A journey in the world of
UX Design for EnterpriseFrom a sr. UX Designer perspective
Starting from a project like this
Required to be like this. In 3 weeks
Starting from a project like this
Learning no 1:
Always fight to be involved
in the project (as UX
Designer not as Designer)
from the beginning.
But accept that in the real word
But accept that in the real word
This will not happen. Most often.
Learning no 2:
When facing big issues find
ways to change the things
in the right direction, from
scratch.
So, I deconstructed the entire project
So, I deconstructed the entire project
And proposed a new, better structure
But, guess what
But, guess what
Everybody thought I was foolish
Learning no 3
Build trust and credibility.
Start by finding allies,
supporters and UXD
enthusiasts in the project.
Or…
Forget the big plans for a while
And get your hands dirty with basic UX tasks
Quickly solve the most obvious UX problems
Make the stakeholders happy and prove your value
Learning no 4
Build trust and credibility by
picking the low hanging
fruits and solving the
problems asked (visible) by
stakeholders. Prove your
value.
With the new background and supporters
You will be able to make BIG CHANGES
Don’t try to do everything by yourself
Find resources, delegate, prioritize
Be the HUB for all UX Design issues
Not the “I do it all” dude or the “designer”
Learning no 5
Delegate the basic tasks
and focus on what will
have the bigger impact on
the final product success.
(Not only the User
Experience!)
After launching the new shinny product
Make sure your role is recognized
Find ways to measure your impact
Ideally by proving a really good ROI
Learning no 6
The success proved on a
project will help you gain
trust and credibility faster
(if not already existing) on
other projects.
Don’t underestimate the
value of a proved UXD
ROI.
Some projects can be like this
Glorious and rewarding
Others can end like this
Failing against all the perfect odds
Learning no 7 (and the last)Be involved and dedicated to your
project but NEVER GET
EMMOTIONALLY ATTACHED to
it.
Otherwise you will start
demotivated, willing to use the old
ideas and these will lower your
success chances on the next
project.
1. Be involved in the project from the first
stages
2. Try to solve the cause of the problems not to
design over them – big changes will save
later efforts
3. Build trust and credibility
4. Sell UX Design value to stake holders by
picking the low hanging fruits, prove the
impact you can have
5. Focus on important things, delegate the rest.
Don’t try to do everything perfect, by yourself.
6. Monetize the success, show the value you
added
The END
Thank You!