Download - A BarCamp talk on Social Search
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Brynn M. EvansUC San Diego
http://[email protected]
Social SocialPhoto Credit: David Wild
BarCampSD4 Nov 15, 2008
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Photo Credit: Image Source
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Search is an extended process.
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Search can be social.
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The Study
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The SurveyWe sought the context and purpose of the search experience.
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The SurveyWe sought the context and purpose of the search experience.
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The SurveyWe sought the context and purpose of the search experience.
BEFORE
DURING
AFTER
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The SurveyWe sought the context and purpose of the search experience.
BEFORE
DURING
AFTER
• when did the episode occur?• what were you doing before the search?• did you talk with anyone prior to searching?
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The SurveyWe sought the context and purpose of the search experience.
BEFORE
DURING
AFTER
• what steps did you take in your search?• did you interact with anyone?
• when did the episode occur?• what were you doing before the search?• did you talk with anyone prior to searching?
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The SurveyWe sought the context and purpose of the search experience.
BEFORE
DURING
AFTER • what did you do immediately after?• did you share your results with anyone?
• when did the episode occur?• what were you doing before the search?• did you talk with anyone prior to searching?
• what steps did you take in your search?• did you interact with anyone?
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Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
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Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
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Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
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Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
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Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
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Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
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self-motivated searchersexternally-motivated searchers
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self-motivated searchersexternally-motivated searchers
specific request from a boss, customer, or client
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self-motivated searchersexternally-motivated searchers
specific request from a boss, customer, or client
Photo Credit: tuexperto_com5
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self-motivated searchers
self-initiated search for personal or work related information
externally-motivated searchers
specific request from a boss, customer, or client
Photo Credit: tuexperto_com5
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self-motivated searchers
self-initiated search for personal or work related information
externally-motivated searchers
specific request from a boss, customer, or client
Photo Credit: Peter Voerman
Photo Credit: tuexperto_com5
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self-motivatedexternally-motivated
Pre-search social interactions are prevalentAlmost half of our sample interacted with other prior to searching.
externally-motivated
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70% 30%
self-motivatedexternally-motivated
Pre-search social interactions are prevalentAlmost half of our sample interacted with other prior to searching.
externally-motivated
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70% 30%
self-motivatedexternally-motivated
Pre-search social interactions are prevalentAlmost half of our sample interacted with other prior to searching.
1. seek advice2. brainstorm3. collect search tips (e.g., keywords, URLs)
externally-motivated
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externally-motivated
During-search social interactions are prevalent...for “informational” or “exploratory” searches = undefined information need
self-motivated
Photo Credit: Children at Risk Foundation
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externally-motivated
During-search social interactions are prevalent...for “informational” or “exploratory” searches = undefined information need
self-motivated
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externally-motivated
During-search social interactions are prevalent...for “informational” or “exploratory” searches = undefined information need
self-motivated
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self-motivatedexternally-motivated
Post-search social interactions are prevalentOver half of users shared information with others
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83% 48%
self-motivatedexternally-motivated
Post-search social interactions are prevalentOver half of users shared information with others
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83% 48%
self-motivatedexternally-motivated
Post-search social interactions are prevalentOver half of users shared information with others
1. obligation2. thought others would be interested3. to get feedback
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What is social search ?
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accessing information through social resources
social search :
Social resources:• people
• online social networks
• discussion forums
• archived conversations
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accessing information through social resources
social search :
Social resources:• people
• online social networks
• discussion forums
• archived conversations
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accessing information through social resources
social search :
Social resources:• people
• online social networks
• discussion forums
• archived conversations
Interactions:• explicit or implicit
• co-located or remote
• synchronous or asynchronous
• online or offline
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Many factors are involved in getting information from social resources.
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Information
Photo Credit: Brian Talbot
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PeoplePhoto Credit: David Wild
Information
Photo Credit: Brian Talbot
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PeoplePhoto Credit: David Wild
Culture
Photo Credit:LuckyGun
Information
Photo Credit: Brian Talbot
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PeoplePhoto Credit: David Wild
Culture
Photo Credit: Paata Vardanashvili
Information
Photo Credit: Brian Talbot
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PeoplePhoto Credit: David Wild
Culture
Photo Credit: Paata Vardanashvili
TechnologyPhoto Credit: Generation X-Ray
Information
Photo Credit: Brian Talbot
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Current state of social search?
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Is social search a “people search” engine?
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Is social search “people-powered” search?
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Is social search wiki-edited search listings?
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Is social search finding “the pulse of the web”?
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Is social search outsourced question-answering?
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Is social search search within your social network?
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Short summary of my research:http://brynnevans.com/blog/2008/10/15/user-needs-during-social-search/http://asc-parc.blogspot.com/2008/10/user-needs-during-social-search.html
Link to the paper:http://brynnevans.com/papers/social-search-cscw08-preprint.pdf
Link to the (more academic) slides:http://www.slideshare.net/bmevans/towards-a-model-of-understanding-social-search-presentation/
Link to the Interactions Magazine article:http://interactions.acm.org/content/?p=1189
Thank you #barcampsd4!