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Make LinkedIn Work for YouBusiness Class Professionals
May 2014 | Petra Fisher
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Petra Fisher
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6 CAUSESThat I belief in and support with 1%
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LET ME ASK YOU...
Do you know how long people spend on your profile before they make the choice to read on or move on?
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petrafisher.com | [email protected] | @petrafisher
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petrafisher.com | [email protected] | @petrafisherSTAND OUT FROM THE CROWD
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LET YOUR READER KNOW:What you doWho you do it forWhat problem you solveThe value you addUse a full sentence, keywords or a combination.
PROFESSIONAL HEADLINE120 characters including space
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LET ME ASK YOU...
Did you just fill out your LinkedIn Profile like a resume and added the people from your Rolodex?
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"They think it’s a place they keep their CV online and maybe have some connections with people they know professionally.”
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THEY DON’T THINK OF IT AS A PLACE:To get business intelligenceTo research problemsTo establish an online presence where other
people in the network can find them
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petrafisher.com | [email protected] | @petrafisher
LET ME ASK YOU...
Are you aware of the biggest mistake people make on LinkedIn?
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When someone asks: “What do you do?” Do you answer them in 3rd person?
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PLEASE DON’T TALK ABOUT YOURSELF:In the third personIn general termsWithout personallityWithout showing what makes you different
LINKEDIN SUMMARY2000 characters including space
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LET ME ASK YOU...
Did you know managers, owners and entrepreneurs have no place on LinkedIn (and what to do if you happen to be one)?
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TRAINER
OWNER | MANAGER | TRAINEROf what? Be specific! Add detail.
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LIVE PROFILE REVIEW
Time to draw a name out of the ‘hat’ and give feedback as a group on some aspects we’ve discussed so far…
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petrafisher.com | [email protected] | @petrafisher
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I’m finished talking
Thank you so much for your attention
Good luck reaching your goals using
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