Download - A Ministry of Design!
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Fashion and design Possible synergies
Case Study: The Ministry of Design
Lesley-Ann Noel
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The Ministry of Design
Designing a better Trinidad & Tobago
Concept: Michael Lee Poy and Lesley-Ann [email protected], [email protected]
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If the government of Trinidad and Tobago were to create a Ministry of Design, what would that ministry do? How can design support governance and how can government support design?
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Aims: • Generate public
discourse about design – and the role that it could play in governance
• Expand public knowledge about design practice (… not just ‘pixie dust’)
• Increase literature on Design in the Caribbean / Developing countries
• Create a culture of writing (and reading about design)
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Engaged students in producing event memorabilia.
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Distributed memorabilia to politicians (including the Leader of the Opposition) and public figures and told them about the need for a Ministry of Design and the colloquium
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Attended political rallies to create awareness of the ‘Ministry of Design’
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…. And the Minister of Sport
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Celebrity Endorsements: Nisha B, Trinidad & Tobago celebrity who has a keen interest in design
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Used cutting edge technology as well for some memorabilia.
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Promoted everything via social media – which resulted in television interview (and more celebrity endorsements)
#ministryofdesign#uwidcfaInstagram, twitter, FB
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…. And more media
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Were able to use the Design Ecosystem Diagnostic Tool (developed by Ann Whicher of Head of Design Policy at Cardiff Metropolitan University) to assess current and desired state of:
• Design actors, • Design users, • Design promotion• Research and
Knowledge exchange• Design education • Professional Design
Sector • Policy, governance and
regulation • Design Funding
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Good post event coverage
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Colloquium Results
Themes discussed:• Design and Policy• Design and Government
Systems • Design and MSME Development • Design Philosophy
underpinning Design Practice• Design Standards • Design Education • Urban Planning and the
Environment• Design and Public Projects
…not just ‘pixie dust’….
Highlights: * Almost 40 proposals for papers received from US, UK, Jamaica, PR, DR, Barbados, Australia and T&T* 20 papers presented over 2 days* Academics and non-academic contributors* Good range in age, gender and ethnicity of participants* New writing and design talent discovered
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Some synergies
• Fashion and other areas of Design at a nascent phase regionally – though fashion may be better understood by the general public
• Activism, Evangelism needed – to generate interest, demand, support etc.
• Embrace new technology and new media (incl. social media) in our solutions and responses.
• Policy can support the development of local industries
• Public discourse can contribute to the development of policy
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Continue to look for us on Facebook, Instagram and Twitter as we continue to campaign for design in Trinidad and Tobago
#ministryofdesign#uwidcfa
Thank You!Lesley-Ann Noel [email protected] Michael Lee Poy [email protected]