Play Area.
• Water Awareness - Water awareness combines a range of strategies including water familiarisation, checking for and removing water hazards and setting rules around water.
• Resuscitate - Many children are alive today because their parents knew how to perform CPR and responded quickly. iSwimband encourages everyone to learn CPR.
HELP MAKE YOUR COMMUNITY FREE FROM DROWNING
WEAR ALIFEJACKET
SUPERVISECHILDREN
LEARNCPR ANDFIRST AID
NO ALCOHOLAROUNDWATER
LEARNLIFESAVING
SKILLS
WEAR ANiSWIMBAND