Transcript
Page 1: 60 Ways To Grow Your Email List
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Chief Creative Officer

YOUR SOCIAL MEDIA MENTORVanessa Cabrera

[email protected]

facebook.com/yoursocialmediamentor

@vanessacabrera

linkedin.com/in/vanessacabrera

Tweet to me using #Grow60

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Grow with Constant ContactOne Toolkit. One Login.

All the marketing campaigns you needTogether in one place

.

Offers& Promotions

Events& Registrations

Feedback& Surveys

Newsletters& Announcements

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Keep it simple. Sometimes a paper sig n-up sheet is the best way to g o.

Use papersign-up sheet1

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Just having a sig n-up form available won’t always be enoug h.Train yourself and your employees to always be asking prospective contacts to sig n up.

Ask face to face2

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l ook to your personal network to help kick start your list g row th.

Ask friendsand family4

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Put a fishbowl on your counter and g ive customers an incentive to drop in their business cards to join your list.

Put a fishbowlon the counter5

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Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

“ Ring , Ring ”

Having a great conversat ion with a customer or supporter? Keep the conversation g oing — ask them to join your email list!

Over the phone6

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u sing a sidewalk sig n or sandwich board to bring in foot traf fic? Tell passersby about all the g reat info, discounts, and new s they’ll f ind by sig ning up for your emails.

Use yoursidewalk sign7

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If there’s one day people are excited about finding new businesses it’s small Business saturday. m ake sure you’re asking people to join your list when they come in for this special day.

w ww.constantcontact.com/learning-center

Participate in Small BusinessSaturday

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tip: Constant Contact customers can use our free app to add a sign-up form right to their page and collect email addresses without doing any extra work. Find out how.

m ake it easy for fans to join your list by adding a sig n-up form to your Facebook Pag e.

Add a sign-up form to yourFacebook page

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You can now include a call to action on the Cover Photo of your FacebookPage. Have some fun with it and ask people to join your list.

Update yourFacebook pagecover photo

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Supercharg e your Facebook list g row th with a Facebook A d. A dd new fans and new subscribers by driving people to your Facebook sig n-up form.

Buy a Facebook ad12

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Learn more: New to Foursquare? Find out how to get started!

Foursquare lets you update your business’s info and post alerts to people in the area. Try sharing a link to your sig n-up form and see how it does.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

UseFoursquare14

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w ww.constantcontact.com/learning-center

When appropriate let members of the same l inkedIn Groups know about your email list.

Learn more: New to linkedIn? Find out how to get started!

Join a LinkedIn group15

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l ike l inkedIn Groups, Google+ Communities are the place Google+ users g o to find information relevant to them. Share your latest email and ask members to join your list.

Join a Google+Community16

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Tell people why they should sig n up in 6 seconds orless. You can share your Vine video on Facebook or Twitter and can embed it on your blog.

Learn more: New to Vine? Find out more.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

UseVine18

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A llow social connections to easily find your email sig n-up form by linking to it in your profiles. Try it on Facebook , Twitter, l inkedIn, Pinterest, or Goog le+.

Add a sign-uplink to your social bios19

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Easily add a link to your sig n- up form on your website and collect emails from people who visit your site. Give your sign - up form plenty of visibility by putting it on every pag e.

Add sign-upform to yourwebsite21

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A sk your current contacts why they enjoy your emails and then create a pag e on your website highlighting the big g est benefits of signing up.

Create a “reasons to sign-up”page22

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If someone enjoys what you have to say on your blog , there’s a g ood chance they’d want to see your updates in their inbox.

tip: Constant Contact customers using Wordpress can use our free Wordpress integration to create a sign-up form that adds email addresses directly to a Constant Contact email list. Find out how.

Add to yourblog24

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Writing for other blogs is a g reat way to g et in front of a new audience. Include a link to your sign -up form in your author bio. If people like your post, they’ll want to g et more information from you.

Guestblog25

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Collect email addresses when people are making a purchase. Be sure to indicate they’re opting -in to receive future emails from you.

