Download - A marketing profile
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A symposium on MARKETING
management
A presentation by Dr. Ritesh Malik
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What is marketing?
• Its all about sentiments
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Why marketing?
Marketing is the process of communicating the value of a product or service to customers.
Drag picture to placeholder or click icon to add
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Types of marketing
BRAND MARKETING
GROUND
ACTIVE
PASSIVE
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Passive marketing
• That your product is so irresistable that everyone wants to have a bite of it.
• Or your on ground activities are so visible.
• Or your management team and the owners are so famous that the product hits of the mark.
• DIFFERENT ?
• Mouth to mouth
• Hyped or not
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PAS
SIV
E m
arke
ting
• The attitude of the team
• Mouth to mouth publicity
• Best caterings
• Best experience for in house guests
• Best ODC
• Best food
• Best quality in terms of hospitality
• Best housekeeping
• In short best BEST of every department
• Encourage guests to have an amazing feel of our wonderful hotel.
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GROUnD marketing •
Am
azin
g b
uild
ing
stru
cture
•G
reat g
ard
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g a
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e a
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every
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e b
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•Th
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uard
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re a
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ntry
level
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isticatio
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•M
ayb
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ntire
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•Th
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dd
ress LO
GO
•Th
e lo
oks sh
ou
ld b
e
ap
pealin
g
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ACTIVE MARKETING
Here comes the role of the marketing manager. There should be a system which should revolve around the
MARKETING strategies. There are several parts of this plan.
Let us see the chart management of marketing in
the next slide.
REMEMBER MARKETING IS THE MOST IMPORTANT ASPECT OF A HOTEL.
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MARKETING MANAGER PROFILE ON THE CALL (FIELD)
COLLECTING AU-THENTIC DATA OF THE TARGETTED COMPANIES
OPENNING ACCOUNTS AND FOLLOWUP WITH ME
IMPROVING YOUR SKILLS IN MARKETING
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Gain knowledge of the company salesperson
Fix a meeting ( do not go
without prior appointment
)
Try to sell the Hotel
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Learn the tactics of a
first impression
Try to get the concerned
person to the hotel
Keep on messaging
Send cards and gifts
Have an amazing follow
up
Have a good rapporp
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Brand marketing
• Online management of accounts is very important; continuous update to the world regarding your products.
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Everything is follow up
Keep working hard on the marketing aspect.. Never get demotivated..
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Information is power • Get genuine information and work hard on every company.
• Make ppt’s which are engaging.
• Make wonderful excel sheets so that you can use technology for your benefit.
• You should mail me every single detail. Open accounts and follow up leveraging technology.
• You should mail me the developments of the day.
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Have confidence we will do amazing things..! Never get demotivated.. Strive for excellence
A presentation by Dr. Ritesh Malik