A Face For Today
Innovating Renewal StrategiesX-Cell Firm
Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey
October 27, 2006
Vision Statement
“Gap Inc. is a brand-builder. We create emotional
connections with customers around the world through inspiring product design,
unique store experiences and compelling marketing.”
Goal and Objective
• Make a Positive Contribution
• Perfect Pair of Jeans• Accessible to the
Masses• Individualism• Uniqueness of Style
Background
Industry Highlights
• Human Resources– Relatively Low Earnings– High Employee Turnover
• Finance– B2B Reduction of Costs– B2B Increase of Profits
• Marketing– Economic Change– Trend / Consumer Sensitivity
• Environment– Limited Job Growth– Online Sales
Available Options
Renewal Strategies
MARKETS
EXISTING NEW
PRODUCTS / SERVICES
EXISTING
Enhancement StrategyRelationship managementCustomization
Reframing StrategyComputerize activitiesReal-time order processing
NEW
Invigorating StrategyCompetency-based nicheStandardization
Transformational StrategyR&D collaborativeGlobalization
B2B
B2C
Recommendation
RETAIL BUSINESS TRANSACTION
CU
ST
OM
ER
S
B2B
& B
2C
Wareh
ou
sing
, Inven
tory, D
istribu
tion
,D
evelop
men
t, Desig
n, S
ales
Global Mobile Interface
Front End
Back End
Logistics
Manuf.
Business
CustomDesign
Trademark
MobileApplication
WebInterface
CustomSolutions
Global Mobile Sales
Experience