Download - A Framework for a Successful SEO Strategy
A Framework for a Successful SEO Strategy
Agenda
SEO101
A Threefold Approach to SEO
Measurement & Improvement
What’s New in SEO
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Q&A
Please hold questions until the end!
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SEO101
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SEO 101
SEO101
Google does data entry with your website
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INDEXING
SEO101
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SEO101
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SEO101
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Don’t Confuse Google
?
SEO101
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TECHNICAL
Technical Checkup
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www.WooRank.comWrite this down!
STEP 1
Technical Checkup
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STEP 2Hand WooRank Report to Webmaster.
Tell them to fix it all.
(Cry if necessary)
WooRank
SEO101
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ON-PAGE
SEO101
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Keywords
On-Page: Keywords
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Google doesn’t use the meta keywords tag.
=
On-Page: Keywords
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http://adwords.google.com
KEYWORD RESEARCH
Write this down!
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)
On-Page: Keywords
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KEYWORD RESEARCH
SEO101
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Site Structure
On-Page: Site Structure
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On-Page: Site Structure
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Each product or service needs its own page.
SEO101
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Content Strategy
On-Page: Content
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BLOG RELIGIOUSLY.
(Blog must be on your own website, not on WordPress.com or Blogger.com)
On-Page: Content
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If your blog impresses
humans, the search rankings
will follow
WRITE AWESOME CONTENT
On-Page: Content
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EDITORIAL CALENDAR
4 Categories = 4 Posts Per Month
ONE Key Phrase per post!
On-Page: Content
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This is what will happen.
Actual Case Study
SEO101
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OFF-PAGE
SEO101
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Links
Off-Page: Links
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Off-Page: Links
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If your blog impresses humans, the LINKS will
follow
WRITE AWESOME CONTENT
Off-Page: Links
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STUMBLE!
https://www.stumbleupon.com/pd
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Paid Discovery on Great Content = FAST Link Building
SEO101
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Social Media
Off-Page: Social
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Social, Social, Social
SEO101
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MEASURE
Measures & Metrics
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Metrics that Matter1. Organic Keywords
Traffic Sources -> Sources -> Search -> Organic
2. Individual Page Traffic
Content-> Site Content -> All Pages
3. Referral Traffic
Traffic Sources -> Sources -> Referrals
Ongoing Improvement
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Find where you already have momentum, then BLOG, BLOG, BLOG!
Also consider enhancing your “Services” pages or other areas of your site…
“Wow, I should
definitely blog more about black hat
SEO!”
“I should add that to my Services
page”
“That would
make a great article title”
SEO101
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LATESTTRENDS
SEO in 2013
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1)Authorship
2)Local
Authorship
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Jump ahead of hundreds of millions of pages using Authorship!
http://plus.google.com/authorship
Write this down!
Local
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Huuuuge Tracks of Land!
1. Fill out 100%
2. Get reviews!
Local
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http://places.google.comWrite this down!
SEO101
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RECAP
Recap: The Framework
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Technical Fix Issues
On-Page Keyword
Research Revisit Site
Structure Editorial Calendar
Off-Page Links (Stumble!) Social Media
Measure & Improve Watch the
“Metrics that Matter”
Get ideas from keyword data
Stay on Top of Trends Authorship Local
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FREE Website SEO Audit
For seminar guests ONLY!