A Moment in Time:Telling your story using
photo contests and
Why Flickr?
Promote the destination through photography
Photo: Soul_Smiling
Photo: JustinPratscher
Provide content for other social media channels, websites, and print publications
Create awareness about the scenic beauty and fun activities in the destination
Photo: shewhopaints
Spend little or no money doing it
Photo: mattdil
Oh yeah? Show me.
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
Agree to terms …
… or, ask each time
Facebook – “You Pick” Weekly Feature
Facebook – “Tripod Trivia” Weekly Feature
Facebook – “Make ‘em Jealous”
Facebook – Advertising
Blog Content – Photo posts & slideshows
Blog Widgets – Flickr badges
Website icons
Print Publications
Internal Docs
Colorado River TrailPhoto Contest
Photo: JustinPratscher
1. Build photography
inventory in our
Flickr group
2. Increase awareness
3. Increase fan and
follower
engagement
4. Build fan/follower-
base on social
media channels
Goals
Process
1. Join Flickr group; agree
to Terms; upload photos
2. Tag photos with
“CRTContest11” and
type of activity
3. Judging team selected
top 15
4. Two rounds of public
voting
Photo: accent on ecclectic
• 107 contest entries (84.5% increase over 2010 contest)• 15.85% avg. increase in Fans/followers on Facebook, Twitter, and Flickr• 12.3% avg. increase in Facebook and Twitter activity (likes and comments)• > 11,000 % increase in inbound traffic to the photo contest web page• Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting
Results:
Photo: watsoninelgin
Photo: joannamarieharris
PollDaddy for Voting
Photo: Soul_Smiling
2010 Contest Winner
Photo: David Stall
2011 Contest Winner
Lessons
Learned
1. Keep it simple
2. Keep it short
3. Fish where the fish are
4. Promote, promote,
promote
5. Know IT limitations
Photo: EggMasterDuke
Questions?Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/pagetx• Gowalla – gowalla.com/users/pagetx (personal), gowalla.com/users/ColoradoRiverTrail (work)• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx
Photo: 13snap