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Can you go viral on your intranet?
Ayesha Graves
Intranet manager, ‘myfsb’
@ayemorg
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Key ingredients:1. Content2. Timing3. Opportunity4. Luck!
...sort of!
Ayesha Graves - Intranet Manager, FSB@ayemorg
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Meet Norris
• Or #Norris• How it started• Forum – ‘my market’• Fame!
Ayesha Graves - Intranet Manager, FSB@ayemorg
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Norris takes off
• Wrote a blog – • Created a ‘treasure
hunt’ for Norris -
Ayesha Graves - Intranet Manager, FSB@ayemorg
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Norris takes off
• Used Norris to launch our Christmas activity...
Ayesha Graves - Intranet Manager, FSB@ayemorg
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Norris takes off
• ...including an advent calendar
• But it wasn’t all fun and games – rather a mixture of: – social– business / staff info– intranet info
Ayesha Graves - Intranet Manager, FSB@ayemorg
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Norris takes off
Ayesha Graves - Intranet Manager, FSB@ayemorg
Fab idea. Off to stalk #Norris now!!
...the advent calendar was extremely popular, with hundreds of hits in those 24 days before Christmas.
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What was the impact?
Ayesha Graves - Intranet Manager, FSB@ayemorg
• Encouraged people to interact – safe topic
• Helped to show different functions and areas
• Helped people to engage with the new intranet...
“If only Norris knew he is the star of myfsb”
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What was the impact?
Ayesha Graves - Intranet Manager, FSB@ayemorg
... and discover some of its key functions– Discussion forums – Document comments– Liking content– #tagging
“...as a new member of staff, found advent
calendar very helpful in familiarising myself with
the intranet...”
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Ayesha Graves - Intranet Manager, FSB@ayeshagk
• Did Norris find a new home?– Yes
• Does anyone use ‘mymarket’?– No
• myfsb shown consistent growth since launch– from 75% to 95% today
What happened next?