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Social CreativityA Literature Review on Social Creativity within
Computer Mediated Design
Presented by Steven O.
Entezari
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Objectives
Learn about social creativity
Validate the impact on design
Identify themes within literature
Distances
Seeding, Evolutionary Growth, ReseedingModel
Socio-Technical Environment
Discover what the broader impact is
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Social Creativity
Creativity is usually seen as anindividual process
Creativity grows from individual and
interactions Relevant in design
Individual/Social
Not versus but and
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Social Creativity Design
Examples of social creativity withindesign
Urban Planning
Transportation Planning Interactive Art
Open Source Software (Software Design)
Help Forums
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Social Creativity Design
Medium of Design becomes important Given previous examples
Medium of design typically tends to be
computer mediated AKA Socio-Technical
Presents problems Distances between people, concepts,
technologies Needs Process To start, grow, and branch off
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THEMES WITHIN
LITERATURE
these ideas are addressed by
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Themes
Distances Spatial
Temporal
Technological Conceptual
SER Model Seed
Evolutionary Growth
Reseeding
Socio-Technical Environments
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Themes - Distances
Distances Distribution of design within a
collaborative context across spatial,
temporal, technological, and conceptualdomains
The difficulties that emerge via the fourdistances are at the root of establishing a
medium for social creativity
Literature discusses many, many pointsabout the pitfalls and promises within
these distances.
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Themes - Distances
Spatial Distanced by physical, geographic
location
Temporal Distanced by time and generation
Technological Distanced by technological abilities to
collaborate
Conceptual Distanced by stakeholder and
participatory input
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Themes SER Model
Seeding, Evolutionary Growth,Reseeding Model
Method of enhancing social creativity by
utilizing methods of social psychology tostructure the lifespan of a socially creativecommunity
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Themes SER Model
Seeding Create an initial system or community
focused within a specific domain
Evolutionary Growth Users change/modify existing system to
make it more customized
Reseeding New system/community developed when
scope is reached
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Themes - Socio-TechnicalEnvironments Context that merges social domains
Such as interactions between people andtechnology
Meta Design Moving towards informed participation
(between multiple stakeholders) bytechnologically connecting groups andindividuals
i.e. Socio-Technical Environments
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Themes Socio-TechnicalEnvironments Boundary Objects
Externalizations of ideas
Shared understanding across the 4 distances
Domain Oriented Design Evnironment Fundamental Question:
How do we avoid the situation that voices get
lost because there is too much information or
their input does not get recorded
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Broader Impact andConclusion Understanding Social Creativity will
Allow better collaboration within twoconceptual distances
Communities of Interest
Communities of Practice
Eventually eliminate bottom layer ofcreativity
By implementing it into systems and socio-technical environments
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QUESTIONS?
Thank You!