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SDL
Publicly traded company with $300m annual revenuesOver 2000 employees in 60 offices across 35 countriesWorld-leading innovative technology
Award-winning and profitable company, with long-term financial stability 80%+ of the global translation supply chain use SDL software1500+ enterprise customers
Recognized Leader in Global Information Management
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42 of the 50 Top Global Brands*
*Source: Interbrand, 2009
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The SDL Offering
Your Customer’s Journey
Your Organization
Content Creation
Content Management
TranslationManagement
Multi-channel Publishing
Customer Experience Optimization
Anthony PerezLSP Business Development Manager
July 14th 2011
The change ahead of us
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Macro level changes
TIDES
www.tomorrowtoday.uk.com
Technology
Institutions
Demographic
Environment
Social Values
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Information is key
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Technology: Digital Data
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…and will continue to grow
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While speeds will increasing propelling data growth further
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Internet and data will be pivotal in the future for corporations
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And will continue to change us
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Shifts in regional importance
• Changes in institutional frameworks allowed trade to become the engine of globalisation.
• World trade in manufactured goods increasing more than 100 times in the 50 years since 1955.
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Regulations
In many countries and regions regulations have propelled content creation and translation:• Pharmaceuticals: 75,000 pages per drug submission• Financial services• Energy• Aviation
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Changing how we communicate
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Global reach / penetration of interactive services
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How and what we buy
• E‐commerce growth continues
• Non english speaking area grow at faster pace
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And to what extend we are influenced
[Source: PowerReviews, Customer Reviews and Online Shopping Habits, June 2010]:
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And how we search
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Going beyond consumers
91% of B2B technology decision makers surveyed by Forrester said they were spectators in some way of social media
[Source: Forrester Research, February 2009]
43% of B2B decision makers are social media creators. 27% of decision makers create social media content for business purposes.
[Source: CalmSea via Omniture, December 2009
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Macro level changes
TIDES
www.tomorrowtoday.uk.com
Technology
Institutions
Demographic
Environment
Social Values
Generating huge volumes of content
Facilitating global commerce
Rising importance of new areas
Promoting new technologies
Propelling e‐commerce and changing habits
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The web complexity
Google scored 9.55 out of ten in the report while Facebook was second with 9.53, Youtube third with 9.51, followed by Wikipedia at 9.43, Samsung at 9.11,
Blackberry at 9.10 and HP scoring 8.97."There's no doubt about it ‐‐Web globalization is now a mainstream business activity," explains Ben Sargent, the lead author of the report.Must Read
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Complexity solved
Your Organization
Your Customer’s Journey
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Global commerce
We translate your phone’s user interfaceWe translate your phone’s user interface
We translate the support information for your phoneWe translate the support information for your phone
We help you get the most out of your phoneWe help you get the most out of your phone
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User experience
We ensure you can read your car manual .We ensure you can read your car manual .
We help you test drive your carWe help you test drive your car
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Technology products
We help you buy your plane ticketsWe help you buy your plane tickets
We get you to the gate on timeWe get you to the gate on time
We manage the airplane documentation We manage the airplane documentation
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Language Technologies:A solution for everybody
Faster translation
Reducing costs
Improving quality
Total automation
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