Download - A Bunch of Random Facts about Facebook Ads
A Bunch ofRandom FactsAbout Facebook Ads
Did you know?
$11 billion by 2017, up from
A recent BIA/Kelsey report suggests that the social ad market may reach
$4.7 billion in 2012
1-10 percent
The same report indicates that the social ad market is young and growing. Of many advertiser’s budgets, it represents only
12 percent And while mobile represents
of people’s time spent consuming media,
only 3 percent of United States advertising budgets is spent on mobile.
in the United States alone
This represents a
$20 billion opportunity
Facebook Ad CTR and CPM by Industry
Telecoms Retail Publishing Advertising
CTR
CPM.92%
$1.39
.50%
$1.39
.38%
$1.89
.07%$.16
Canada vs USA: Head to Head on Facebook Ads
$0.00 $0.50 $1.00 $1.50 $2.00 0.00% 0.02% 0.04% 0.06% 0.08%
$1.26
$0.64
0.05%
0.07%
Average Cost of Page Like Average Page Like Rate
Canada
USA
Ad Rotation to Combat Ad Fatigue: Does it Work?
Direct response advertisers who use creative rotation produce 35% higher CTRs at 34% lower CPC.
Campaign Performance Using Rotation Strategy vs Not: Direct Response Campaigns
CPC Cost-Per- Click
CTR Conversion Rate
35%
0%
34%
Fan acquisition campaigns using creative rotation produce 60% higher CTRs at 74% lower Cost per fan
CTR CPC Conversion Rate
Cost-Per- Fan
Campaign Performance Using Rotation Strategy vs Not: Fan Acquisition Campaigns
60%
0%
75%
Custom Audiences
“Facebook advertising has become less about targeting a specific type of person and more about targeting a specific type of buyer. Custom audiences allow us to retarget website visitors and customers with amazing efficiency and accuracy.”
- Chase Wells, Director of Performance Marketing at WebTrends
14% lower cost-per-click
64% lower cost-per-conversion
On average, Custom Audiences targeting has a
and a
than category or interest-based targeting alone.
than ads using only demographic targeting options.
387% greater conversion rates
Additionally, Facebook Ads with Custom Audience targeting had
Mobile Ad ROI: iOS vs Android
While advertising on iOS brings retailers 162% more revenue than they spend, advertising on Android returns 10% less than the cost of the ads.
-10%
162%
2013 Q12013 Q22013 Q3Average
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android. For the first three quarters of 2013, revenue-per-click on iOS averaged 6.1 times higher than Android and ROI averaged 17.9 times higher than Android.”- Nanigans
sources:● http://www.salesforcemarketingcloud.com
● http://www.marinsoftware.com● http://www.venturebeat.com
● http://www.nanigans.com
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