Download - A Path to a Social Media Marketing Strategy
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Ricardo N. Fernandes - 01.29.2011
Social Media for
Business A path to a Social Media strategy for Marketing
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Marketing is the communication processthrough which people learn about theproducts and services that will satisfy theirwants and needs
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Marketing is not sales.
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What’s the most POWERFUL form of marketing?
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Word of mouth
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Surprised?
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How can we generate WOM?
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Remarkable
iPhone and its Apps rule the world…
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Customers People who actually buy it
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The Largest Self-Selecting Directory of Customers on Earth?
The Internet
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SOCIAL MEDIA MARKETING
3 step process:
• Publish high quality content
• Optimise for search
• Share with friends
The information superhighway
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“Social Media” is an expression that has been over-hyped, obscuring its definition and confusing its meaning with many other terms.
Social Media Defined
Therefore Social Media is a set of technologies being used to accumulate and distribute information or data (content) to members of a community that have congealed around a common purpose.
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So what are the predominant media that we are talking about?
There are a lot of categories of social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets.
Social Media Defined
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Social Networks focus on building online communities of people who have come together for a common purpose.
Social Media Defined
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Where should we publish a brand in these social networks?
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Publish
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How can we Optimise our content?
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Search Engine Optimisation
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1. Pick our keywords 2. Include them in
page title, header, copy
3. Get sites to link to our site (if possible)
3 steps to SEO:
High quality content is the key
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How can we share contents?
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Sharing: Social Network Logic
Shared with
Read by
Shared by
Acted on
Added value, remarkable, optimised content
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Why is Social Media Marketing so Powerful?
• Large addressable market (600 million users on Facebook)
• Permission-based (not interrupt)• Persuasive (word of mouth)• Viral Marketing – customers create referrals• Free
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Food for thought
Social media is not a fad or just fun
“Social Media for Business” will be (is) mainstream
Knowledge and added value = new currency, trends and customers
It’s FREE
Each one of you must start think about how to implement it in your enterprise habitat
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midnightelegraph.blogspot.com
My Social Media Networks
ricardonfernandes
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