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⓻ Customer Experience Tips
to drive your Channel Performance
Ben Seymour Director, Professional Services
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The Omni-‐Channel Retail Merchandising Challenge
Amplience AdapCve Media PlaDorm
Retail'Brand' Consumers'
Video'&'Image''Assets'
Data'
Brand'&'Marke9ng'Assets'
Interac9ve'Rich=Media'
Tablet'
Instore'Digital'
Emerging'e.g:'Smart'TV'&'Wearable'Tech'
Desktop'
Mobile'
SDK'
Dynamic'Imaging'
Interac9ve'Merchandising'
API’s'
Asset'Management'
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MulCscreen journey requires adapCve content
①
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Break away from staCc page templates : RWD
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AdapCve Media: Enhance the experience to opCmise engagement
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AdapCve Media: Enhance the experience to opCmise engagement
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AdapCve Media: Enhance the experience to opCmise engagement
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Enhance the experience to opCmise engagementWhere appropriate
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Enhance the experience to opCmise engagementWhere appropriate
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Mobile deserves a different experience
②
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“One eyeball, one Thumb”
People use their phones anywhere & everywhere
!
Typically short sCnts of parCal concentraCon
Luke Wroblewski
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Category Page : Combine content and commerce
③
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Lister Page : not just a stepping stone
④
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• Early engagement !
• Engender confidence in the interacCons !
• Reduce fricCon
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Product Page : Content is king
⑤
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Review&key&browser&dimensions:&&1&Content&and&Visitor&perspec8ves&1&Measure&against&success&metrics&
Also,&track&ranges&of&browser&width.&&
Are&there&certain&visitor&device&profiles,&which&are&underperforming&for&your&customer&base?&
&
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Reveal Intent !
!Viewer analyCcs: DuraCon of zoom Frequency of zoom Alternate views Spin interacCons Video plays
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InspiraConal Content: Make your videos work harder
⑥
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Pages with video aWracted
2-‐3x more visitors (MarkeCng Sherpa)
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Leverage social channels -‐ re-‐use video, with commerce imperaCves
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Leverage social channels -‐ re-‐use video, with commerce imperaCves
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SEO -‐ leverage image and video verCcals
⑦
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Page 1 of Google results enjoy up to 95% of traffic
The best place to hide a dead body
is on page 2 of Google search results
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Think of your Category Pages as being Landing Pages
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Think of your Category Pages as being Landing Pages
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Think of your Product Detail Pages as being Landing Pages
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Think of your Product Detail Pages as being Landing Pages
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Apparent filenames in image requests
Photography typically coordinated at the SKU/product level: 028632996188-‐1 !Apparent Image Filename: Berkley-‐whiplash-‐orange.jpg
hWp://i1.adis.ws/i/hkg/028632996188-‐1/Berkley-‐whiplash-‐orange.jpg?$cat_155$&img404=n_uk