![Page 1: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/1.jpg)
www.unicomlearning.com
India Agile Week-201322-Oct-2013 ; Delhi
A CEO’s Product Engineering story
- Jainendra Kumar
Director Product Development
Agile & Architecture practitioner & coach.
Technology enthusiast - Product, Platform & Solutions
(Cloud, Mobile & Enterprise Solutions)
www.agileinbusiness.com
![Page 2: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/2.jpg)
www.unicomlearning.com
Product Engineering – A CEO’s story:
UNICOM Presents
India Agile Week-2013
Meet my friend – Mr. ABC M, CEO of a software product start-up
A software engineering guru when he started his company in 2009
![Page 3: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/3.jpg)
www.unicomlearning.com
Build a product that will change the world
UNICOM Presents
India Agile Week-2013
decides to construct
Opts for Agile Methodology
![Page 4: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/4.jpg)
www.unicomlearning.com
Build the best quality product
UNICOM Presents
India Agile Week-2013
Test Automation Performance Test Security Test Static Analysis …
![Page 5: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/5.jpg)
www.unicomlearning.com
Key metrics
UNICOM Presents
India Agile Week-2013
Client Issue trend
![Page 6: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/6.jpg)
www.unicomlearning.com
But my friend was not happy
UNICOM Presents
India Agile Week-2013
Business Chart
![Page 7: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/7.jpg)
www.unicomlearning.com
Mr. ABC looked at Product Management basics
UNICOM Presents
India Agile Week-2013
Startup Pyramid Product Life Cycle
![Page 8: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/8.jpg)
www.unicomlearning.com
My friend found about Lean Startup concept
UNICOM Presents
India Agile Week-2013
![Page 9: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/9.jpg)
www.unicomlearning.com
Product Engineering & Product Management
UNICOM Presents
India Agile Week-2013
Product Life Cycle
Market FitGrowth Hacking
Growth Hacking
Data
Marketing
Product
![Page 10: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/10.jpg)
www.unicomlearning.com
Growth Hacking Tactics
UNICOM Presents
India Agile Week-2013
Growth Hacking
Data
Marketing
Product
Pull
Push
Product
![Page 11: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/11.jpg)
www.unicomlearning.com
Growth Hacking in product team
UNICOM Presents
India Agile Week-2013
Growth HackerGrowth Hacking
Data
Marketing
Product
Product don’t sells themselves
![Page 12: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/12.jpg)
www.unicomlearning.com
Now my friend has a different problem
UNICOM Presents
India Agile Week-2013
Business Chart
![Page 13: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/13.jpg)
www.unicomlearning.com
Friend needed to think differently
UNICOM Presents
India Agile Week-2013
Product Life Cycle
Market Fit
Professional Services
Support
![Page 14: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/14.jpg)
www.unicomlearning.com
Professional services tactics
UNICOM Presents
India Agile Week-2013
Professional ServicesEngagement Human
Capital Delivery
Service Performance Insight
![Page 15: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/15.jpg)
www.unicomlearning.com
PSG & Support as a differentiator
UNICOM Presents
India Agile Week-2013
Professional Services
Support
Innovative IdeasCustomer insight
![Page 16: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/16.jpg)
www.unicomlearning.com
Headache!!! Missed something very important
UNICOM Presents
India Agile Week-2013
![Page 17: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/17.jpg)
www.unicomlearning.com
People practice matters
UNICOM Presents
India Agile Week-2013
![Page 18: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/18.jpg)
www.unicomlearning.com
A guru mantra
UNICOM Presents
India Agile Week-2013
“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” Henry Ford
![Page 19: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/19.jpg)
www.unicomlearning.com
Two fundamentals to always remember
UNICOM Presents
India Agile Week-2013
Control your cost
![Page 20: A CEO’s Product Engineering story - agileinbusiness Oct-22-2013](https://reader034.vdocument.in/reader034/viewer/2022042813/54560334af79594f558b4af7/html5/thumbnails/20.jpg)
www.unicomlearning.com
THANK YOU
India Agile Week-2013Organized by
UNICOM Trainings & Seminars Pvt. Ltd. [email protected]
Speaker name: Jainendra KumarEmail ID: [email protected]