Yes these platforms have to be built & yes people who know how to code build them.
But you don’t need to know about that any more than electronic circuits just because you watch TV.
Networks allow you to reach out to people around the world with great ideas or who share your interests but who you don’t know exist
until the algorithms work that out -
- that’s the only part that requires code and you not need to
write it.
#4 Social media is for people under 25
Eight new people come online a second. Are all
these people 25 and under?
I don’t think so.
On LinkedIn two professionals join a second (under 25?)
on Twitter the fastest growing demographic last year - adults aged 55-65,
Facebook? 55-65 year olds …
Truth: social media is for everyone.
Myth #5 Social Media is for
Marketing
Leaders have “handballed” social media to marketing, but it’s not
marketing …
But because marketers are creative & experimental many
recognized its potential early and hopped on board.
…but social media is about a lot more ...
customers sales, research
&communications - listening sharing
mew ideas & innovations …
& MUCH DEEPER -
Social media creates an expectation that cannot be
delivered under legacy business structures - immediacy.
We expect to find what we want, where we are &
ACT on it.
We have to connect & socialise every part of
business.
Myth #6 There’s no ROI on social media.
There are more social media metrics than you can poke a stick at.
You can build indicators for – Finance: Has revenue/profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk: Are we better prepared to respond to problems that affect reputation? Digital: Has the company enhanced its digital assets?
However, it’s difficult to measure what counts the most…
…the value of relationships.
Having said that in 2013 Business Insider said brands were moving away from metrics because they
recognized that social media is not transactional.
The focus has shifted to measures like reach, engagement and sentiment.
Truth: ROI is complex to measure but social and digital
deliver measurable value
Six social media realities for leaders to
reflect on -
#1 Social media is here to stay.
#2 Social media captures human moments.
#3 Social media is for
everyone.
#4 Social media is about
relationships.
#5 Social media is about immediacy,
connectivity and impacts the whole of business .
#6 ROI is complex to measure but social and digital deliver
measurable value.
If you want to find out more thenplease sign up to be notified by
WILEY when my new book The Social Executive –
why executives need social media & how to capitalise in it is launched globally July 2014.