Download - A Learning Game In Action
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A learning game …in action
By Richard HydeDirector, Mind Click
Follow us: @mindclickuk
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play
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60 year olds12 hours a monthimproved multitasking> 20 year olds playing first time
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Gartner, 2012“By 2015 40 percent of
global 1000 organizations will use gamification as the primary mechanism to
transform business operations.”
2 months later“By 2014 80% of current gamified applications will
fail to meet business objectives, primarily
because of poor design.”
predictions
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features
GOALRULES
FEEDBACKVOLUNTAR
Y Jane McGonigal
WILLING TO TRY NEW
BEHAVIOURS
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NewEasy to createForeign to L&D
Only game mechanicsTrivialization of learning
Suitable for every situation
gamification is NOT
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TimeRulesGoalsLevelsRewardFeedbackAestheticsStorytellingCompetitionCooperationEngagementCurve of interest
elementsTimeRulesGoalsLevelsRewardFeedbackAestheticsStorytellingCompetitionCooperationEngagementCurve of interest
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content structural
Types of games
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“I don’t
employ people to p*** around playing
minecraft
has gaming a work place?
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majority of people play games because ...
zzzz
Saatchi & Saatchi
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powerof games
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skill
difficulty anxiety
boredomFLOW
Csikszentmihalyi, 2004
1.induce flow
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2.never end
www.dailymail.co.uk/home/stats/index.html
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3.cascade information
www.globalrichlist.com
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4.gamespiration
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compliance
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fire safety
Challenges:
lack of completions
all 140,000 colleagues
time poor & competitive
30 mins of core behaviours
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Tesco’s game engine
Two-way communication with Totara LMS
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The game, in action
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Tesco’s action plan
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random but focussedhelp as it’s needed
attractive end pointwork hard on scoring
get game content earlyaesthetics really matter
rules proportional to learning
what we’ve learnt
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what next?
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leaderboards
anti-collaboration
unethical tactics
male focussedengage a few
what’s possible
positive emotion
progresscompetition
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Leaderboard types
localYOU’VE BEATEN
YOURSELF!
relativeYOU’RE 35,000TH
OF 40,000
geographicalYOU’RE NO. 1 IN BOGNOR
temporalTODAY’S BEST
SCORES
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Consider a third party leaderboard
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A must read for anyone interested in gamification
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@spinelesssimon
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@richardthyde
Find out how learning games could transform your training: http://
ow.ly/R8wM8