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Property Deal Online Lead Generation 101
The 7 Steps To Consistent& Predictable Property
Deal Flow
www.GoliathSourcingAcademy.com
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The success stories of online marketing are wellpublicised across a wide range of industries but theproperty sector tends to lag behind. There is a real
opportunity to tap into this potential goldmine.
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Okay, so how exactly do we go about onlineproperty deal lead generation?
There are many different methods we could gointo but here we'll look at a 7 step approach that
has proven to work...
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STEP 1TARGETING SPECIFICITY
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Be clear on the type of strategy you want togenerate leads for e.g. Flip deals, BMV deals,
lease options etc
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STEP 2TARGET AUDIENCE PERSONA
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Find the right type of person when you aregenerating leads e.g. demographics such as
gender, age and location.
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STEP 3FIND YOUR AUDIENCE
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Find your target audience by working out wherethey hang out online; Do they belong to any
groups? What blogs do they read?
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STEP 4CREATE A LEAD MAGNET
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Create a useful piece of content that helps withtheir problems but don't offer the full solution.Demonstrate your expertise so that they return
to you in the future.
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FREE ResourceEasily create your lead magnet using this free guide:
6 Steps to Creating Your First Lead Magnet and TheFive Point Lead Magnet Checklist
Go to: www.GoliathSourcingAcademy.com/session4
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STEP 5CREATE A SQUEEZE PAGE
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Create a landing page to capture the visitor'semail address. By leaving out any navigation on
the page, you force the visitor to leave theiremail address.
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STEP 6DRIVE THE TRAFFIC
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Drive visitors to your squeeze page using paid(pay-per-click) or free traffic (organic searches).
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STEP 7ENGAGE
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Build the relationship through regular, usefulinteractions. Your first email should
provide something of value and should contain aclear call to action to move them to the next step
in your 'funnel'.
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www.GoliathSourcingAcademy.com
FREE ResourceEasily create your lead magnet using this free guide:
6 Steps to Creating Your First Lead Magnet and TheFive Point Lead Magnet Checklist
Go to: www.GoliathSourcingAcademy.com/session4
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By following these 7 steps, you can tap into theopportunity to increase your online property
lead generation.
For More Property Deal Sourcing Strategies,Tactics and Tips Listen To The Goliath Sourcing
Academy Podcast atwww.GoliathSourcingAcademy.com/podcast