A Mobile World: how your supporters are using their Smartphones and why

you should care

– Smart Online, Inc. The developers of SmartOn™ Mobile solutions that will help bring your mission further

with mobile

Overview

• Below are a few highlights from our recent whitepaper in March, 2011

• For the full whitepaper go to http://smartonmobile.com/whitepapers/

Smartphones vs. PCs - Sales

• Smartphone sales beat PC sales– 100.9 million Smartphones – 92.1 million PCs (Q4 2010) *

* International Data Corp., 2010

Smartphones vs. PCs –Usage• 72% open emails more often on their

phones or equally on their phones and computers

• 63% open social networking sites similarly

Always on my phone

Equally

More often on my phone

Less often on my phone

Don’t open emails on my phone

Mobile ‘Unfriendly’ Websites

Get frustrated and disengage

Leave the website and forget about it

Open it later on a computer

Zoom in and read information with difficulty

Comparison: Mobile Website or Apps

• 67% prefer app for utility• 62% for social networking• 26% for fundraising events/advocacy

Causes & Mobile – Consumer Reaction

• 21% used phones to support nonprofits• 59% want to receive real time updates

• To Download the full whitepaper visit http://smartonmobile.com/whitepapers/