7 Ways Retailers can Cash inon Beacon Marketing
Ravi PratapCTO & Co-Founder
MobStac
Beaconstac Webinar
July 2015Neha MallikSenior Marketer
MobStac
What are beacons?
• Low-cost, low-power transmitters equipped with Bluetooth Low
Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location
How beacons work
Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and
determine the device’s proximity to the beacon
Today’s webinar
• What is iBeacon marketing?
• Benefits of marketing using beacons
• 7 beacon campaign ideas for retailers
• Dos and don’ts in iBeacon marketing
• Marketing to customers at the right place, at the right time, with
highly relevant and personalized notifications using iBeacon
technology
• A new way to drive sales by influencing consumers at their
‘moment of truth’
What is iBeacon Marketing?
• Send rich product information such
as videos, product reviews and
demos
• Tailor messages based on individual
app preferences
• Track response to understand user
interests
Example: Neiman Marcus
7 different ways to market using beacons
# 1 Engage customers with personalized content
• Provide information on
products on display
• Give customers easy access to
those products in-store
• Target customers even outside
your store
Example: House of Fraser
7 different ways to market using beacons
# 2 Use ‘smart’ mannequins to draw customers
• Remind customers about their
loyalty points accumulated so far
• Deliver offers based on past
purchase history, preferences, items
on wish list
• Offer incentives in the form of more
loyalty points
Example: San Francisco Soup
Company
7 different ways to market using beacons
# 3 Leverage loyalty programs
• Add features such as ‘in-store
pickup’ and ‘click-and-collect’
• Alert customers about items in their
online shopping cart/ wish list being
available in a nearby store
Example: Nordstrom
7 different ways to market using beacons
# 4 Offer a combination of offline and online shopping
• Send suggestions based on purchase
history
• Offer in-app product finders to locate
products in-store
Example: Zatarain’s
7 different ways to market using beacons
# 5 Upsell more products with ‘recommended products’
• Allow customers to reach out
to sales staff from within the
app
• Empower your staff with a ‘full
view’ of every customer in-
store
Example: Waitrose
7 different ways to market using beacons
# 6 Empower sales associates
• Send discounts and offers
• Incentivize shoppers in unique ways
Example: American Eagle
Outfitters
7 different ways to market using beacons
# 7 Serve deals, offers and incentives
• Run a pilot project before going
live
• Seek permission before
accessing user information
• Set a threshold time for
messages to be triggered via
your app
Dos and don’ts in iBeacon marketing
• Keep customer data in
different silos
• Use beacons only to sell to
customers
• Send too many messages to
customers
Beaconstac Starter Kit
Get started with your
iBeacon pilot project,
without a developer’s
help
The Beaconstac Starter Kit is priced at $79 and comes with:
3 enterprise-grade Beaconstac beacons (AA-battery powered)
Customizable Beaconstac apps for iOS and Android
Access to all features of the Beaconstac console for 1 year
(campaign management and analytics)
SDKs for iOS and Android