Download - 7 Approaches to Recruiting With Facebook
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7 approaches to recruiting with facebook
webcast march 15, 2011
jennifer mcclure president, unbridled talent, llc
#jobvitewebcast @cincyrecruiter
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• president of unbridled talent, llc
• 18 years - human resources leader
• 5 years - executive recruiter
• 5 years - social media anthropologist
who am i?
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who’s on facebook?
• has 130 friends
• sends 8 friend requests per month
• spends 15 hours & 33 minutes on facebook per month
• connected to 80 community pages, groups & events
>600 million users worldwide ~150 million US
SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
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7 approaches to facebook recruiting
1. developing a strategy
2. going old school
3. social recruiting
4. attracting talent
5. content is king
6. managing your time
7. leveraging the social graph
7
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developinga strategy
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define goals
sample initial goals
branding/marketing• improve brand presence to build awareness• increase positive mentions/sentiment about our
brand
website• increase traffic to careers site
recruiting• attract qualified candidates to our career
opportunities• develop a source for active & passive candidates
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measure
http://www.google.com/analytics
http://www.facebook.com/help/?search=insights
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SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
prepare a response strategy *
* before you need it
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expect more good than bad
63% of job seekers have a better impression of a company that responds
to negative posts / comments on their
social media site than those who do not
Careerbuilder/Personified survey June 2010
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don’t create it & forget it!
Fortune 25
Company
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going old school
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candidate search
* also search inurl:pages & inurl:groups
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contacting non-friends = creepy?
(recruiter)
(potential candidate)
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facebook to linkedin
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http://apps.facebook.com/marketplace
posting jobs
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advertising
http://www.facebook.com/advertising
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cost ~ $1,500 / 360 targeted profiles for 30 days
advertising
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get what you pay
for?
SOURCE: http://www.emarketer.com/Article.aspx?R=1008238
advertising
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socialrecruiting
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inform & respond
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SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
community
Careerbuilder/Personified survey June 2010
• 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself
• 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company
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SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
community
Careerbuilder/Personified survey June 2010
• 57% of job seekers expect a company to interact with fans & followers
• Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website
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talentattraction
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SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx
why they “like” you
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SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx
why they leave
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company or careers page?
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personal or business profile?
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content is king
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share your culture
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behind the scenes / exclusives
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inform & educate
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recognize employees
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share news
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create events
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SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
when to post?
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SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
when to post?
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managingtime
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build a content calendar
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schedule it
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share the burden
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leveraging the
social graph
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“we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates”
Corporate Leadership
Council
employee referrals
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employee referrals
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http://recruiting.jobvite.com/products/hire/facebook-application.php
social sharing
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social sharing
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resources
• jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php
• “facebook pages insights guide” - http://pub.vitrue.com/v4h
• “guide to facebook ads” - http://www.facebook.com/adsmarketing/
• webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129
• careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf
• exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup
• exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx
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Thank you!
http://unbridledtalent.com
http://www.facebook.com/UnbridledTalent
http://www.linkedin.com/in/jennifermcclure
http://twitter.com/CincyRecruiter