Online payment forms28

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Mention your email newslet ter during your podcast . (Have you listened to our weekly speakeasy Marketin g Rou n dtable Podcast? Check it out and while you’re there, subscribe to our Hints & Tips newslet ter at the top of the page! )

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Use yourpodcast30

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You never know how people are g oing to find your emails. When new readers find them, make sure they have a way to sig n up.

Put a sign-uplink in yournewsletter33

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t ip : If you want people to share your email, be sure to tell them directly, “ Share this email.”

Sometimes, the best way to g row your list is to extend the reach of your emails. A dd social share buttons to make it easy for people to share your emails on their social networks.

Add socialshare buttons to your email34

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tip: If you want people to forward your emails more often be sure to create share-worthy content. Find out how.

A dd a “ forward to a friend” button to your emails to help you reach your next subscribers.

Use forward toa friend35

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Get more exposure for your email list byincluding a link in your regular emails.

Your emailsignature36

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download the Quickview app from Constant Contact so you can enter new emails on- the-go.

There’s anapp for that38

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m ore than half of all A mericans now have smartphones. use Constant Contact’s Text- to-Join feature to let your people sign up via text message.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Use text to join39

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A dd a QR code to a flyer, post, or brochure and make it easy for people to scan-to-join your email list.

tip: Constant Contact customers can easily create a QR code right in their accounts. Find out more.

Use a QR Code40

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Wondering what to do with the new iPad? u se it to collect email addresses in-store or at your next event.tip: Constant Contact customers can use iCapture

app to add email addresses directly to their accounts. Find out more.

Use an ipad41

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Giving out flyers, brochures, or pamphlets at your store or office? l et people know your emails are the best source for up-to- date information.

Use a brochure42

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Get the most out of your print advertising investment. Tell people to visit your website and join your list!

Run an ad in the paper43

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Work with your business card supplier to add a QR code with a call-to-action to join your email list.

On yourbusiness cards44

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Own a restaurant? A dd a QR code on your menu and let people join your email list at the table.

Add to yourmenu45

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Shipping orders to customers who placed an order online? Put a QR code on your boxes and encourag e customers to sign up.

Use yourshipping boxes46

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Stay in touch before, during , and af ter your event by collecting email addresses when people register for your event.

During eventregistration47

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Collect email addresses at your event with a paper sig n-up sheet, QR code, or even via text-messag e.

Collect email addresses at your event48

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Work with other businesses and org anizations in your community to host an event. It’s a g reat way to introduce your business (and your email list ) to a whole new audience.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Be a sponsor49

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If people are interested in what you have to say, there’s a g ood chance they’ll be interested in what you write in your emails. l et people know you have a resource they can sig n up to receive.

Book a speakingengagement50

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d o you use table tents in your restaurant or at your events? A dd a QR code and make it easy for attendees to join your email list.

Use your table tents51

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Raffle of f a prize your customers will love and collect email addresses in the process.

t ip : A lways let people know they’ll also be joining your email list and receiving follow-up emails from you.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Run an in-storeraffle52

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l ook for ways to reward your customers and g row your email list in the process!

Start a loyalty program54

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Create a club to help celebrate your customers’ birthdays and g row your email list.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Run a birthday club55

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If you want deal buyers to come back af ter the deal is over, you need to make it easy for people to join your list!

tip: With saveLocal from co nstant contact you can collect email addresses right when someone purchases your deal. Find out how.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Run alocal deal56

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Testing your luck with one of the big -name deal providers? d on’t forg et to ask new customers to join your mailing list when they redeem the offer.

Ask when someone redeems an offer57

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Offer a couponon Facebook58

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You can offer up a g reat piece of content— like a whitepaper, eBook, or g uide—to entice people to join your list

Offer a piece of content59

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Get your employees excited about g rowing your email list. Of fer a prize to the employee who collects the most email addresses.

60 Offer an incentive to your employees

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Chief Creative Officer

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