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That Will Dominate Social Media Marketing for Events in 2015
7 Trends
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1. Become acopywriter
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In social media world, all marketers are writers. Words are your most valuable currency – they tell people who you are and what you do.
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2. Optimise paid amplification
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Social media is cluttered with content. Even great content can get lost without the initial push of paid advertising.
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3. Use simple language
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Make your posts easy enough for an 8-year old to understand.
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4. Give answers generously
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Nobody cares about your company, event or services. Successful content marketing is about stuff your audience cares about.
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5. Post personal content
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Corporate-speak messaging is dead. Incorporate human-speak and humour into your posts, videos and pictures.
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6. Make your content mobile friendly
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60% of all social media activity is happening on smartphones or tables.
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7. Try video blogging
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Events are treasure troves of video content. Capture authentic insights and immediate impressions of your delegates.
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Wrap-up
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1. Become a copywriter2. Optimise paid amplification3. Use simple language4. Give answers generously5. Post personal content6. Make your content mobile friendly7. Try video blogging